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  1. Lox

    information Tech Apparel Brand Shares the Same Name as the Co. that Backed the Iowa Caucus App

    For the most part, the biggest concern for companies in sharing a name with another business is the availability of trademark protections, and the related risk of consumer confusion (and the impact that can have on building a successful brand. There are also routinely concerns about whether they...
  2. Lox

    information Tech Apparel Brand Shares the Same Name as the Co. that Backed the Iowa Caucus App

    For the most part, the biggest concern for companies in sharing a name with another business is the availability of trademark protections, and the related risk of consumer confusion (and the impact that can have on building a successful brand. There are also routinely concerns about whether they...
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