advice Should Your Brand Own Multiple Domain Names?

[News]

Sometimes the best brand strategy a business can do for its brand is diversify by registering and using more than one domain name. Many big name brands already are using multiple domain names. Dell.com added CloudComputing.com, while NFL.com united with NBC.com at TogetherWeMakeFootball.com, to tell their stories while continuing to build their businesses. Other well-known brands use additional domain names to focus on specific products and services. The rationale is simple: more domain names create more opportunities to market the business brand, promote more products and services, and drive more traffic to the website. An additional bonus of registering more than one domain is that businesses can cover their potential customer base by adding alternative, commonly used names and nicknames to reach their target audience...

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[TweNtion]

I'm agree with what you said in this post, everyone should choose more one brand name for better business..

 

[WatchDogue]

That was an excellent post and, the many links throughout the article were informative and useful.

 

[Abdillahi Abdillahi]

Great article. I.can see the benefits but I still think one name with many languages ia better.

 

[John Abay]

yes this is effective for business if we can manage both domain with correct way.

 

[jedaprin]

Great article

 

[Pliq]

A great post by Tracy.

I would add that domain bloggers should be doing this kind of postings every once in a while where they educate businesses (small/large) about the importance and value of domain names.

This would not only increase awareness about domain names but would also result in confident domain selling/acquisition dealings for both; buyers and sellers.

 

[pablohc86]

Interesting articles but it seem more oriented for domainers. Something made in order to increase the needs of domains from endusers.

Why not use subdomains instead? it is cheaper..
why not have only 1 domain and put money on SEO instead of buying other names that should fit other products?