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Super Bowl Advertising

Labeled as discuss in General Domain Discussion started by garptrader, Feb 3, 2019.

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  1. Internet.Domains

    Internet.Domains Top Member VIP

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    The thing about marketing research is that it is not exact science. All researchers agree the earth is round, but not all marketing researchers will agree on the importance of a domain.

    I will stick to what brought me to domaining. Domain's are just an address, but it is the only address where you can completely control the message. No amount of research will change that.

    Our world, my message, my domain.
     
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  2. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP Trusted Blogger

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    Yes, it is an important message that you have clearly expressed @Internet.Domains and I totally agree.

    in many ways living in a world that is content heavy, successful companies will be those that effectively control their message. Using a set of good domain names effectively can help do that, as you say.
     
  3. DomainRecap

    DomainRecap Top Member VIP

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    I don't know about that, and I think it really comes down to a battle for the budget, where the company allocates their available funds, and who has the power.

    [​IMG]

    No one disputes a perfect, brandable domain name on .COM has intrinsic value, it's when the price tag comes in at $500K that we have a problem, as then marketing's budget suddenly explodes and they become the big fish in in the corporate pond. Then they get a big project budget for a rebrand to a shorter .COM, are sending out big press releases, giving interviews, going on junkets, signing new spokespeople, designing updated commercials, etc.

    That same domain costs $10 with minimal development costs, limited PR and no real impact on the company, and we don't have a problem.
     
  4. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP Trusted Blogger

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    Of course the main problem with the SuperBowl was not the ads, or even lack of domain mention, but who won the game :xf.grin:. I fear this might get some dislikes from Patriot fans though!
     
  5. ~ The 34 Year Buzz!!

    ~ The 34 Year Buzz!! Top Member VIP ★★★★★★★★★★

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    Fast & Furious
    What? F&F 16: Faster than ever...?
     
  6. JB Lions

    JB Lions Top Member VIP

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    I, myself would like the url to be used but it's most likely what's already been mentioned by multiple people in this thread. People already know it's the .com, the link I just posted about keeping the attention, probably some other things. It wasn't just 1 company doing this, it seemed like most. There has to be a reason for it. It would be interesting to take a look at some of the internal research on it.

    It's also interesting to take a look at the evolution of the ads in just a short time. In regards to use of social media, presentation of the url.

    With social media, just a few years ago it seemed like everybody was pushing their social media, FB, Twitter, etc. I always thought that was a bad idea simply because companies go out of business, fall out of favor, have other issues. Just look at the hammering FB is taking for data/privacy issues. Take them to your site, link to social media from there.

    Presentation of the url. If you look at the beginning of the internet, it goes something like:
    http://www.something.com
    www.something.com
    something.com or no url - where we're at today.

    I don't think this has anything to do with the importance of the url, I take an alternate view on that. It just shows how ingrained, how strong it is with the pubic. People already know.
     
  7. Internet.Domains

    Internet.Domains Top Member VIP

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    Understood. Although, by not showing a domain, the only thing "engrained" is the use of Google.

    That's why I originally mentioned the winner is Google.
     
    Last edited: Feb 5, 2019
  8. DomainRecap

    DomainRecap Top Member VIP

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    I used my Matrix powers in the wrong manner, as my mantra that day was "Please, don't let Tom Brady win another meaningless 'just give it to the QB' Super Bowl MVP Award."

    Ooops.
     
    Last edited: Feb 5, 2019
  9. JB Lions

    JB Lions Top Member VIP

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    I imagine that's something they considered. If I type hyundai, I can choose the best option that suits me. Be it the main site or a local site. The search for stuff is negligible. In Bing/Yahoo, you don't even see the other ones.
     
  10. Internet.Domains

    Internet.Domains Top Member VIP

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    In past, we have seen domains, then we saw social media handles, now we see nothing.

    My opinion, we will see them going back to showing domains.

    It's an interesting subject, no doubt. Only time will tell.
     
  11. mr-x

    mr-x Acme Domains Gold Account VIP ★★★★★★★★★★

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    A smart competitor would have purchased the top ad spot and save a lot of money.
     
  12. JB Lions

    JB Lions Top Member VIP

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    You might want to read up on past cases. Depends how you do it. Company will own natural SERPS.

    As an example, pick one from last night where you see competitor showing up.
     
    Last edited: Feb 5, 2019
  13. DomainRecap

    DomainRecap Top Member VIP

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    The main reason they kept away from US/English domain names is the incredible global appeal of the Super Bowl, especially the US commercials, which are replayed on International TV, shown on Youtube, put in compilations, etc.

    For international audiences, BRAND is everything, and they want to pound "HYUNDIA" or AUDI" in your head, then you can just "Google it" without getting sent to the wrong domain.

    In a case like this, it's all about promoting your brand worldwide, whereby with a more local commercial series for North American telecasts of something like This is Us or Modern Family, then an English .COM domain would be a better marketing tool.
     
  14. hookbox

    hookbox Top Member VIP

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    No matter how you slice it when you see megacorps not being concerned about domains shows how much influence Google' is having on the marketing departments in these large companies. Every day whether we like it or not domains are becoming less and less important when directly targeting a certain market of consumers. Large corps will always want their main brand domain but are less concerned with brand messaging using a domain. They know right now that it's social media overload with facebook, twitter, instagram etc...and their message will be found regardless of where you put the front door.
     
  15. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP Trusted Blogger

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    My wife was watching the recording of the game just for the ads tonight, and I noticed that at the end of the Kia add it gave the web address TheGreatUnknown.org. When I go there it is simply a site with links for songs/lyrics. Am I missing something? Or is it like a credit? Not even a secure page. With so few domains listed, seems unusual.
     
  16. JB Lions

    JB Lions Top Member VIP

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    Plural - https://www.thegreatunknowns.org/

    For - thegreatunknown.org I'm actually seeing:

    thegreatunknown.org
    This page is parked free, courtesy of Media Temple

    That's Chrome have ads blocked there, in FF where I don't, I see Related links, one being to lyrics.
     
    Last edited: Feb 5, 2019
  17. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP Trusted Blogger

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    Thanks so much @JB Lions . That makes a lot more sense! My eyes keep getting worse and worse seeing details :xf.eek:

    So now that I am on the right site, that is the kind of thing I think more advertisers could have done and got an ongoing conversation and interaction going.

    Bob
     
  18. DomainRecap

    DomainRecap Top Member VIP

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  19. Recons.Com

    Recons.Com Top Member VIP

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    All those SB ads type of companies with multi-million ad budgets have a bit of different goals there than spend $1 convert into $1+ traceable income.

    I am BMW guy, for example. I know their website in the US is bmwusa.com and I know my dealership website is BMWwest.com

    And even if I don't know the website, googling it will provide only results relevant to them, so no risk of leaking traffic. And no need to distract people from the message of the ad. SB ads are the best when they pretend they are not trying to sell anything.

    I don't need to see that in the ad. But BMW might still need advertising just to remind about itself, change a bit its message and associations or reinforce it, announce new product or change of a design or just make a feel good ad to strengthen loyalty. None of this have to convert into another sale right away. Enough that next time I am getting newer car, I remember about BMW first. Now BMW probably was not in this SB and it is just an example. Just replace it with Audi, Ford, Harley or whatever rocks your boat.
     
  20. The Durfer

    The Durfer Upgraded Member Gold Account VIP

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    cbd oil has been legalized everywhere in the US, it should've advertised.
     
  21. FlipperC

    FlipperC Established Member

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