"This was an amazing thing to watch," said Frank Schilling, Managing Director of Uniregistry. "I have been in the domain name business for more than 15 years, and I have never seen anything like this in a single day. A mix of new customers to Uniregistry.com and our existing customers bought .xyz names, and other great new extensions, in bulk. We designed our systems for this type of event and are pleased they worked well. These registrants now enjoy the best management tools in the industry for managing their new names."
Read MoreSchilling noted that sharp domain name investors were leading the registration push. "The most successful domainers leap in when opportunity presents itself," said Schilling. "Low cost domains present a one year runway to refine a domain portfolio that will appeal to the next generation of domain name owners. The internet continues to grow globally, and as new users come online daily, they all will want great domain names. We created tools for domain investors to find and unlock value in these new domain names, and we were gratified to see many of them seize this unique opportunity."..