Below is roughly the exchange near the end of their conversation….I’m doing some serious paraphrasing...
Tim: Go to FourHourWorkWeek.com, mis-spell it any way you like….preferably the correct way, because I don’t know what I’ve re-routed.
Mike: Is it the number 4, or all spelled out?
Tim: It’s all spelled out.
Mike: Is there a hyphen between 4 and hour?
Tim: There’s no hyphen. This is one of those things I thought would be really easy on the internet, and people are like, “oh, you mean for our, like f-o-r o-u-r work week”? And I’m like, no, no, no! Its f-o-u-r. Four hour work week dot com, all spelled out.
Mike: Is it week, like w-e-e-k, like the time? Or, w-e-a-k, like I’m just so exhausted, I’m just so weak? You could spell the title of this thing wrong really in every single word.