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advice Tracking Setup for iGaming Campaigns (CPA/Hybrid) – What's Your Stack?

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Vladimir Koval

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Hey everyone,


For those of you running casino/iGaming campaigns, I’m curious about the tracking stack and setups you’re currently using—especially for CPA and hybrid models.

A few questions I’d love to hear your thoughts on:

  • Which trackers are you using? (Binom, Voluum, RedTrack, etc.)
  • Are you routing traffic through smartlinks or setting up direct offers per GEO/vertical?
  • What are you using to clean/pre-lander traffic in Tier 1 regions with stricter ad policies?
  • How do you manage postback/lead sync when using affiliate networks with real-time stats? Any Voonix, Everflow, or custom API setups?
  • For hybrid models, how are you tracking long-term player value beyond just first deposits or signups?

Also curious if anyone here has integrated Google Ads + social casino flows, and how you're navigating compliance + tracking without account bans.


Trying to compare notes on more technical implementations across different networks and verticals—if you’ve found any solid combinations or pain points, would love to discuss.
 
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