Tesco Launches Own-Brand Software

[dhscott]

Tesco is to launch a range of budget own-brand PC software, in a move that will pitch the grocery giant against the likes of Microsoft and Symantec.

http://news.bbc.co.uk/1/hi/business/5396488.stm

For those of you who don't know, Tesco is the largest supermarket chain in the UK, with £1 in 8 of all Britain's money being spent in a Tesco store! Sounds like a weird move to me though.

Hopefully it won't be on par with Tesco Value Products :hehe:

Source: BBC.co.uk

 

[Coopey]

Hopefully it won't be on par with Tesco Value Products :hehe:

I bet they will. Maybe Waitrose will start doing Mac software so I don't have to miss out.

Target audience is likely to be the "mums who buy the kids' £299 computer from Debenhams for £799 on interest-free credit" types methinks.

 

[Peter]

I personally will not be holding my breath to see what they produce, Tesco are putting their fingers into way too much stuff. I doubt they will do a good job with software.

 

[dhscott]

I'm inclined to think that they won't make the software themselves, but simply put their label to another company's product, which could be interesting. (Like Microsoft Zune say, as it actually a Toshiba product)