Simplest way to increase domain value by building a website?

Labeled as question in Domain Parking and Traffic Monetization, started by Yasin.ismail, Aug 11, 2020


  1. Yasin.ismail

    Yasin.ismail Established Member

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    I own a 4 letter dot com domain and am trying to increase it's value. I'm currently using sedo to cash park but am considering building a website. My question it worth it? Does the cost of building a website generally result in an increased domain value?
    If this is recommended, what is the simplest way to achieve this? I'm not expecting vast profits but am looking for a quick turnaround in order to make a small profit.
    Any suggestions?
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  2. Samer

    Samer Top Contributor VIP

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    any open-source themes imo

    just pay any hosting; looks beautiful and free

    Last edited: Aug 11, 2020
  3. CraigD

    CraigD VIP

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    It may if you can generate a lot of back-links and consistent traffic that a buyer can monetize.

    It could also have a negative effect on value in some situations, eg: if the site is penalised for black-hat SEO tricks, or flagged for malware.

    Personally, I think having a simple page with reasonable quality content helps the site rank in organic search results and be visible to potential endusers who would not usually visit domain marketplaces.
    Last edited: Aug 11, 2020
  4. CraigD

    CraigD VIP

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    If you create the next Youtube or Facebook, yes it will increase the value :)
    Last edited: Aug 11, 2020
  5. Rich

    Rich Top Contributor VIP ★★★★★★★★★★

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    I would not recommend it unless you have a fool proof plan and exit strategy, most developers are like artists and prefer a blank canvas (undeveloped domain space). If the name has a clear use, low competition and rising demand, go for it. Just know you may be spending more money than the name's worth..Now's the time to buy (the dip) if you want to raise value, it's a waiting game :)
  6. passini

    passini Established Member ★★★★★★★★★★

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    Building a website will not increase the value of your domain. Of course after you can sell the website + the domain, so you are selling two things and not one. It is a totally different thing.
  7. AKS5

    AKS5 Established Member

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    Profit-making websites get sold easily.
  8. Kcin

    Kcin New Member

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    I have always questioned this myself. However, I believe that a developer/ entrepreneur that wants to build a business on top of the domain will want a clean canvas to create their vision. If the domain is already linked to someone else's vision this may put them off slightly.
  9. evil

    evil Established Member ★★★★★★★★★★

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    I have implemented a similar strategy but not an unique site for each single domain.
    Building a site just in hopes of selling the related domain takes too much effort in my opinion.
    I build minisites like or and then I park different domains as alias.
    I can park also your domain if you like
    Last edited: Aug 27, 2020
  10. Top Contributor VIP

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    If you build useful website, drive natural traffic from search engine or social network then monetize your traffic with any advertising (adsense , CPA, CPM , etc ) , you can increase the value . Or build marketplace , invite or promote your marketplace and collaborate with an investors.
  11. scott bannon

    scott bannon Established Member ★★★★★★★★★★

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    It's two separate businesses/models. You're either selling a domain or you're selling a website. They're both lucrative but the approach and mindset are different.

    Once you start developing on a domain you're not increasing the name's value, you're building a project that you hope will be more valuable than the domain itself is now.

    If you have the skills, time, and/or resources to build a website that generates revenue this is an especially good model when holding domains of lower value.

    Obviously, if you're sitting on a 6 or 7 figure domain and don't have tens of thousands of dollars to invest in development it's smart to leave it be, hire a broker and sell just the domain, but for those domains that might sell for $xx to low $x,xxx amounts it can be worth it to build them out into website projects that generate income and in general, tend to sell for 18 to 24 times their monthly revenue. Again, if you've got the skills, time, and resources to do it. If you just throw garbage on a domain and hope for magic to happen you'll be disappointed.
  12. blogspotter

    blogspotter Top Contributor VIP ★★★★★★★★★★

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    I sell websites regularly and for me it is more lucrative, but you have to know what you are doing and you will only be able to sell if you generate profit. Domains sell on the perceived value of the name. Websites sells (I am not talking about instagram/youtube) but small websites sell on a multiple of your monthly profit. If it not so much development of the website but how to get traffic and generate income in a repeatable manner that the buyer can inherit as a consistent income.
    Last edited: Sep 1, 2020
  13. eyedomainous

    eyedomainous Top Contributor VIP ★★★★★★★★★★

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    Yes! the cost of building a website generally results in increased domain value because the domain will now get ranked in search engines.

    A parked 4 letter domain may get 'market value' if the end user is unaware the domain is banned because it is parked. Now, consider the value add of having a 4 letter (premium) domain top ranked in Google.

    Parked domains are the penny-wise dollar foolish web practice that keeps domaining in the dog house.
  14. Kuffy

    Kuffy Name Stag VIP

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    I'm currently modifying a web template site to see if I can increase revenue by including information and video and info site links. It's a fair bit of work, and needs some research, and you need to have a small established network to drive some traffic to the site.

    I'm hoping that with careful design, I can use the site as a template for some other domains, but it isn't going to be a get rich quick venture.
  15. NTLK

    NTLK Established Member

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    The other day I was looking for something similar and I came across a site called Newsy that might be interesting: (not affiliated). Basically it allows you to easily add newsfeeds for specified keywords to a domain parking page.

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