As I’ve said many times before, if you’re building a brand online, your domain is the single most important asset you can have. It’s the center of your brand’s universe and many of the most successful brands on the planet learned that early and ended up lightyears ahead of the competition as a result.
Read MoreLike one-word .COMs, two-word .COMs sell for six-figures all the time, especially in cases where those two words together represent something meaningful. A good example here is HomeCare.com which sold for $350,000 in 2015. If the buyer bought Home.com or Care.com, well first, they’d probably pay seven figures, and second, the name wouldn’t actually make it as clear what the company does...
