WordWalker said:
Seems like pro audio/video gear really lends itself to this particular TLD. Reads well and has a nice sound to it. Interesting to note, plural generics in .PRO don't seem to have as good a ring to them as the singular form.
Completely agree, I had Speaker.pro on my shortlist in 2007. You have three angles here. Professional speakers as in after dinner and corporate, professional speakers as in announcement, theater, event and concert systems, and high end speakers for audio enthusiasts.
A nice site to develop would be one that explains different speaker technologies, and helps enthusiasts select which technology and form factor would be right for them, then leverage off that to link to manufacturers sites retailers, hire shops.
.pro lends itself to many different angles, I often tried to combine multiple angles in the .pro domains I regged to maximise brandability. For example, Stereo.pro follows the audio angle but it also rhymes, Projector.pro is video but starts and ends with pro which improves the fit between keyword and extension. For the pure audio angle, I regged HiFi.pro.
It's true, .pro plurals don't have the same ring to them as singulars. Plurals interupt the "flow of the pro". The unique selling proposition of .pro is extraordinary brandability, and brands are inevitably singular. The different in use and association can be dramatic. For example, "Mobile pro" has 10,900,00 Google uniques compared to just 3,000 for "Mobiles pro".
Occasionally, you come across a reversal of this pattern. For example, "professional skill" has 2,180,000 Google uniques compared to 314,000 for "professional skills". I regging Skill.pro and Skills.pro to cover my bases. Speaker.pro is a tricky one. "professional speaker" has 824,000 Google uniques compared to 845,000 for "professional speakers". It reads forward stronger in the singular, "Speaker Pro" has 235,000 Google uniques compared to 35,000 for "Speakers Pro" so I prefer the singular.
Virtually everything on the Google first page for both key phrases is corporate speaking related so this is probably the best route for development or direct marketing.
Value wise, it's difficult to say. On NP, you would struggle to get more than low $XXX for it as WordWalker points out. Alot of the .pro keywords registered since relaunch are tricky to value because they are often worth little wholesale but could be very valuable to an end user. It's a case of being worth little to alot of users but alot to a few users. So like Scuba.pro when you get an expression of interest from a big company, perceived value from both parties can skyrocket.
If you are company that hires out professional speakers then Speaker.pro is as good as it gets after Speaker.com and Speakers.com but only a small % of these companies might consider rebranding and an even tinier subset would consider rebranding to a .pro so you would need to do alot of work. Your best bet might be a professional speaker company that doesn't have a website or one that has a very weak generic .com.