It, like most others, hasn't been actively enforced to-date (Although a few exceptions exist).
However, still dangerous ground to try to setup a developed site due to the sunk costs should a legal battle erupt.
-Allan
Apple & google are more relaxed than perplexed when it comes to IP. As long you support their cause and rip no profit from them,you're considered ally.
iPodNano.com & Adsense.com(this is different case) weren't owned by Apple & Google.
Even i have one ipod related name. hopefully i might sell or develop.