SquadHelp, BrandBucket, and Brandpa

[NameGroove]

Was researching whois.domaintools.com and noticed the following:

BrandBucket

Name Servers

NS1.BRANDBUCKET.COM (has 150,008 domains) NS2.BRANDBUCKET.COM (has 150,008 domains)

SquadHelp

Name Servers

NS1.SQUADHELP.COM (has 363,992 domains) NS2.SQUADHELP.COM (has 363,992 domains)

Brandpa

Name Servers

NS1.BRANDPA.COM (has 19,506 domains) NS2.BRANDPA.COM (has 19,506 domains)

Looks to me like SquadHelp is oversaturated and accepts too many names. Brandpa obviously isn't all that popular. Perhaps BrandBucket is the sweet spot after all. I've been on BrandBucket for 10 years and had some success there selling just under 1 name a year (with very small portfolio). However, although small, when their sales come in they are priced much higher than I would've priced making up for the long timeline to move names.

Hard to see how SquadHelp is going to sell names for me with this many domains competing against mine. I was quite excited to see all my names being approved - but now I realize it's likely a mirage. Too many names and when I search for my exact keywords my names are buried on page 10.

I've listed at Brandpa as well - although it appears they just aren't overly popular. I've tried contacting the founder here on NP and via email and no response. She's either moved along or more likely it's probably just a side gig for her. Only one reported sale via Brandpa in 2 years here on NP.

 

[Future Sensors]

Looks to me like SquadHelp is oversaturated and accepts too many names

Please be aware that Standard listings on Squadhelp may also utilize squadhelp.com nameservers, even if the associated domains have not been approved for the Premium marketplace.

 

[NameGroove]

Please be aware that Standard listings on Squadhelp may also utilize squadhelp.com nameservers, even if the associated domains have not been approved for the Premium marketplace.

Yes, I am aware. Still goes to my point of over saturation (although I realize Standard listings are shown less frequently).

 

[Armageddon]

BrandBucket is in middle age with extensions
no .net , no .ai & .me or .ly almost no one use it

 

[GoKaizen]

Good info @Sperry8 thanks.

SH has about 250,000 premium domains listed. Too many as that gives a buyer too many choices IMHO.

 

[Mark4domain]

Brandbucket severely undervalues domains though. You might sell some, but overall it's not worth the ROI.

 

[NameGroove]

Brandbucket severely undervalues domains though. You might sell some, but overall it's not worth the ROI.

I don't find that to be true overall. I have some names they've severely overvalued - as well as 2 recently accepted names they've severely undervalued (one of which I'm asking for a re-appraisal for). In the past they've valued names much higher than I would've and in fact, some sold. My highest sale ever came from BrandBucket (although the net to me wasn't the highest once the 30% commission was taken into acct). Overall I think they're generally fair.

In fact you can see one of my names via my signature link below is listed at $10k. I don't believe it can sell at that valuation. But that's what they want it listed at so... I wait to see if one day they make it rain. They've done it before, so we shall see.

 

[Nametree]

SH and Brandpa have performed roughly the same for me, with similar size portfolios (~350 each) I've seen 6-8 sales a year. I only keep ~100 or so at Brandbucket and it's always been the slowest and worst performer for me at any price point.

This year, however, they've all performed equally poorly. It's dry AF so far...

 

[SauravG]

I submit my domains in brandbucket for review but 2 weeks and still not they approving or rejecting, anyone can tell me why this taking so long?

 

[Substance12]

Was researching whois.domaintools.com and noticed the following:

BrandBucket

Name Servers

NS1.BRANDBUCKET.COM (has 150,008 domains) NS2.BRANDBUCKET.COM (has 150,008 domains)

SquadHelp

Name Servers

NS1.SQUADHELP.COM (has 363,992 domains) NS2.SQUADHELP.COM (has 363,992 domains)

Brandpa

Name Servers

NS1.BRANDPA.COM (has 19,506 domains) NS2.BRANDPA.COM (has 19,506 domains)

Looks to me like SquadHelp is oversaturated and accepts too many names. Brandpa obviously isn't all that popular. Perhaps BrandBucket is the sweet spot after all. I've been on BrandBucket for 10 years and had some success there selling just under 1 name a year (with very small portfolio). However, although small, when their sales come in they are priced much higher than I would've priced making up for the long timeline to move names.

Hard to see how SquadHelp is going to sell names for me with this many domains competing against mine. I was quite excited to see all my names being approved - but now I realize it's likely a mirage. Too many names and when I search for my exact keywords my names are buried on page 10.

I've listed at Brandpa as well - although it appears they just aren't overly popular. I've tried contacting the founder here on NP and via email and no response. She's either moved along or more likely it's probably just a side gig for her. Only one reported sale via Brandpa in 2 years here on NP.

Jowita and the Brandpa team are very active and easy to communicate with. They did two sales for me this week.

 

[Substance12]

I submit my domains in brandbucket for review but 2 weeks and still not they approving or rejecting, anyone can tell me why this taking so long?

They are backlogged with submissions I’ve heard.

 

[NameGroove]

I submit my domains in brandbucket for review but 2 weeks and still not they approving or rejecting, anyone can tell me why this taking so long?

About 5 weeks ago they were at 5 days, now they are up to ~17 days (which usually means a few days longer). As with SH, they are all backlogged and jammed with submissions. If you think 17 days is long to get a name approved, wait until you have to wait 6 weeks to get it out of editorial!

 

[Inframan]

I submit my domains in brandbucket for review but 2 weeks and still not they approving or rejecting, anyone can tell me why this taking so long?

It took over a month for them to approve my domain. If you contact customer service they will tell you it can be up to 40 days before they respond either way.

 

[Inframan]

It's dry AF so far...

 

[URL Stream]

Can anyone who has actually made sales on BrandPa share if they found the BP appraisal to be on the mark?

Generally speaking automatic appraisals are not that accurate, and certainly when it comes to brandables where there is not much stats avail. That being said, perhaps being that BP specializes in brandables for a number of years already, maybe their algorithm is more on the mark.

Any feedback would be appreciated as I'm thinking of investing my names with them, ty.

 

[NameGroove]

14 months later and...

Brandpa has lost 25% of their listings (Brandpa was acquired in Sep 24)

BrandBucket has lost 5% of their listings (Since BB itself shows 139,200 Premium names this means ~3% of the NS pointed to BB are not BB approved). Unclear why people still have the NS pointed to BB in these cases.

Atom has increased listings by 86% (a collection of Premium, Standard and White Label)

On another note - my assumptions proved incorrect. Although having the most listings by far, I have only sold names on Atom (4) and have sold no names on either BB or Bpa during the same 14 mo period.

Saturation is only one part of the equation. Reach is the other. And apparently, Atom has the reach to support its size, while the other 2 marketplaces struggle even at their relatively smaller size.

However it should be noted that many sellers report success at BrandBucket (I too met with success in the past). But since BB and Bpa do not report sales - we have no way of knowing about their sales, if any. I believe this entices sellers to list with Atom and not list with the other 2 marketplaces. Hopefully someday the owners of those 2 services will recognize this and begin to share some data with their sellers.

 

[URL Stream]

14 months later and...

Brandpa has lost 25% of their listings (Brandpa was acquired in Sep 24)
Show attachment 274954

BrandBucket has lost 5% of their listings (Since BB itself shows 139,200 Premium names this means ~3% of the NS pointed to BB are not BB approved). Unclear why people still have the NS pointed to BB in these cases.
Show attachment 274955

Atom has increased listings by 86% (a collection of Premium, Standard and White Label)
Show attachment 274956
Show attachment 274957

On another note - my assumptions proved incorrect. Although having the most listings by far, I have only sold names on Atom (4) and have sold no names on either BB or Bpa during the same 14 mo period.

Saturation is only one part of the equation. Reach is the other. And apparently, Atom has the reach to support its size, while the other 2 marketplaces struggle even at their relatively smaller size.

However it should be noted that many sellers report success at BrandBucket (I too met with success in the past). But since BB and Bpa do not report sales - we have no way of knowing about their sales, if any. I believe this entices sellers to list with Atom and not list with the other 2 marketplaces. Hopefully someday the owners of those 2 services will recognize this and begin to share some data with their sellers.

Thank you for sharing all that info.

For a full comparison we need to factor in the numbers per TLD, as BP still only takes dot com..

 

[NameGroove]

Thank you for sharing all that info.

For a full comparison we need to factor in the numbers per TLD, as BP still only takes dot com..

In BB's case .com is 97.7% of its names. Only a very small % are not.

.io 1,948 names
.ai 681 names
.ly 306 names
.me 123 names
.gg 70 names

For Atom (names >1,000) - I may have missed some, but this gives us a good sense.
298,523 non com. That means ~378,000 are .com, of which they claim ~315,000 are premium. Which tells me that the numbers they're showing in search are "off" for non comes, cause it seems to reason that there are more than 63,000 standard listings.

.xyz 53,905
.org 40,800
.co.uk 36,860
.net 32,485
.co 20,604
.io 17,288
.in 15,811
.ai 13,258
.ca 7,306
.uk 5,388
.app 5,359
.me 5,154
.info 3,861
.now 3,591
.cc 3,479
.one 3,163
.digital 3,131
.tech 2,581
.bio 2,306
.bot 2,240
.online 2,216
.live 1,992
.life 1,876
.club 1,823
.vc 1,709
.ml 1,707
.network 1,578
.ae 1,536
.gg 1,475
.cam 1,464
.tv 1,430
.ws 1,147

 

[URL Stream]

Saturation is only one part of the equation. Reach is the other.

So, the right formula would look at the proportion of visitors compared to the number of domains?

 

[NameGroove]

So, the right formula would look at the proportion of visitors compared to the number of domains?

That seems helpful.

Of course visitors is only one metric, it could be that landers convert differently across platforms and it takes 2x the amount of visitors to convert on one platform whereas the alt lander allows for 1/2 the traffic on the other (netting the same sell through).

Anyway, I wasn't trying to get down to STR levels. Was simply wondering who sellers who choosing over the past 14 mos. Generally sellers are an impatient bunch and if sales are not occurring they shift landers. Seeing BrandBucket & BrandPa names drop could be a "tell".