.tv .TV domain valuation

[garptrader]

It is generally accepted that a .TV domain is worth considerably less than the comparable .COM and even less than the equivalent .Net. Pro developers argue the search engines don't prejudice against TLDs but a few non-pro developers argue Google doesn't treat .TV the way it treats .Com and .Net. Consequently from a development vantage point .TV is worth less than .Com or .Net because you cannot get traffic to a site as easily. Recently it was reported that about 70% of US search traffic belongs to Google, 15% to Yahoo and 10% to Bing. Looking at Google Analytics for my sites I see that roughly 80-90% of search traffic is either long-tail or for search phrases other than the domain's keywords while for sites heavy on images about 10-20% of site traffic comes from Google images (there is a degree of variation between sites however). Keep in mind many of these sites do rank well at Yahoo for the domain's keywords. I am assuming there is no significant advantage for long-tail searches or image search traffic to a .COM vs .TV domain but given that typein traffic for a .COM domain is perhaps only 10% of search volume and that a large percentage of a developed website's traffic is unrelated to the domain's primary keywords (domain helps rank for long-tail searches and image searches), I would argue that from a pure development vantage point, a .TV domain is worth considerably more than the currently accepted rule of thumb. From a resale vantage point there is a branding differential with the obvious preference being .COM.

 

[Jeff]

The ccTLD ".TV" is generally worth approx. 1.0% - 1.25%+ of the corresponding .COM, IMHO.

Best of Luck,
Jeff

 

[freedom30]

The ccTLD ".TV" is generally worth approx. 1.0% - 1.25%+ of the corresponding .COM, IMHO.

Best of Luck,
Jeff

"Generally" is a rather "general" term. .TV - I LIKE IT. Maybe, just maybe, others are following suit!

 

[Jeff]

"Generally" is a rather "general" term.

Exactly, as many ".TV's" are worth a lot less as a percentage, IMHO. :red:

Good Luck,
Jeff

 

[garptrader]

Admittedly from a pure development vantage point one could argue there is little difference between .COM and .Net but yet the branding power of .COM is clearly superior to .Net. As well, there probably isn't much difference between .Info and .TV when it comes to ranking at Yahoo so one could make a similar argument about .Info development. Finding search phrase .Net domains is not easy but there likely is some opportunity in .Info as the extension is largely overlooked and the costs are lower. I prefer .TV for branding but have a couple of .Info sites and have tried acquiring a few search-phrase .Info domains but the registrants seemed to believe they were holding onto .COM domains.

Normally .COM registrants don't want to part with their domains merely based on parking revenue multiples but rather on their development potential to an end user. So if a developed .TV can obtain even 20-35% of the traffic of a developed .COM I would argue that the branding potential shouldn't relegate the value to 1% of the comparable .COM.

 

[freedom30]

Exactly, as many ".TV's" are worth a lot less as a percentage, IMHO. :red:

Good Luck,
Jeff

Time will tell, of course, as nothing is constant but change.

Glad to see the changes in the .tv extension happening since the middle of March. Throws a lot of the older preconceived conjectures out the window.

I like it, myself...