Low Search Competition?

[corgi]

Hi,


If you plan on buying a long tail keyphrase domain and building it out into a site...


What's considered a low search engine results number, where one could relatively easily rank in the top 3 results for?


For example, the term, "cute yellow dogs", w/o the quotes, in Google has 318,000 results.

If you own cuteyellowdogs.com, and your internal site is optimized for your keyphrase...can one relatively easily rank in the top 3? Or is that search results number way too large to compete?

 

[Damion]

It depends, even though numbers could be quite low, there could still be fierce competition and nearly impossible for you to get up there in the top spots.

And by competition i mean other well optimized pages or domains with a large amount of quality backlinks.

Instead of a regular search without quotes perform this search: intitle:"cute yellow dogs"

This will give you a view of how many pages have their page titles optimized for the query in question. In this case zero in that order. And therefor provides you a bit more insight in the competition.

Then when you do a regular search you can dig deeper and check how many backlinks each of the top ten results has, check the quality of the backlinks and the overall combination can give you a good idea what you're up against.

 

[mhdoc]

I sometimes do a search for the term and actually visit the first page sites. I ask myself if I think I can beat them in terms of content etc. I also look at toolbar pagerank to get a quick feel for how strong they are.

 

[corgi]

Well, "cute yellow dogs" only have 4 search results.

So does that mean it's easy to rank for this specific phrase, or should i just look at how many results appear w/o the quotes?

 

[Keral_Patel]

Friend you have to understand that if you rank for with quotes you will only come up when someone searches with quotes.

Now do you think they will search with quotes?

If Yes and you want to be there with quotes on #1 then you can go for it.

But if you think people will not search with quotes then you have to be there without quotes.

 

[Damion]

Well, "cute yellow dogs" only have 4 search results.

So does that mean it's easy to rank for this specific phrase, or should i just look at how many results appear w/o the quotes?

Yeah, it's pretty easy to rank for a nonsensical phrase such as cute yellow dogs because the search results when you do an intitle search as i showed you how tells you there isn't one site out there that willfully tries to rank for that word combination.

When you check the amount of backlinks each result has in the top ten they all have a weak backlink profile, so probably with little optimization for the term cute yellow dogs you would have no problem obtaining a top search result.

 

[sheik222]

Try to type allinanchor:keyword in Google without any quotes. The results that come up will give you websites that have backlinks with the keyword in them.

And then check the backlinks at the first couple of websites. Basically, if you can get more backlinks with the keyword in the anchor text than them, you probably have a chance.
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[angilina]

Hi,


If you plan on buying a long tail keyphrase domain and building it out into a site...


What's considered a low search engine results number, where one could relatively easily rank in the top 3 results for?


For example, the term, "cute yellow dogs", w/o the quotes, in Google has 318,000 results.

If you own cuteyellowdogs.com, and your internal site is optimized for your keyphrase...can one relatively easily rank in the top 3? Or is that search results number way too large to compete?

I actually do not check the search volume in the search result page. You can simply check the top ranking sites to see how easy they are to beat. For example, if the top ranking site for a KW is wikipedia and the search volume is low, you will still have to work hard to get to the top.

 

[thebutler]

True long tail numbers

You might find lots of results for certain terms BUT they are not really well searched.

Make sense?

Think about this. In soccer (football) today Stuttgart tied Rangers 1-1. Ok you'll find plenty of results for that term. But is it well searched? Why rank for something thats popular BUT not well searched???

Use the Google adwords tool to do proper long tail keyword research.

 

[MarketingTide]

thebutler -
You're 100% right. It's important to compare BOTH the number of search results (using the regular term, quotes, allintitle etc.) and also the number of searches that are being done.

There are paid search tools, but the one I use is Google's free keyword research tool: https://adwords.google.com/select/KeywordToolExternal

So find search terms using that tool, then compare them with the number of results when you type the phrase in Google. When there's a lot of searches and not a lot of search results..you have your keyword, make sense?

 

[Sandtree]

"cute yellow dogs" only have 4 search results.
The results that come up will give you websites that have backlinks with the keyword in them.