The matter of "s". Differences discussion

[chowlight]

I am thinking of the reason why domain name ending up with "s" have higher value than the name without. It is somehow do not make sense to me as the domain name with "s" is longer than the one without. Someone would say that because the website want to do more deals rather than only one deal. I just wonder how to weight the value of "s".

For instance, why dailydeals.com but not dailydeal.com. Is hotdeals.com better than hotdeal.com. YourChance.com or YourChances.com

 

[bmugford]

In general plural terms are better if they represent a product with more than one choice.

Brad

 

[chowlight]

In general plural terms are better if they represent a product with more than one choice.

Brad

Agreed. But is it only make sense to the domain investor. I mean if the audience really aware of the existence of "s". Furthermore, if a domain name with "s" really affect the buying behavior and boost sales up.

 

[Veronika11]

I guess using the Plural instead of the singular makes it more general and therefore people google it more often [because they're not only looking for, for example, one particular deal (in the case of dailydeal.com vs. dailydeals.com)]...just a guess though

 

[Name Trader]

Nouns work best with the "s". I don't think verbs and adjectives work better with an "s". But I don't agree with your premise that words with an "s" are always more valuable. Case in point car.com and cars.com

 

[DnEbook]

i was told that a singular will show up in both (plurals and singular)searched on google ?

 

[alien51]

i was told that a singular will show up in both (plurals and singular)searched on google ?

Yes. Only the ranking varies. I have a couple of domains in which i own both the singular and the plural version (shut out possible fence sitters). My plan is to redirect one to the other. But the question is, which to redirect to which. So what i did was fill both domains with identical content until they get indexed, then unique content afterwards and see which one fares better.

Basing on the domain alone (not including content matches), Google matches the exact search term and the domain ranks on top.

Just an illustrative example: If a user searches for "hotdog", Google returns "hotdog dot com" at the top of search results. But "hotdogs dot com" doesn't necessarily come in 2nd place. Eventhough Google matches search terms to phrases "within" the domain name, they are not considered as "exact match". And i further noticed that once your domain is not an exact match, you then have to compete with the rest of the world based on "contextual" content matches.

This means, if a user types "hotdog", a domain called "hotdogs dot com" will not rank any better than a domain called "bestsandwiches dot com" if the latter has more contextual quality matches than "hotdogs dot com".

In actual life: If you search for "hotdog" on Google, a domain called "sausage.com" even ranks well. I'm not sure if the Google robot has synonyms programmed into it, but what i see is that it simply matches "hotdog" within its content. The domain becomes irrelevant. (or maybe minimal factor, to the point of being practically irrelevant in Google search ranking)

This proves that if your domain has solid content (seo and all), it doesn't matter to Google whether it is plural, singular, or exotic.

 

[chowlight]

Nouns work best with the "s". I don't think verbs and adjectives work better with an "s". But I don't agree with your premise that words with an "s" are always more valuable. Case in point car.com and cars.com

Yes. So I would say it is quit hard to judge whether get Plural or singular domain name when you are out of budget....