discuss The power of seeing Direct.com on a local billboard

[News]

I want to share a photo I took yesterday afternoon on my way home from swim lessons. The billboard is advertising Direct.com, a domain name used by a local credit union called Direct Federal Credit Union. I spotted the billboard on I-95 in either Needham or Wellesley, Massachusetts. It was the first time I can recall the name of this credit union before, and I think it is an effective advertisement.

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[HotKey]

The Billboard Test.. methinks, much as I love the FM/AM dial, more relevant today than the Radio Test?

.coms always look great on billboards, for sure.