SEO: Ranking your keyphrase domain?

[corgi]

Assuming your keyphrase you're SEO-ing for is also your exact domain name. Your keyphrase is also on the browser titles, urls, content, and meta.


BUT, you do very little, if any, link building...can you rank in search engines for your keyphrase/domain (in at least page 3)?



Because I checked today for my new site I just did, it's now appearing on Google, so it's been updated. But when I search for my "key phrase" on Google, I'm already on Page 15 and have yet to see my key phrase appear...?

 

[dmi]

Yes, IF the competition is low.

 

[corgi]

Yes, IF the competition is low.

What's considered low?


Because my keyphrase domain is a two-word.com, that 'two word' gets searched 6,600 times a month on Google.


send me a message, so I can tell you the domain.

 

[mhdoc]

Age is also a factor. The longer your site is published the better.

 

[Mark]

I'm no expert by any means ... And I am usually lost when it comes to SEO. I'd say much of what you're asking though depends on many factors you are not providing.

Term popularity mainly :

How often is the term/phrase searched for ? (Most are using the adwords tool https://adwords.google.com/select/KeywordTool to check Search volumes now)

How much competition shows up in total when making a query using the phrase (With quotes and without). http://www.google.com/search?q=exact+phrase -or- http://www.google.com/search?q="exact+phrase"

********************

Edit - I see you've added some info.


Short answer from me would probably be Yes - I've got one right now where the domain is only 8 months old and has never had a real "site" on it as of yet. A little meta info , a title , And one anchor link to itself on the index is all there is in fact .... I'm still working on the content offline. I noticed it was getting several hundred uniques per month "as is" recently and it's on the first page of Google for the exact phrase (with and without quotes) already.
Search Volume is only 3000-4000 per month. But the competition isn't real high :

Results 1 - 10 of about 562,000 for ____ _____
Results 1 - 10 of about 20,700 for "____ _____"

Though most of that competition is Government based sites.

 

[corgi]

My keyphrase two-word.com domain name
Gets 6,600 searches a month on Google.

My "key phrase" in quotations marks gets 91,400 Google results

My Key Phrase w/o quotations marks gets 23,500,000 Google results.

 

[enlytend]

Assuming your keyphrase you're SEO-ing for is also your exact domain name. Your keyphrase is also on the browser titles, urls, content, and meta.

BUT, you do very little, if any, link building...can you rank in search engines for your keyphrase/domain (in at least page 3)?

Generally, Yes, as long as:

1) You don't have a HUGE amount of competition for the phrase
2) You don't have a lot of really GOOD competition
3) You don't do something really amateur like stuff your pages with the keyphrase to the point where you get yourself a penalty!

Have a site right now where I've been sitting at #1 (with Google sitelinks - those little links to interior pages listed under the main result) AND #2 out of around 2.7 million just building relevant content around the (rather lucrative) domain keyphrase. Site's around a year old, has all of about 25 inbound links.

My "key phrase" in quotations marks gets 91,400 Google results

My Key Phrase w/o quotations marks gets 23,500,000 Google results.

That sounds like way too much competition for a quick 'n' dirty approach like this to accomplish much, unless the other pages are really trash.

 

[shockie]

how many exact searches per month?

 

[Keral_Patel]

My keyphrase two-word.com domain name
Gets 6,600 searches a month on Google.

My "key phrase" in quotations marks gets 91,400 Google results

My Key Phrase w/o quotations marks gets 23,500,000 Google results.

23,500,000 is quite a good competition you have out there.

Doing just the basics will not get you anywhere. Yet I could be wrong as it depends on the keyword itself.

If that keyword is already being targeted by others [Remember all competition you have doesn't means that all of them are going for this keyword] then you will have to come up with good plan.

As usual nothing much new in this scenario. You will have to start with basics. Then tune up and tweak the settings. Get more and more backlinks. Maybe target more and more relevant long tail keywords. Internal links structure, fancy URL's with keywords used in it. Good titles, Great meta descriptions, Nice onpage content. etc. etc. In end you might end up on top.

 

[corgi]

I rank first for my keyphrase/domain using "quotations" around the two-word phrase.

but i stopped searching for my keyphrase w/o quotes after I was on page 20 and didn't see my name yet.

 

[Keral_Patel]

Yes most of people don't even put quotes when they are searching.

So you should try to rank for your keywords without quotes.

Your competition is 23,500,000

 

[corgi]

So are you saying it's not very realistic to attempt to rank for a keyphrase that pulls up 23,500,000...

I should just build a longer tail phrase site?

 

[Keral_Patel]

Hmm this is where the owner's decision comes in. If you think you have the power and resources to conquer them all then yes go for it as the prize is big enough if you win.

If you feel you are not going to achieve it then settle for a low volume keyword.

This is where most people make mistake as they choose a keyword too big and then whatever they do they are on 50th page and never get traffic. So its better to be on 1st page for a low volume keyword rather then being on 50th page for a high volume keyword.

But it is still better to be on 1st page first 5 positions for a high volume keyword if you can achieve it.

The decision is yours

 

[enlytend]

Gets 6,600 searches a month on Google.

Nick mentioned quotes vs no quotes for assessing Google results, using the correct option is important with the keyword tool too.

There's a little dropdown on the top right of the keyword tool which has match types - broad is the default, there's also "phrase" and "exact". For this type of analysis, you should look at exact and phrase, not broad ... and there will usually be a BIG discrepancy between broad and exact.

Exact match gives you the search numbers for the exact phrase - same word order, no additional words. Phrase match includes additional words before and after the phrase - it tells you a little more about HOW people search.

Broad match is an all-inclusive, inexact number. In this case (I had a little offline discussion with the OP) 6000 is the broad match number. I'll let Google explain it:

If your ad group contained the broad-matched keyword tennis shoes, your ad might be eligible to appear when a user's search query contained tennis and shoes, in any order, and possibly along with other terms. Your ads could also show for singular/plural forms, synonyms, and other relevant variations. For example, you ad might show on tennis shoe or tennis sneakers.

(full article - https://adwords.google.com.au/support/bin/answer.py?answer=6324&ctx=tltp)

So why is it the default? Because the Adwords keyword tool is intended for Adwords advertisers and broad match will result in the greatest number of ad impressions for an advertiser.

So its better to be on 1st page for a low volume keyword rather then being on 50th page for a high volume keyword.

Or better yet, be on the first page for a LOT of low volume keywords .

 

[Keral_Patel]

Or better yet, be on the first page for a LOT of low volume keywords .

YAY Yes

Work is there in at both ends Hard work

 

[corgi]

YAY Yes

Work is there in at both ends Hard work

How low of keywords/phrases are we talking here?

Like, for example, 'San Diego Dog Walker'...
sandiegodogwalker.com?

which gets only 260 searches/month in broad

 

[Keral_Patel]

You have to decide how much traffic you want Forget about the search volume.

If you think you want 6,600 then you have to go for the main keyword. [But you have to ask yourself that do you have energy to go after it]

If you think you want 6,600 and don't want to go after the main keyword. [Then you can settle for 100 keywords which are around 50 to 100 each in volume]

If you think you don't have that much energy then best bet is to go for 50 to 100 volume keywords and keep targeting new keywords when you again get more energy to go after it.

Now how to target those multiple long tail keywords and all is a whole different story. But you can search this section for more tips on it.

 

[onlinedownloads]

First, you need to make sure that there is less competition.

You may ask me what does LESS means? I cannot define that exactly.

Concentrate on long tail keyword phrase.