discuss Short-Word + "STER" Brandable Discussion and Showcase

[Eric Lyon]

I evaluated a nice sounding brandable domain asset today and didn't see a specific topic of discussion or showcase for it, so I decided to start one.

Asset Type:
8-Letter-Brandable

Note: That's not good news for a type-in, however, nobody has really branded for the word yet online, so there is potential to be on page 1 and position 1 for it.

4-Letters + Ster .com sales data:
chemster.com 171 USD 2019-04-07 GoDaddy
runister.com 140 USD 2019-03-25 DropCatch
lookster.com 3,530 USD 2019-03-22 Sedo
snapster.com 3,383 USD 2019-03-11 GoDaddy
kiester.com 510 USD 2019-03-07 NameJet
tippster.com 328 USD 2019-02-24 GoDaddy
growster.com 325 USD 2018-12-30 DropCatch
frikster.com 261 USD 2018-12-30 GoDaddy
highster.com 325 USD 2018-10-04 GoDaddy
spotster.com 691 USD 2018-09-26 GoDaddy
pongster.com 215 USD 2018-08-27 GoDaddy
frogster.com 1,136 USD 2018-08-24 GoDaddy
hukkster.com 700 USD 2018-05-28 GoDaddy
dealster.com 4,550 USD 2018-02-15 GoDaddy

Note: That's some good news. There is a steady flow of consistent sales data for the 4-letters + Ster combination. It's a trending branding formula. The downside is that the majority are 3-figure sales. It gives us an idea though.

Opinion:
I think your asset has some good brand potential for the right end-user.

The hard part is identifying the potential end-user, gathering more research on their specific niche, formulating a presentation, negotiating, and closing.

Your asset does have some reseller liquidity, but you will have to still do a lot of leg-work to find the right buyer and apply the hard parts I also mentioned above, which in most cases, investors fail at.

Full Evaluation - VIP/Gold Only

Do you own any short-word + "STER" brandable domain assets?​

 

[Joe N]

It might not be a word but as a suffix, it still means something.

@Recons.Com is just saying there's no point in comparing the two. You're making the comparison because they are one letter apart, but the meaning and use is so different that it doesn't make sense to discuss whether one is better.

It's like comparing crop/crap, trip/trap, fort/fart, etc.

If we really want to compare -ster against other options, it should be against other popular suffixes like -ly, -sy, -ify, etc.

 

[Keith DeBoer]

A few companies are using this strategy for their brand and exact match webpage:

Placester.com
Influenster.com
Wipster.com
Playster.com
Checkster.com
Zibster.com
Powster.com

Another option is to drop the E like the companies at Pixlr.com and Droplr.com

Some past sales in this regard include:

Domain Price Date Venue
hipstr.com 300 USD 8/17/2008 Sedo
broadcastr.com 3,750 USD 1/14/2011 Sedo
boastr.com 1,000 USD 1/17/2011 Sedo
plastr.com 1,490 USD 2/12/2011 Sedo
bestr.com 2,388 USD 5/9/2012 Afternic
mastr.com 13,500 USD 11/13/2013 Sedo
castr.com 3,999 USD 5/28/2014 Sedo
vestr.com 5,400 USD 2/23/2016 Uniregistry
gigstr.com 2,000 USD 11/4/2016 Sedo
broadcastr.com 4,999 USD 2/14/2017 Sedo
bizlistr.com 115 USD 8/2/2017 GoDaddy
rustr.com 117 USD 12/6/2017 GoDaddy
bidstr.com 100 USD 2/18/2018 GoDaddy
forecastr.com 4,350 USD 8/5/2018 Garage.ist

 

[DigiNames]

I recall that Jobster.com sold for $200K in October.

My best one is Rentster(.)com.

 

[Eric Lyon]

I have CBDshopster,com
Does that count?

Its a ster.

 

[Recons.Com]

I have dialster and maybe something else ).

There are seriously good ones like speedster, namester, bookster, topster, funster, techster etc. that I wouldn't mind owning and would launch a serious project without hesitation.

 

[Recons.Com]

I swear sometimes I really HATE Namepros! lol

new regs.

Madester.com
Icoster.com
Alicester.com (a play on Alistair. British male name)

sigh********

You can't go overly creative. -ster suffix is good in combo with a popular noun.

"a suffix used in forming nouns, often derogatory, referring especially to occupation, habit, orassociation: gamester; songster; trickster."

Using with past tense verb, an acronym, a name is a stretch.

 

[Eric Lyon]

It's funny... This all started out as an interesting evaluation, which spawned a discussion, and wouldn't you know it, I just couldn't stop myself from registering one.

As some already know, the majority of good 3 and 4 letter dictionary words in this combination are already gone.

I actually found a 3-letter dictionary word available and almost passed on it due to the negative connotation, which most brands avoid, but can sometimes manipulate into a positive.

New Reg: Lagster.com

Defining Lag:

1 : one that lags or is last
2a : the act or the condition of lagging
b : comparative slowness or retardation
c(1) : an amount of lagging or the time during which lagging continues
(2) : a space of time especially between related events or phenomena : interval
3 : the action of lagging for opening shot (as in marbles or billiards)
4 golf : a usually long putt struck with the aim of having the ball stop near the hole

Source

See what I mean about negative connotation? That might be hard to spin, but I couldn't stop myself from getting it due to the amount of 3-letter-dictionary-word + Ster gone.

Might have been a bad investment, but then, I haven't really researched it yet. I'll check for acronyms of lag and a few other things later, probably, to get a better idea of scope and direction.

 

[Jay Ha]

Not in the mood for handregging nowadays but the -ster suffix is really nice. A domaining article that talks about brands that end with -ster: click here
Some available -sters:
Axister.com
Disguster.com
Supester.com
Vacaster.com
Hypnoster.com
Fruister.com
Secuster.com
Tidester.com

Disclaimer: showing some available names doesn't necessarily mean that I encourage regging any of them.

 

[DonDraper]

i got Viaster.com

 

[Eric Lyon]

I may have one or two, the suffix is good as it’s more or less a extension to any word that is a pure substantivisation. It does not alter the core meaning of the base word.

On the other hand, ”ster” in startup and business name usage pretty much originates from the days of napster which died along with with filesharing. It’s dated and forever tied to a defunct business.

Good terms with a good suffix are always a good investment though.

I agree, except the part about it being tied to a defunct business. With all the successful sters out there today it blurs that part of history.

Most brands are easily forgoten, which is why companies dump millions into brand exposure campaigns.

I think the good outweighs the bad in this combination and that the steady interest in data supports a long life for it. At least with the data we have up until today.

The future is all speculation based on our combined findings.

 

[Corey]

4-letters + Ster combination

Weedster.com.au

Cheers
Corey

 

[Eric Lyon]

Ok @Recons.Com - I decided to go in the following creative direction:

Lag is also a play on Lager (The cold beer beverage). So I went the Lagster = A Lager Drinker direction.

While this may not appeal to the ideal end-user, it keeps me and my -Ster asset safe with a unique TM and development direction in a niche market that has no similar branding, avoiding confusion, and becoming the first (dated).

I like creative spins.

Has anyone else put a creative spin on their own -Ster assets like that for fun, added protection, or increased interest?

 

[HotKey]

TBH I think we're not seeing anything special built on a "ster" branded ending is because it sounds just plain juvenile or gimmicky. Something akin to a nickname for a kid or a high-school pal. Perhaps blog-worthy. The only thing coming to mind that would really work (although not limited to) is "hipster", but even that one in the .com isn't developed or resolves.

Not saying it can't work, but to work it really has to, work. The "ster" should flow smoothly. Out of the list, chemster and dealster seem ok. Seems those past sales were snatched mostly on speculation (nothing wrong with that), but seeing higher than $xxx on a "ster" ending sale would be surprising. It would have to be a stellar combination, like "hipster". There's a reason to make page 1, its because only a few might really work. Of course, with the right content and product, even terrible names can be successful.

Out of the list, three are developed, out of the three, one looks legit.The rest either don't resolve, or go to landers.

Ecigster.com

Actually not bad my faith is restored

 

[Eric Lyon]

TBH I think we're not seeing anything special built on a "ster" branded ending is because it sounds just plain juvenile or gimmicky. Something akin to a nickname for a kid or a high-school pal. Perhaps blog-worthy. The only thing coming to mind that would really work (although not limited to) is "hipster", but even that one in the .com isn't developed or resolves.

Not saying it can't work, but to work it really has to, work. The "ster" should flow smoothly. Out of the list, chemster and dealster seem ok. Seems those past sales were snatched mostly on speculation (nothing wrong with that), but seeing higher than $xxx on a "ster" ending sale would be surprising. It would have to be a stellar combination, like "hipster". There's a reason to make page 1, its because only a few might really work. Of course, with the right content and product, even terrible names can be successful.

Out of the list, three are developed, out of the three, one looks legit.The rest either don't resolve, or go to landers.


Actually not bad my faith is restored

Exactly!

To add to this topic, in general:
Most the good combinations were taken years ago that mean something today. There was an influx of Ster registrations when Dotster launched, but then, there is usually a spike in interest every time a big marketing capital brand gives exposure to the "Ster" usage. Every few years maybe, sometimes a decade.

The trick now is to figure out which market is going to shift, be absorbed, replaced, or expanded on. Using that, we might find some reg fee assets that have long-hold potential, for future markets.

But then, that's what domain asset investing is all about. Bullseye Speculations! Not random grabs!

 

[DigiNames]

Not in the mood for handregging nowadays but the -ster suffix is really nice. A domaining article that talks about brands that end with -ster: click here
Some available -sters:
Axister.com
Disguster.com
Supester.com
Vacaster.com
Hypnoster.com
Fruister.com
Secuster.com
Tidester.com

Disclaimer: showing some available names doesn't necessarily mean that I encourage regging any of them.

I registered Disguster.com, thanks!

 

[PeakDots]

I have Hodlster in com

Not many sales reported for hodl names but hodler (com) Did sell for a nice price.

Google search shows quiet a few sites that the word "hodl" consist in their names.

Btw hodl/star dot com is a developed site

 

[Recons.Com]

Thanks for the idea.

This was my preliminary target market elimination round for the Ster asset.

LAG - Acronym Top Picks:

Latest and Greatest
Latin America Groups
Live Action Gaming
Law Advisory Groups

----

Cohesiveness:

Latest and Greatest - Doesn't really flow with how the Ster is trying to identify the acronym. Guess this ones eliminated.

----

Latin America Groups & Law Advisory Groups - The Ster identifies the LAG acronyms as groupies/members of a group/groupsters? (Is that taken?) lol - In the context of being a member of a LAG, it would work in defining a LAG member as a Lagster.

----

Live Action Gaming - This one too, but not sure I want to go this direction. A gamer could definitely be a gamester, therefor a LAG (Live Action Gamer) can certainly also be a Lagster. This one may or may not be eliminated.

----

Note: I think I'm digging the two group acronyms the most so far.

Back to more research on those.

Added note: Heck, I suppose I could just create my own group related acronym and spin the creativity.

I like the live action gaming meaning.

The "go from lag to speed" angle can work with "live action gaming" angle. Or just could add fun aspect to the brand that is based on "live action gaming" but the acronym adds up to "LAG".

But, I still think the most coherent way to build a brand story is going for providing speeding up/faster services for those who normally lag (lagster). Just like the books for learning stuff are called "guides for dummies" or investment portal is on "fool.com".

 

[WhoaDomain.com]

Ecigster.com

 

[WhoaDomain.com]

TBH I think we're not seeing anything special built on a "ster" branded ending is because it sounds just plain juvenile or gimmicky. Something akin to a nickname for a kid or a high-school pal. Perhaps blog-worthy. The only thing coming to mind that would really work (although not limited to) is "hipster", but even that one in the .com isn't developed or resolves.

Not saying it can't work, but to work it really has to, work. The "ster" should flow smoothly. Out of the list, chemster and dealster seem ok. Seems those past sales were snatched mostly on speculation (nothing wrong with that), but seeing higher than $xxx on a "ster" ending sale would be surprising. It would have to be a stellar combination, like "hipster". There's a reason to make page 1, its because only a few might really work. Of course, with the right content and product, even terrible names can be successful.

Out of the list, three are developed, out of the three, one looks legit.The rest either don't resolve, or go to landers.


Actually not bad my faith is restored

"Actually not bad my faith is restored"

Buddha Bless you! May you come back in the next life as John Holmes! lol hehehe

 

[hawkeye]

I have CBDshopster,com
Does that count?

 

[Recons.Com]

Well, maybe there is a way to put a spin.

https://www.gamespot.com/lagsters/

Seems, plural is being used as a ... racing game. You buy upgrades to compete. So "lagster/com" could be for those who are slow (a lagster) who wants to become a speedster ))

 

[Zilla]

I think not really always noun+ster, example, the coolest ster name/site: coolster.com ....

btw, I checked some >4L words, like RhinoSter(listed at BRoot)...also, socialster is even longer which gone at 2004, and of course cloudster gone at 2000...

I have one name on my mind now...hesitate to reg it ..

 

[Recons.Com]

I am not too keen on -ster. However, I think strong short keywords like shop, book etc are the way to go.

On the other hand, I think -star is way better than -ster both in meaning and in brandability.

I have zero -star or -ster names.

I wouldn't compare star and ster. +star makes it word+word, -ster just creates new word.

 

[Eric Lyon]

Does a 2 or 3 letter acronym + ster count?

Cheers
Corey

Depends on the combination. Though, ster generally works best for a pronounceable that makes some sense, so that may limit most acronym combinations.