.us .us market -- What can we do to stimulate it?

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The .us market has a lot of potential. Arguably, the .us market is a sleeping giant. Small to mid sized businesses are slowly starting to move into the .us space as .coms become more expensive. I'd like to brainstorm what we can do as domainers to help foster the .us market with end users.

Here are a couple of ideas (that could use refinement):
1) Sell .us domains to end users even if they aren't willing to pay what we expect for end user pricing. (e.g. I had a guy starting a business that wanted one of my .us domains and was only willing to pay slightly more than reseller rates. I declined, but in refusing to sell to him, the prospective buyer may have then moved on to develop a non-.us extension)
2) Start developing .us domains
3) Start using .us domains for our personal email
4) Educate our friends and family about .us domains
 
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AfternicAfternic
I recently registered the .us version of my company's name. My primitive website is now up under the .us version, although I still email out from the .com extension (a real PITA to switch emails from one account to another).
 
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Lasher said:
Update: Ron Jackson very kindly agreed to trade me DGP.us for an equivalent "quality letters" domain (SBT.us).

So, my personal email is now [email protected]

A small step, but any time someone sees .US in use it reinforces the extension just a tiny little bit. Particularly with end users who often don't even realize there IS a .us
I picked up my last name in .US 2 years ago and have been using that as my email, btw it was also certified as premimum...legal term Proffer. :]
 
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Update: Ron Jackson very kindly agreed to trade me DGP.us for an equivalent "quality letters" domain (SBT.us).
Duke's a class act. The industry wouldn't be the same without him.

To the subject at hand, I use pugetsound.us in all my primary e-mail correspondence. I've also set up e-mail accounts for friends and family to do the same. Doesn't cost me anything extra and helps get the word out.
 
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