There are some basic questions about SEO that come up really frequently, and it's often easy to assume an answer that isn't exactly right. In today's Whiteboard Friday, Rand tackles three of them:
- Should I put subsections of my site on subdomains or in subfolders?
- Should I use a rel canonical or a 301 redirect to move content on a separate site over to my main domain?
- If I have multiple websites all linking back to my main site, does that help or hurt my SEO?
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about structuring content, placing content, and placing links, specifically with regards to some things that have come up over and over again in the SEO world, but still seem to be a challenge for many of us who play in the field.
Full Article: http://moz.com/blog/subdomains-vs-s...ure-links-optimally-for-seo-whiteboard-fridayI can't tell you how many times we've seen and we've actually tested ourselves by first putting content on a subdomain and then moving it back over to the main domain with Moz. We've done that three times over that past two years. Each time we've seen a considerable boost in rankings and in search traffic, both long tail and head of the demand curve to these, and we're not alone. Many others have seen it, particularly in the startup world, where it's very popular to put blog.yourwebsite.com, and then eventually people move it over to a subfolder, and they see ranking benefits.