The FUTURE of Domain Name Brokers and The Long Tail

[Rob Monster]

Some of you will be familiar with the term "The Long Tail". It is perhaps one of the most famous articles ever written in Wired Magazine back in its hey-day. Chris Anderson is the visionary author. The old classic can be found here: https://www.wired.com/2004/10/tail/

What exactly do I mean by "Long Tail" Domains

There is a finite but knowable universe of people who will value the domain name TampaGolfLessons.com. If you can find them and engage them good chance that they value them for some price that allows them to earn a return from switching from what they use now to something better.

To illustrate, these are classic :"long tail" domains:

The Barrier to entry to become a Domain Broker is effectively zero

Why I think it matters to domainers is this: the super-brokers might not have any interest in brokering a 3 figure domain or a 4 figure domain because of the size of prize is too low, even at a 20% commission. Some brokers won't even take on a domain for less than 6 figures, again due to small size of prize.

On the other hand, in some parts of the world, notably in emerging markets, many people have more time and intellect, than they have money or domains. Nevertheless, they absolutely do have much to offer the domain industry by using their time and talent to connect supply with demand.

As we look ahead to the next phase of domaining, I foresee an explosion of Domain Name Brokers. The long-time brokers might perhaps dreading this day because they will up against a dual squeeze:

1. Godaddy, the aspiring monopolist, now has 1 million owned and operated domain names that they will be eager to sell through their channel to a vast retail customer base with a brokerage team who will be under pressure to add value and have access to a large proprietary data set about who buys what domains.

2. Emerging markets are about to serve up an absolute explosion of independent Name Brokers, who can make use of a fast-expanding array of free tools for finding who owns what domains, and can use secure ways to clear those transactions, e.g. through marketplaces and escrow services.


So what is a Boostrapping Domain Broker to do?

The good news is that brokering domains is a capital-efficient way for emerging market participants to bootstrap their way into an industry, even with little or no capital.

One way to get started might be to leverage a domain liquidation service - go find a domain that is newly listed, and try to find a buyer for that domain before the reverse auction ends. After all, the price keeps coming down while your prospective buyers can be bid up.

Many people might look at domain liquidation services on the last day, looking for expiring auctions to find the bargains. However, the contrarian move is a bit different and that is to look at the new arrivals, and not just for the mispriced domains but I think more importantly for the bootstrapper, the arbitrage opportunities.

Examples:

We plan to add a "Escrow" feature right inside of our domain liquidation service so that domain flippers can essentially send a domain into escrow, cover the transfer fee, and then have a short window to make good on their purchase. If they fail to make good, the auction resumes and the broker is out their transfer fee.

Looking ahead, we have larger ideas for how a fast-expanding pool of domain brokers could leverage a domain brokerage platform. Will share more on that if folks are interested in the topic.


Why a massive increase in the number of brokers is good news for (almost) everyone

The really great news for domain owners is that there will be a vast supply of highly energetic people who will be able to help connect supply with demand, and to get more supply into the hands of end-users. The end result of this is more liquidity in the domain economy, and higher retail prices for quality inventory.

 

[equity78]

Here is the thing:

If you have skills to do outbound for this kind of names, you are way better off buying your own inventory at $5 to $20 apiece and selling 10% to 20% of them at $300 to $500 each than working for commission on other people's stuff while also competing for the same inventory and end users.

Spot on.

 

[Rob Monster]

Here is the thing:

If you have skills to do outbound for this kind of names, you are way better off buying your own inventory at $5 to $20 apiece and selling 10% to 20% of them at $300 to $500 each than working for commission on other people's stuff while also competing for the same inventory and end users.

This is not quite what I meant here.

The brokers in this example will be practicing what we refer to as a "broker spread". They are securing a domain for $X and selling for $Y. They are banking the spread.

So this is not about earning 10-20% commission on a sub $1000 domain. This is about arbitraging one man's rotting trash into someone's else's recycled treasure.

I hope to make that more clear in this thread as that is the essence of what NameLiquidate is about. The missing ingredient has been scalable, viral demand that pushes sell prices much higher for sellers.

 

[oldtimer]

The scenario being discussed is limited to NameLiquidate.com or similar perishable inventory where the seller would have otherwise gotten zero if sent through the registrar's expiry stream.

So, we are talking 100% upside. The operative question is whether we can get the seller a sale at $1000 or at $9. If there is a retail flip on the other side of the trade, the $1000 liquidates will be frequent.

that sounds good as long as it's being done with the domain owners permission, and as long as the domains are being promoted to end users properly (to avoid mass emails and spamming).

Perhaps you need to have a training course for those who want to become brokers.

IMO

 

[bmugford]

In the general discussion again promoting Epik, Name Liquidate, Name Brokers, etc.

In the future please remove "This thread is stupid" as an option and replace it with "This thread is self promotion".

Brad

 

[Rob Monster]

For those who missed it, the plan is to introduce "Broker" feature right inside of the name liquidation service.

What this means is a 3rd button for "Escrow":

So, there are 3 buttons:

- Buy Now
- Place Bid
- Broker

If you press the Broker button, then the following:

- Broker is reserving the domain for 7 days
- Broker pays the transfer fee with a deposit fee sufficient to cover the transfer fee

If Broker does not complete the sale within 7 days, the lose their deposit and the liquidation auction can resume unless the seller cancels the auction having just gotten a free domain renewal for their trouble.

It seems to be full of win. I agree that the broker representation should be EXCLUSIVE and TRANSPARENT. All in favor?

 

[tonyk2000]

It seems to be full of win. I agree that the broker representation should be EXCLUSIVE and TRANSPARENT. All in favor?

This may be discussed in connection with a regular marketplace. Not NameLiquidate. NameLiquidate is exclusively domainer-2-domainer platform (at least by original design). So, there is no space for brokers (even legitimate brokers with owners approval), saying nothing about frontrunners...

 

[BaileyUK]

More wishful thinking from Rob. Yeah suddenly all these poor souls that probably lack a decent education to boot (not their fault) are suddenly going to become experts in identifying good domains, identifying good prospects, have good financial and business skills to supplement their already great negotiating skills.

Dream on

This reads like another promised land thread, for those gullible enough to believe Yeah I too can become a millionaire overnight if I'm willing to believe.

Praise the ROB and you too will be rewarded

 

[Ostrados]

It seems to be full of win. I agree that the broker representation should be EXCLUSIVE and TRANSPARENT. All in favor?

That is not brokerage, a broker is just a mediator between seller and buyer with a fixed commission, what your describing here is more like drop shipping in e-commerce, in auctions it is called front running. It is not suitable for nameLiquidate IMO, you may need to make separate name broker platform but should come with clear guidlines and transparent agreeable commissions.

 

[Lox]

More wishful thinking from Rob. Yeah suddenly all these poor souls that probably lack a decent education to boot (not their fault) are suddenly going to become experts in identifying good domains, identifying good prospects, have good financial and business skills to supplement their already great negotiating skills.

Dream on

This reads like another promised land thread, for those gullible enough to believe Yeah I too can become a millionaire overnight if I'm willing to believe.

Praise the ROB and you too will be rewarded

Remember a tiny startup called salesforce that no one had heard of ... and they disrupt the market with a model no one had heard of before. So, let this idea of domain brokers network continue to expand. Pros and Cons are welcome.

 

[Ostrados]

Exactly. Heads they win. Tails they win.

The point of NameLiquidate is to help registrants with perishable inventory to extract value. If they get another year of runway, that is a win too. The upside for Epik is that the domain came to Epik even if there was no margin on the transfer. We don't monetize the expense anyway. We monetize the exit.

You still didn't get my main point which is that if this practice is tolerated it can be easily abused on a large scale, some people will totally ignore the broker button to reserve a domain, and start sending emails randomly and then come back and buy a domain if they get lucky and find a buyer for it, lets say for example someone may pick 20 domains and send 50 emails for each so a total of 1000 spam emails will be sent, multiply this number by N users doing it and your NameLiquidate platform will suddenly become a source of spam lol.

In other words your idea will encourage spamming on large scale, and is very hard to control and regulate.

For this to be done right, you should make it a separate platform for hiring domain brokers, for example sellers can list their domains they want to sell, brokers can pick the domains they are interested in, if both seller and broker agree on brokerage terms then the domain should be hidden/removed from the public list so that no other broker can see it.

 

[Rob Monster]

There is absolutely NO WAY to compare @Rob Monster with Adam Dicker, who stole lots of money from me (and many, many others), who LIED to our faces, even had his henchmen lie to us as well, stringing us all along for months over months to the point where it went past the credit card dispute time period. He knew precisely what he was doing to everyone. Money that he promised to multiply ten-fold.

How dare you make this comparison. Holy cow! Rob is growing his business and in exchange for his "promotions" he gives you exactly what he tells you he's going to give you. You get the exact service he promotes. If you dont like it, IGNORE it!!!

Being critical is welcome and its normal but this is beyond critical. Its vindictive. Its poisonous. It contributes NOTHING to the threads. It becomes a time-sink. The constant vinegar and p*ss is off the chart with you and the same people each and every time Rob posts something, but it seems to be mostly started with you. Y'all seem to have "Rob Derangement Syndrome" if you ask me. This reply, here, and now, has been coming for quite some time.

I have bit my tongue since last Summer and cant anymore. I've even hesitated for days to reply here but I cant anymore. I cant stand to see the anger, the hatred anymore. Its not civil. There ARE some who are genuinely engaging in discussion but there are a small few who cant help but add NOTHING but anger, hatred, negativity. I dont know about anyone else but I have had enough.

ROB started the thread. ROB asked a question. Your first post was to criticize him for promoting Epik again and NOT anything to do with the question. That post should be removed. If its not, it will be (for me) after I ignore your account. Very sad that it comes down to it because I've been a part of this forum since 2005 (my first account is inactive) and I have (now) two people on my ignore list in 15 years. Very sad.

Rob has done nothing less than help me and others, personally, and all YOU seem to do is come to EVERY SINGLE Epik thread and spread your vinegar and p*ss around. It has been quite noted (just as you seem to think he's promoting Epik around). Of course he is, he's the damn CEO so why the heck would he NOT. Adam Dicker never called people. He hid behind his computer screen like a damn coward and a thief. He did not respond to emails, phone calls, etc. He knew damn well he was scamming people. If Rob ends up scamming people like Adam did then I will eat crow for y'all but these two men are night and day.

Business IS ALL ABOUT promoting. Promotion can be subtle or it can be in your face - and all in between. If you do not like it then get out of business.

Let the mods decide if he's not conforming to the rules. Report his posts and let them do their job. Dont like their response/action then start your own forum and control the message if you think that is good for discussion. The same set of people come out and pounce on him and Epik each and every time and its more than obvious to the rest of us. Thank God for the ignore feature because all these threads turn into pissing matches and there are others who actually are interested in the information posed. Stop hijacking these threads and go do something else. Please. People who have this syndrome cant help but WAIT for the next Rob Monster / Epik post. You're wasting precious time in your life - time can never be recovered.

If you do not like seeing his posts then do to Rob what I am going to do with you right now, turn on IGNORE for his account. I will add more and more to my ignore list because I am sick and tired of these threads going from hopeful ideas to arguments and finger pointing and down right toddler behavior.

To respond to the thread itself now: I, as a seller of a liquidated domain, give explicit permission for 2 dozen people to try to sell my domain, what business of it is of anyone? If I permit others to try to sell my domains then let them sell the names.

Wow. Amazing how these threads devolve so quickly.

No need for you to reply, I wont see it.

 

[Rob Monster]

I hope you are not upset that Rob likes Adam

Well, I appreciate Adam just as I appreciate you.

Speaking of Adam, amall world story:

The guy who apparently built the old version of NameBrokers.com for Troy Rushton was Adam Dicker. We acquired it from Troy. I have offered to sell him back the rights to his software but no action there yet.

We are going to use the domain but the software is being properly integrated into Epik as a dashboard for domain brokers and as a central registry where brokers can manage exclusive representations.

 

[NicTraders]

OK, so to bring this thread back on topic (since I have finally read through it all):

- Let brokers and flippers pay a "Broker fee" which covers the transfer cost and in return for that, they get a 7 day exclusive at the price at which they "broker-locked" the domain.

As has already been mentioned, it's likely you'll attract the lesser quality 'brokers' with this strategy. Chances are they'll just try and broker the domain without pressing the Broker button (and paying the transfer fee) anyway.

But a real problem here, if they do press the Broker button, is that I might have listed a domain on NL after a domain has expired (while still deciding whether I renew or drop) and depending on how long since it expired the following may occur: A ‘broker’ comes along after a few days and the ‘broker-lock’ is applied. They don’t make the sale. Meanwhile my domain goes into redemption period. Now I am up for redemption fees to renew the domain because the auction was ‘on hold’ for 7 days, where before I would not have been up for redemption fees. OR a buyer swoops in at the end for $9 and grabs it. Is HE then up for redemption fees if it has gone into the redemption period?...

For those who missed it, the plan is to introduce "Broker" feature right inside of the name liquidation service.

What this means is a 3rd button for "Escrow":


Show attachment 145312

So, there are 3 buttons:

- Buy Now
- Place Bid
- Broker

If you press the Broker button, then the following:

- Broker is reserving the domain for 7 days
- Broker pays the transfer fee with a deposit fee sufficient to cover the transfer fee

If Broker does not complete the sale within 7 days, the lose their deposit and the liquidation auction can resume unless the seller cancels the auction having just gotten a free domain renewal for their trouble.

It seems to be full of win. I agree that the broker representation should be EXCLUSIVE and TRANSPARENT. All in favor?

IF you're going to implement this I'd say the ‘broker’ button should invoke an email to the seller saying ‘xxx wants to broker your domain. Are you willing for this to occur?” and from there the seller can accept (name goes to escrow for 7 days) or reject (and auction continues).

However, having said that, I think that the industry needs a whole new brokerage platform unrelated to NL. At least half a dozen people have already suggested it in this thread. And as they have indicated, it's not really rocket-science: seller lists domains they want brokers for, broker selects domain, both parties must agree to terms (%, exclusivity period, etc). It's also key that the seller can add more comments if he wishes: suggestions for outbound, previous enquiries he's had, etc. And of course feedback left for both parties so others can see who they want to work with. Essentially an Upwork type platform for domain brokers. I would definitely have domains to add to that. Seems a perfect candidate for Epik Labs.

 

[Rob Monster]

Not sure what it means, but it needs to be tested. Finding a buyer in a short period of time is almost impossible, because people ignore, and the reason they ignore: they are suspicious, and even if not they don't have time, and they are not ready.

Maybe it would be better if brokering is done during registration period instead of after expiration.
How would it work: People apply to become a broker for my domain, and I choose one of those brokers, and domain gets locked somewhere for 1 month, and during that time my broker tries to sell my domain within my range, and when the sale is complete, everything should be transparent.
.....
Or coupon method I mentioned 1 year ago: My chosen price for the domain is 1K fixed, and someone applies to become a broker for it, and gets a coupon, and gives that coupon to endusers, and when used it makes the price to drop to 900, and the system knows whose coupon was used and pays a commission to that broker, like 100. I would be happy with 700 at the end. Everyone wins in this scenario.

I think once a domain is secured as broker exclusive, we can make it so that during those 7 days, the broker and registrant can be in direct communication in order to work out a longer term arrangement. Some folks here are aware that we are working on an upgrade for NameBrokers.com where broker exclusives can be documented in a public registry so that it is easy to see if a domain is already represented, and by who. There is more to be done in this arena to avert chaos, but the key point is to have a mechanism to save a domain from the expiry stream in a way that creates more value for registrants versus the current default practice of allowing domains to go to an expiry stream that is monetized by persons other than the registrant.

 

[Rob Monster]

Persoanlly I feel NameLiquidate and NameBrokers should be/need to be two separate things.

Yup, totally separate brands with separate use-cases. The login credentials are unified by single sign on across Epik brands and tools, but indeed separate user experiences on distinct URLs.

The thinking is to have verified brokers manage a profile at NameBrokers.com to be eligible to take an exclusive as a domain as a broker on a name listed in a marketplace, starting with NameLiquidate.com.

This roots out bad actors and if brokers have a poor sell-through rate, the could be held to a higher standard in terms of up front commit or maximum bid option.

I see this going further than NameLiquidate. For example, earlier today, someone approached me about buying a domain for $2K from Afternic for a flip. It seemed high risk and seasonal. It was election-related.

If we create an open API for NameBrokers.com, it would be possible for any marketplace to add a broker widget to a domain that does not already have a broker exclusive.

So, the code object has to check if a domain is already listed as broker exclusive. If so, the NameBrokers widget shows the avatar of the current broker. If not exclusive, then it invites brokers to engage,

This going to be a bit of crawl, walk, run but the concept is becoming more clear, and that is to help sellers create value with the help of verified broker who want to put skin in the game.

@Ala Dadan is working on some mocks to help make the vision a bit more clear.

 

[Ala Dadan]

So, the code object has to check if a domain is already listed as broker exclusive. If so, the NameBrokers widget shows the avatar of the current broker. If not exclusive, then it invites brokers to engage,

Looking forward to sharing the Broker screens to get the initial reaction. will fast-track as time allows.

 

[Rob Monster]

Never been a fan of people spamming people to sell someone else’s names without the owners permission .


The goal of NameLiquidate should be to obtain the best possible price for the current owner. Period. Not take advantage of them.


What you are suggesting makes it a higher risk to add your names to NameLiquidate because your name still might not sell and others who don’t own the name are potentially spamming people behind your back while your listing is live.


How is it ethical to chase down end users on a domain you do not own without the owners permission? I know it happens all the time but it’s actually pretty unsavory. You might need to make that loud and clear on the homepage and submit your names page.


To look for potential end users before a purchase is one thing . To act on it while someone else owns the domain is another.


At least the big boys, GoDaddy etc have the permission of the current owner to market their name.


I consider this kind of “brokering” somewhat distasteful. It also relies heavily on people continuing to put their names on Name Liquidate.


I like alot of things about Epik—but this idea not so much.

I will invite you to reconsider.

This method is about crowdsourcing liquidation of domains within a very compressed time. The bidding starts at $1000 and falls to $9. The sooner people start promoting that a domain is in play, the more likely the domain gets a bid.

The alternative is that vultures might wait for the domain to fall to a much lower price point. By creating both push and pull, we create value for a domain that was otherwise going to be dropped for zero proceeds to the registrant.

If people start doing this, we'll likely do 2 things:

- Let registrants opt out for arbitrate.

- Let brokers and flippers pay a "Broker fee" which covers the transfer cost and in return for that, they get a 7 day exclusive at the price at which they "broker-locked" the domain.

So, let's think this through. Keep in mind what is happening in emerging markets.

For example, @Siful Moni just shared this with me tonight:

I doubt he minds that I share this exchange as it illustrates what is happening.

We just hired a sharp Sri Lankan domainer last night but since he is also an engineer, he will double as as Product Manager for productizing Us.Tv -- using the brand name Vieo.com.

The point is this: I would advise to not underestimate the capacity of the emerging market armies that are forming to add value to this industry.

 

[rohitgoyal]

Some of you will be familiar with the term "The Long Tail". It is perhaps one of the most famous articles ever written in Wired Magazine back in its hey-day. Chris Anderson is the visionary author. The old classic can be found here: https://www.wired.com/2004/10/tail/

Show attachment 145228


What exactly do I mean by "Long Tail" Domains

There is a finite but knowable universe of people who will value the domain name TampaGolfLessons.com. If you can find them and engage them good chance that they value them for some price that allows them to earn a return from switching from what they use now to something better.

To illustrate, these are classic :"long tail" domains:

Show attachment 145229



The Barrier to entry to become a Domain Broker is effectively zero

Why I think it matters to domainers is this: the super-brokers might not have any interest in brokering a 3 figure domain or a 4 figure domain because of the size of prize is too low, even at a 20% commission. Some brokers won't even take on a domain for less than 6 figures, again due to small size of prize.

On the other hand, in some parts of the world, notably in emerging markets, many people have more time and intellect, than they have money or domains. Nevertheless, they absolutely do have much to offer the domain industry by using their time and talent to connect supply with demand.

As we look ahead to the next phase of domaining, I foresee an explosion of Domain Name Brokers. The long-time brokers might perhaps dreading this day because they will up against a dual squeeze:

1. Godaddy, the aspiring monopolist, now has 1 million owned and operated domain names that they will be eager to sell through their channel to a vast retail customer base with a brokerage team who will be under pressure to add value and have access to a large proprietary data set about who buys what domains.

2. Emerging markets are about to serve up an absolute explosion of independent NameBrokers, who can make use of a fast-expanding array of free tools for finding who owns what domains, and can use secure ways to clear those transactions, e.g. through marketplaces and escrow services.


So what is a Boostrapping Domain Broker to do?

The good news is that brokering domains is a capital-efficient way for emerging market participants to bootstrap their way into an industry, even with little or no capital.

One way to get started is to leverage a service like NameLiquidate.com - go find a domain that is newly listed, and try to find a buyer for that domain before the reverse auction ends. After all, the price keeps coming down while your prospective buyers can be bid up.

Many people might look at NameLiquidate on the last day, looking for expiring auctions to find the bargains. However, the contrarian move is a bit different and that is to look at the new arrivals, and not just for the mispriced domains but I think more importantly for the bootstrapper, the arbitrage opportunities.

Examples:

Show attachment 145225

We plan to add a "Escrow" feature right inside of NameLiquidate.com so that domain flippers can essentially send a domain into escrow, cover the transfer fee, and then have a short window to make good on their purchase. If they fail to make good, the auction resumes and the broker is out their transfer fee.

Looking ahead, the Epik team does have larger ideas for how to a fast-expanding pool of domain brokers could leverage a NameBrokers.com platform -- we acquired the domain last year. Will share more on that if folks are interested in the topic.


Why a massive increase in the number of brokers is good news for (almost) everyone

The really great news for domain owners is that there will be a vast supply of highly energetic people who will be able to help connect supply with demand, and to get more supply into the hands of end-users. The end result of this is more liquidity in the domain economy, and higher retail prices for quality inventory.

Either its xxxxxx deal or xxx , brokering or doing outbound requires lots of knowledge , patience and resources. Yes I agree that many more individual would join in however the main point is that how many would be able to survive and make a living out of it...

 

[garptrader]

What cannot be overlooked is the learning curve of identifying underpriced domains an end user would be willing to pay a premium price for. The poor in emerging markets cannot spend two years losing thousand s of dollars in the process while they have more immediate needs - like feeding young children. Obstacles can be overcome but cannot be ignored.

 

[Rob Monster]

How many domains does a disadvantaged but talented person in one of the emerging economies needs to buy in order to do as you say. The lack of capital in some of these places is what makes it difficult for people to get started as domainers and I believe is the issue that Rob is trying to address here, although as I have already said I am not that much of a fan for arbitrage specially if it is being done without the domain owner's permission or even knowledge.

IMO

The scenario being discussed is limited to perishable inventory where the seller would have otherwise gotten zero if sent through the registrar's expiry stream.

So, we are talking 100% upside. The operative question is whether we can get the seller a sale at $1000 or at $9. If there is a retail flip on the other side of the trade, the $1000 liquidates will be frequent.

 

[bmugford]

Show attachment 145312

Good luck with a likely inexperienced seller from a developing country trying to sell a domain to a US lawyer.
It is one of the hardest fields to make a sale in period, never mind under those circumstances.

Brad

 

[tonyk2000]

Why would you deny a broker the opportunity to put skin in the game to go close a deal with a retail buyer within 7 days and bank the spread?

As a buyer, I want the full inventory with decreasing prices. So, on this stage, I cannot appreciate an inventory disappearing or becoming otherwise limited. NameLiquidate customers are both buyers and sellers, equally, just on different domains. By introducing brokers to NameLiquidate, Epik is punishing regular buyers - its customers base, domainers, who are expected to make money naturally - by purchasing the liquidation domains first, and selling or otherwise monetizing them only after the purchase.

 

[tonyk2000]

Now, try once more with your SELLER hat on

What for? I consider myself as a buyer of some domains. And as a seller of other domains. The platform should equally care. Brokerage is good, but on a regular marketplace. Not on a liquidation one!

 

[7363824]

For me I am not a fan of the idea of someone trying to sell a domain they don't already own. Imagine if two (or more) "brokers" find a buyer for a name on NL. One or more of them will not get the inventory to deliver. Meanwhile the buyer of the other(s) likely won't be happy and it will reflect bad on the industry as a whole. Not to mention that it will generate alot of emails to end users that will probably be viewed as spam and once again reflect poorly on the industry.

 

[Rob Monster]

Its not risk free help.Thats the point. At least not to the owner. Lots of names go to auction that the owner decides to keep. Not all names will be dropped or are even dropping right now. I put up names that expire sometime in 2020. The spammers can tarnish your chances of selling the name should you decide to keep it. The spammers wouldn’t get a UDRP the owner would. The owner isn’t getting “help” they are getting charged 9% of 9 dollars. You can sell for a better fixed price here or DAN even.

I wish I knew about the ability to cancel a listing once you’ve listed there as someone bought a name I renewed (for them apparently). $9 (8.20) is not enough. Lesson learned.

The main use-case is EXPIRING DOMAINS.

It is LIQUIDATION.

For people whose alternative revenue scenario is ZERO due to the domain expiring or being liquidated, even $9 is material. There are folks who turn around and buy 4 .CO names this week for $1.99.

That said, we are keen to drive more engagement on Day 1 rather than on Day 7.

Anyway, I hear you but nobody is suggesting to list the crown jewels on NameLiquidate.

I would re-frame the decision to being one of "something better than nothing". What we are talking about now is how to make that something bigger by enlisting help in a timely and effective way.