.tv South Africa gets .TV (Official)

[CarryOn]

The official South Africa Tourism board just launched www.MySouthAfrica.TV (the domain was registered in Feb this year).

Turner Entertainment Networks (London – parent company CNN) is partnering with South Africa Tourism to produce the site and promote South Africa through broadcast and print.

It’s a visually stunning site. Very nice to see more country and regional tourism boards adopting .TV into their marketing plans.

Here is a lowdown on the launch from brand republic:

http://www.brandrepublic.com/MediaA...-Africa-promotion/?DCMP=EMC-Media Am Bulletin

A couple quotes from the story:
“The three-year partnership launches this month and will feature tourists' experiences through a multimedia campaign, "My South Africa", driven via website www.mysouthafrica.tv. The campaign will also be executed on air and in print.”

And I love this bit – this is truly a full blown integrated marketing effort. Nice indeed.
“Turner Commercial Productions (TCP) will produce a series of "call-to-action" TV spot ads, the first featuring South African "ambassador" and music artist Yvonne Chaka Chaka, to drive viewers to the website. A series of TCP-created advertorial vignettes showcasing the best submissions will air via CNN.”

Lastly, this launch shows you don’t always need the pure Geo to move forward. My+Geo.TV is a highly brandable/memorable alternative. If the pure Geo is not for sale or too expensive this is a very good platform. IMO – its at least as good as Geo+Channel.TV (but I’m not taking sides on that issue )

 

[michaeldotcom]

Thanks a lot for sharing ! That's a very impressive project ! :tu:

It's great to see more and more tourist boards joining the online video revolution and willing to use the exceptional power of online video to promote their countries or regions.

Especially as they're often building these great projects around a .tv domain. That's all good for .tv awareness.

 

[RogueWriter]

Very nice site.

 

[jlc]

Lastly, this launch shows you don’t always need the pure Geo to move forward. My+Geo.TV is a highly brandable/memorable alternative. If the pure Geo is not for sale or too expensive this is a very good platform. IMO – its at least as good as Geo+Channel.TV (but I’m not taking sides on that issue )

Thanks for Sharing! Cnn gets .tv!

I agree with you about My+Geo.tv. I have a few mystate.tvs.

JLC

 

[Pred]

beautiful site :bingo:

 

[mckennaronnie]

I dont like 'MY + Geo .tv' too much but the site looks great.
Totally original design, unlike any other Geo's i have ever seen before.

Great to see more big companies and tourist boards thinking about the need for a .tv and sites that are done as well as this will surely get more & more people thinking of the merits of .tv domains.

I love it!
Wish i owned SouthAfrica.tv though i believe thats owned by another Np member. :gn:

 

[blackmurdoch]

I love south africa, especially cape town a trully amazing city! my south african .tv's:

SOUTHAFRICANNEWS.TV
SOUTHAFRICANPROPERTY.TV
SOUTHAFRICANREALESTATE.TV
SOUTHAFRICANWINE.TV
SOUTHAFRICANWINES.TV
SOUTHAFRICAREALESTATE.TV

I plan to develop all of them!

 

[htmlindex]

Very nice find there, it's a nice site

 

[CarryOn]

I have yet to see the adverts on CNN. Press Release says that the campaign begins this month. If anyone sees one please share here.

Definitely more mass audience exposure for .TV

I agree with you about My+Geo.tv. I have a few mystate.tvs.
JLC

These certainly have potential. Good luck with them. Just take a look at www.myflorida.com (official site for State of Florida) or www.mynevada.gov (sponsored by the state gov't agencies of Nevada) FYI - I have some too - my favorite is MyEngland.TV (just parked now)

I love south africa, especially cape town a trully amazing city! my south african .tv's:

SOUTHAFRICANNEWS.TV
SOUTHAFRICANPROPERTY.TV
SOUTHAFRICANREALESTATE.TV
SOUTHAFRICANWINE.TV
SOUTHAFRICANWINES.TV
SOUTHAFRICAREALESTATE.TV

I plan to develop all of them!

Nice set of South African Names. Great country; Great potential; Good luck with them. I also love South African wine - my favorite new world wine (value for money). Possibly some areas of collaberation as I have a small collection of South African GEO/tourism related names:

WesternCape.TV
Stellenbosch.TV
Paarl.TV
SAnews.TV
MyCapeTown.TV

 

[blackmurdoch]

I have yet to see the adverts on CNN. Press Release says that the campaign begins this month. If anyone sees one please share here.

Definitely more mass audience exposure for .TV

These certainly have potential. Good luck with them. Just take a look at www.myflorida.com (official site for State of Florida) or www.mynevada.gov (sponsored by the state gov't agencies of Nevada) FYI - I have some too - my favorite is MyEngland.TV (just parked now)


Nice set of South African Names. Great country; Great potential; Good luck with them. I also love South African wine - my favorite new world wine (value for money). Possibly some areas of collaberation as I have a small collection of South African GEO/tourism related names:

WesternCape.TV
Stellenbosch.TV
Paarl.TV
SAnews.TV
MyCapeTown.TV

Hey Carryon! those are really good names you've also got there. Stellenbosch.tv , Paarl.tv and SAnews.tv are excellent!! you should'nt have too much trouble developing these with the city tourism boards or some private tourism company...well done!

I have yet to see the adverts on CNN. Press Release says that the campaign begins this month. If anyone sees one please share here.

Definitely more mass audience exposure for .TV

These certainly have potential. Good luck with them. Just take a look at www.myflorida.com (official site for State of Florida) or www.mynevada.gov (sponsored by the state gov't agencies of Nevada) FYI - I have some too - my favorite is MyEngland.TV (just parked now)


Nice set of South African Names. Great country; Great potential; Good luck with them. I also love South African wine - my favorite new world wine (value for money). Possibly some areas of collaberation as I have a small collection of South African GEO/tourism related names:

WesternCape.TV
Stellenbosch.TV
Paarl.TV
SAnews.TV
MyCapeTown.TV

Hey Carryon! those are really good names you've also got there. Stellenbosch.tv , Paarl.tv and SAnews.tv are excellent!! you should'nt have too much trouble developing these with the city tourism boards or some private tourism company...well done!

 

[CarryOn]

Hey Carryon! those are really good names you've also got there. Stellenbosch.tv , Paarl.tv and SAnews.tv are excellent!! you should'nt have too much trouble developing these with the city tourism boards or some private tourism company...well done!

Thanks blackmurdoch - It would be nice to help promote the wine industry in Stellenbosch and Paarl - maybe even receive some samples to try

 

[l-l-l.com]

impressive work

 

[TheWatcher]

Wow...

Great development, good for .TV owners more positive marketing for everyone.