The Online Buyer’s Journey [Infographic]

[News]

Today, the journey a shopper takes on their way to making an online purchase is far from linear. So many variables exist that it’s nearly impossible to pin down a specific route a user takes from click to conversion. Fortunately, folks in the E-commerce marketing space have mountains of data at their disposal that gives us a glimpse into what a “typical” online buyer’s journey might look like.

Meet Beth. She wants to buy some new running shoes, so she opens up her laptop and begins her online shopping journey. Let’s follow along…

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