- Impact
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Coin toss over and they go to a commercial. The first ad I see is YoutubeTV but no domain mentioned - assumed to be .com?
1st quarter break
Pepsi no domain
Simplisafe no domain
T-Mobile no domain
Audi small print mentions Audiusa.com
Ok so many brands are not mentioning the domain and I have seen none thus far mention a social media account. I am not going to track the entire game but we have an idea how advertisers are promoting their brands.
That is the beauty of dotcom. If you own exact match you don’t need to mention it.
When I type Hyundai in Google I also get a section that says "People Also Search For" Toyota, Kia, Nissan, Ford, etc.I think these companies probably did a lot of research on this kind of thing. What most pointed out, .com is a given, especially companies that have Suberbowl type budgets.
Using the Hyundai example with Google.
First result where I'm at is HyundaiUSA.com - commercial on front page.
Second result mycityHyundai.com - local site
The page is all Hyundai, no outside influences.
When I type Hyundai in Google I also get a section that says "People Also Search For" Toyota, Kia, Nissan, Ford, etc.
I don't see any research showing that is good use of advertising. If someone could supply that research it would be fascinating to read.