The misleading world of Google searches and cpc marketing

[tonecas]

looking into this report
http://www.wordstream.com/articles/google-earnings

lets give a look at the numbers.

for instance:

article suggestion as commonly used keywords:
ONLINE VIDEO CONFERENCING SOFTWARE, $35,53 CPC

google suggestion:
exact match per month: 58 (please note the detail)
average CPC: ranges from $10 to $22 depending on the settings of the account used to run the tool, KEEPING the target Country and Language.

domain market:
ONLINEVIDEOCONFERENCINGSOFTWARE.com registered in 16-2-2011


article suggestion as commonly used keywords:
INK CARTRIDGES DISCOUNT, $26,79 CPC

google suggestion:
exact match per month: 58 (surprise!!)

average CPC: ranges from $5 to $8 depending on the settings of the account used to run the tool, KEEPING the target Country and Language.

domain market:
INKCARTRIDGESDISCOUNT.com registered today 27-2-2012

we could go on, and on :bah:

conclusion: take what you read and what it is reported by "google's food chain" with an extra bit of salt.

regards,
tonecas

 

[malcarada]

I regularly look at Adsense CPC profits and those prices do not match with my statistics.

I don't know how he made his research, but I know how I made mine, with real life experience, and my personal experience is that none of the featured prices that happen to match the categories I am in, coincide with my real life experience, by a long shot. The prices I am getting here are something like ten times lower, and I am aware of country differences and etc, I am basing my research in experience of years, far more accurate.

I've seen that table in Afternic latest newsletter and I am not impressed as some people will believe it is correct just because someone says so, I failed to see their methodology explained anywhere.