Sedo is for sale! For real...

[News]

The Management Board of IONOS Group SE has decided to put Sedo GmbH, and thus the “AdTech” segment, up for sale and to focus entirely on the core business areas of “Web Presence & Productivity” and “Cloud Solutions.”

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[Hypersot]

From the report:
"The AdTech business unit, which is not part of IONOS's core business, has increasingly developed from a secondary market for the use and trading of domains into a platform for traffic monetization."

Not surprised they sell to be honest.

 

[byte]

That's huge news!

 

[Marten]

I honestly didn’t realize that parking domains and monetizing traffic had become more important to Sedo than actually selling domains. That explains a lot. The website feels outdated — almost like something from the early 2000s — with plenty of broken elements, and overall I find it inefficient for selling my domains. Customer service is… well, what it is.

I’ve been considering removing all my domains from Sedo for quite a while, and this news pushes me even more in that direction. Even if the new owner(s) invest and reposition the business, it's going to take ages.

 

[URLgold]

I just recently saw this, and sort of backed into the sedo being for sale. I was thinking about their system such as it is, and thought who owns this mess, and after digging I found the story. I was a little surprised to see this thread, but of course, NP is the place for this.
I started see part of this with AI answers and search fighting, this sale of sedo is big, and even here all the things that might happen to the market, seems could be REALLY big. Just MVHO