I've posted about this a few times before, most recently:
https://www.namepros.com/threads/spaceship-com-marketplace-thread.1356304/post-9524691
See attachments for emails I received from their support in November, admitting that the product is not intended to be used 6 months after being released as a "beta".
Thanks, I previously did a search (DDG) for brandstore with site:namepros.com and saw a few posts, but not that one.
I agree with what you wrote. IMO they should either shutter the site permanently and just forget the idea and concentrate on Spaceship or develop in private and only open up when they have a properly working product.
If they can't/won't take orders via it, it's not a production site, it's essentially a demo at best, a dummy site, so why the cosplay with the login/SSO, listing names, descriptions, AI generated logos?
One reason I asked about it, or remembered it existed and thought of trying it, is someone on Twitter recently claimed they made a sale via Brandstore and urged other people to list there to make their names more visible, but it now sounds like 'having a sale via Brandstore' means someone sees it there but can't buy it, and then searches for it and buys it elsewhere?
The Spaceship twitter account also tells people to list there in terms of 'being more visible', but conspicuously not in terms of selling there.
I mean literally anyone could vibe code a thousand websites and list domain names, then ask other people to add more, but what's the point if no sales can even happen.