An Hui Hua Mi Xin Xi Ke Ji You Xian Gong Si (安徽华米信息科技有限公司) was formed in 2013 between Xiaomi and an electronic company. Like many Internet startups in China, the company banked on new technologies and quickly made its presence felt in the wearable market.
The company’s marketing material suggests the name is going even shorter: Hua Mi (华米). This is in line with the popular naming convention of double-pin names in China.
The company’s corporate site used to be Huami-inc.com, but they managed to acquire Huami.com some time ago and Huami.com is the company’s new corporate site. (Huami-inc.com is now a job openings site for the company.) Look at how the company name has evolved.
An Hui Hua Mi Xin Xi Ke Ji You Xian Gong Si => Hua Mi Ke Ji => Hua Mi => HM?
Now that they own Huami.com, will they continue and acquire the ultimate prize of HM.com? I won’t be surprised if it happens, because Chinese companies are willing to spend a fortune for a nice 门面 (literally meaning door and face). They see domain name as the door to their corporate world.
Source
Well,here is a case where a company started with a long name and a hyphenated domain name and then, having attained a certain level and made their way through, ultimately moved to an exact match term.
That I think is necessary in any online business.
How far do you agree?
The company’s marketing material suggests the name is going even shorter: Hua Mi (华米). This is in line with the popular naming convention of double-pin names in China.
The company’s corporate site used to be Huami-inc.com, but they managed to acquire Huami.com some time ago and Huami.com is the company’s new corporate site. (Huami-inc.com is now a job openings site for the company.) Look at how the company name has evolved.
An Hui Hua Mi Xin Xi Ke Ji You Xian Gong Si => Hua Mi Ke Ji => Hua Mi => HM?
Now that they own Huami.com, will they continue and acquire the ultimate prize of HM.com? I won’t be surprised if it happens, because Chinese companies are willing to spend a fortune for a nice 门面 (literally meaning door and face). They see domain name as the door to their corporate world.
Source
Well,here is a case where a company started with a long name and a hyphenated domain name and then, having attained a certain level and made their way through, ultimately moved to an exact match term.
That I think is necessary in any online business.
How far do you agree?
