The world’s top banking brands have faced numerous headwinds in the past 12 months, resulting in a drop in global brand value. But when the going gets tough, the tough brands double their efforts, finds Joy Macknight.
The total global brand value of the Top 500 stands at $1327bn. Regionally, Europe has seen the biggest drop in banking brand value year on year, down 7.1%, followed by Africa (-6.8%) and North America (-5.3%). Asia-Pacific, once the driving force of growth, has also seen a slight decrease of 1.3%. Central and south America, on the other hand, has boosted brand value by 7.2% and the Middle East has seen a 3.2% rise.
read more (the banker)
The total global brand value of the Top 500 stands at $1327bn. Regionally, Europe has seen the biggest drop in banking brand value year on year, down 7.1%, followed by Africa (-6.8%) and North America (-5.3%). Asia-Pacific, once the driving force of growth, has also seen a slight decrease of 1.3%. Central and south America, on the other hand, has boosted brand value by 7.2% and the Middle East has seen a 3.2% rise.
read more (the banker)
