That gives us something to work with in the break down. Thanks
I'm going to do two separate evaluations and then combine the values to give us a better overall idea on your developed assets current market value.
The 3 Evaluation phases are:
Why are you separating the domain and website like that?
- Evaluation 1: Domain Only
- Evaluation 2: Website Only
- Evaluation Total: Domain + Website value combined
While, in an ideal world, the buyer will use your established asset, update all the code, add new features, beef up security, etc. Unfortunately, it rarely happens that way with the ideal end-user. Other resellers and hobbyists, sure, but then you may be looking at smaller budgets.
It's common for many buyers to strip everything down and rebuild from scratch, while making sure to duplicate your link structure, so they don't lose any valuable backlinks and traffic you may have had on those specific pages.
In short, separating the two allows you the versatility of being able to quickly counter with your reassessed asset value if they ask how much for the domain without the website. It could be beneficial to disclose both price-lines in the presentation as well, giving them options.
Don't drop too low though, because even without the site they can rebuild to benefit on your traffic and backlinks.
Ok, let's dive in and see what we are working with (Rolls up his sleeves).
Evaluation 1: Domain Only
Long-Tail (3-Words or more) / Niche-Product
Defining Real Estate:
real estate noun
Definition of real estate
property in buildings and land
2 : space
her desktop real estate
the limited real estate
on hard drives— Leonard Wiener
clip art noun
Definition of clip art
ready-made usually copyright-free illustrations sold in books, as part of a software package, or through a website from which they may be cut and pasted or inserted as artwork
This is a very niche targeted long-tail asset. It does not have much in the way of versatility. It's dependent on the exact market it was niche-targeted for. This limits the pool of potential end-users.
There is no sales data for Real Estate Clip art in any extension.
Real Estate + Word .com sales data:
205 USD 2019-03-29 GoDaddy
252 USD 2019-01-13 GoDaddy
7,699 USD 2018-11-16 GoDaddy
155 USD 2018-11-13 GoDaddy
1,641 USD 2018-11-01 BuyDomains
592 USD 2018-10-30 GoDaddy
154 USD 2018-10-30 GoDaddy
1,260 USD 2018-10-10 NameJet
363 USD 2018-09-10 NameJet
540 USD 2018-08-25 GoDaddy
198 USD 2018-08-07 Flippa
260 USD 2018-06-11 GoDaddy
261 USD 2018-05-19 GoDaddy
122 USD 2018-05-07 NameJet
800 USD 2018-04-23 Sedo
135 USD 2018-04-14 NameJet
20,200 USD 2018-03-19 NameJet
168 USD 2018-02-06 GoDaddy
815 USD 2018-01-10 NameJet
202 USD 2018-01-09 GoDaddy
177 USD 2018-01-09 NameJet
There is a steady flow of Real Estate + Word sales data to look at. That's good news. Even though the majority are low 3-figure sales, it gives you a little reseller market liquidity to fall back on to soak up some of your initial investment, but not much.
Word + Clipart .com sales data:
620 USD 2017-12-23 GoDaddy
132 USD 2015-08-25 GoDaddy
104 USD 2015-07-22 NameJet
340 USD 2014-05-30 SnapNames
675 USD 2011-01-08 Sedo
2,777 USD 2006-09-12 SnapNames
105 USD 2005-09-21 SnapNames
This is bad news. It's a dead market. Clipart is not a popular reseller commodity. While this may hurt reseller liquidity, it has no baring on hobbyist or end-user values.
20 Years Old - (Reg. Yr.: 1999)
I'm noting the age on this asset since we are also evaluating the website on it. Many consumers in the market for a "Business in a Box" asset like yours also pay attention to the assets age. 20 years old is a great compliment and stimulation to the buyers psyche.
Thoughts on Domain Only:
- Reseller = $150 to $650
- Hobbyist = $675 to $1.2k
- End user = $1.3 to $4k+ (With the right presentation you could exceed this.)
Evaluation 2: Website Only
Free Clipart targeted at the real estate sector.
Free Clipart - No revenue
PPC (Pay Per Click) - Average $1.62 per mo. x 12 months = $19.44
I like to calculate the monthly revenue average by 12 to 18 months, like brick-n-mortar businesses do when negotiating.
The screenshot only shows page-views (255), we'll make a guess that 175 are unique IP visits, since we can't see that data. (Unique IPs are more important than page views to developed asset buyers).
Now we have to determine what a Unique visitor is worth in the cyber world:
The chart below illustrates the value of a unique for several different types of web properties. Not surprisingly, Google's uniques (search) are the most valuable: $18 of revenue per monthly unique per year. Facebook's uniques (social networking), meanwhile, are worth a paltry $3.50.
Ok, so now lets take that 175 unique IP visitors and since you're dealing with a lower price line digital downloadable product, we'll say your leads are worth $0.50 each. So, that's 175 x $0.50 = $87.50 per month in real estate clipart leads x 12 = $1,050.00 for 1 year of the leads average.
Unfortunately, the code is outdated and there are no extra features, so we can't apply much value here. We'll say $50 to soak up some past labor.
The age of this developed asset adds an additional $100.00 in liquidity
Show attachment 117785
6,895 isn't too bad. Most of them are on other mini sites or blogs, so they don't help that much. You really can't put value on a backlink unless it comes from an authoritative and dominant source in the index. If we toss out a penny per backlink, we might come close accuracy without having to spend hours digging through all the backlinks to value each one individually.
So, $0.01 x 6,895 = $68.95 in backlink value (Without analyzing them all).
Thoughts on Website Only:
The hard part is identifying the potential end-user, gathering more research on their specific niche, formulating a presentation, negotiating, and closing.
Your asset does have some reseller liquidity, but you will have to still do a lot of leg-work to find the right buyer and apply the hard parts I also mentioned above, which in most cases, investors fail at.
Evaluation Total (Domain + Website) - (Apr. 2019 market):
Here's how I like to break it down:
- Reseller = $650 to $1.5k
- Hobbyist = $1.6k to $3.5k
- End user = $3.6 to $7k+ (With the right presentation you could exceed this.)
- Reseller: This is a domain investor with no intention of developing. They generally park or use a landing page of their own to resell a blank canvased domain for a profit, either to other resellers, hobbyists, or end-users. These investors hand register, pay wholesale, or aftermarket pricing to lower the risk and increase profit potential. (Smallest budget)
- Hobbyist: This is a domain investor with intent to develop an asset themselves to increase value and provide a means for a domain to pay it's own renewals each year, eliminating renewal overhead expenses. This type of investor tests different markets with developments until they find a sweet spot, in which they expand development, optimize monetization efforts in a few different verticals, resell domains or domains + websites with verifiable traffic/revenue/etc., monitors the aftermarket, and pushes forward into entrepreneurship. (Mid-Budget)
- End-user: Contrary to popular belief, this is also a domain investor (They can be independents, partners, entrepreneurs, small businesses, large corporations, non-profits, or even government agencies). They invest in a domain name asset to develop for the purpose of generating revenue or delivering an important message to an online audience/customer base. Every hour and penny they put into that domain names development is still an investment into their digital asset (property), increasing the value, and potential. Most end-users have no intention of reselling a domain asset, however, it does still happen as part of company takeovers and acquisitions. (Biggest Budget)
I hope that helps give a better idea on how I personally evaluate domain assets.
If you like my evaluation, let me know by commenting below or using the like/thanks feature. This helps encourage me to do more appraisals in the future when I have the time.
Thanks and good luck with your investments.
(DISCLAIMER: For those reading this evaluation, please keep in mind that it's only for this domain name and not any variants or different combinations. It is not advised to register a bunch of variant domains based on a single domain evaluation. Each variant change may or may not decrease or eliminate value.
Value can never be determined from a single point of research or variable. It's also important to understand the potential use of a domain asset in terms of monetization and revenue structure. This gives an inside look at what such an asset may be worth in a particular niche industry.
These are quick evaluations based on my personal experience/knowledge in multiple direct and related online industries dating back to 2005, offline industries since 1996 +15 to 30 minutes of current market research for the specific domain being evaluated. It should be noted that the most accurate evaluation can sometimes take several hours or even days of research, data compiling, comparisons, etc.
The views expressed in this evaluation are of my own, not those of namePros™.
This evaluation is not certified, nor does it constitute or reflect what a fully termed evaluation may reveal.
DO NOT use this evaluation alone as a reason to register or acquire a domain asset. Do your own due diligence and research before ever investing into anything in life.
Legal Notice: If you are dealing with a Brand asset of companies that may have been established prior to asset acquisition, you may want to consult with an IP/TM attorney in the country you reside. Most have 1 free consultation. Just to be sure, if you haven't yet.
Remember, at the end of the day, a domain name is truly only worth what a buyer and seller agree on.)