.tv Traditional ads vs product placement

[smashfactory]

in reading how companies are trying to get a grip on video and advertising, i would be interested to hear your thoughts on regular traditional placed ads (before,during,after a video) or the use of strategically placed product placements and endorsements within the video-

and possibly which way you might see video ads swing, and work

 

[GoneWalkabout]

Smash

If I were going to use ads on my internet TV channels I would make them micro-ads. A short three to five second burst before a film, then a slightly longer one, maybe five to seven seconds at the end of the film.

In-between videos I would drop an 'identifying promo' - you know - the ones that tell you why watching this channel is so good for you and how great it is.

If done properly, this allows films, especially those that are looping, to load properly and be ready by the time the ad is finished - thus allowing for a 'buffering' free experience.

In recent chats on a project close to my heart we have specified ten seconds of ads for every two minutes of film.

People don't mind ads - but they do mind ads that get in the way or are too long.

Further revenues can be made from the surround of a screen and 'advertorials' (films paid for by advertisers because they note their products). In many ways this is very much like how the first commercial television stations began.

----soap operas being called 'soaps' because these shows were initially funded (or sponsored) by soap powder manufacturers.

JimboJimbo



Can I also note that the worse thing a channel owner can do is to use ads that are straight off TV. Unless they are very stylishly made they are too long for most internet viewers to stay with them.

 

[smashfactory]

i agree- many ads are too long, and i think viewers are trying to escape that- traditional advertising has not moved over to video quite as naturally-

i am just thinkin out loud- for those who do their own videos, if they may not end up being more successful gaining ad dollars by opening up more so to product placment within the videos.

"One of the most commonly discussed is the placement of Reese's Pieces in the movie "E.T." Originally intended for another product (they melt in your mouth, but not in your hand), this prime spot essentially catapulted these tiny peanut butter morsels into mainstream popularity. A slightly more recent and easily as effective example is the placement of Red Stripe, a Jamaican-brewed beer, in the movie "The Firm." According to BusinessWeek Online, Red Stripe sales saw an increase of more than 50% in the U.S. market in the first month of the movie's release."

it is proven that money will be made by the advertiser- but i cant help but think this might end up being a highly used avenue for advertisers-

 

[meeks]

"People don't mind ads - but they do mind ads that get in the way or are too long."

I agree with this wholeheartedly Jimbo,
I know myself on NFL.com there are sometimes ads that play for 30 seconds before the vid plays and it annoys me,
I also know that on some news sites I frequent that ads play for 10-15 seconds before the video plays and I have no problem with that,

People are used to ads and realize I think that it is necessary, just keep them as user friendly as possible,

 

[RogueWriter]

Hulu does a great job with their ad dispersement. I've just watched the entire 1st season of Firefly on there.... great series, by the way.