NameSilo

Rick Schwartz sold SmartGlasses.com to Microsoft for $2.88 Million

Labeled as fun in The Break Room started by Fuadiansyah, Apr 1, 2017.

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  1. Fuadiansyah

    Fuadiansyah Established Member

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    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. harshgupta

    harshgupta Top Member VIP

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    WOW !! Today is 1st april though !!

    :-P

    or is this a legit sale
     
    Last edited: Apr 1, 2017
  3. Fuadiansyah

    Fuadiansyah Established Member

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    Maybe yes, maybe not LOL
    But the domain now redirected to microsoft site. So, I think it's legit...
     
  4. Magicpig2

    Magicpig2 Top Member VIP

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    That is a truly epic sale :wideyed: (Got me haha)
     
    Last edited: Apr 1, 2017
  5. Addison

    Addison Top Member VIP

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    April Fools!

    Rick is still the registrant of SmartGlasses.com

    He's smart enough to redirect it. :xf.laugh:
     
  6. Fuadiansyah

    Fuadiansyah Established Member

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    Tadaaaaaaa :xf.wink::xf.grin:
     
  7. tomcarl

    tomcarl Top Member VIP

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    Got me, lol
     
    Last edited: Apr 1, 2017
  8. zurc.net

    zurc.net Top Member VIP ★★★★★★★★★★

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  9. equity78

    equity78 Top Member TLDInvestors.com TheDomains Staff PRO VIP ★★★★★★★★★★

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    It's an interesting play because Microsoft can read Twitter, and as a public company has shareholders to answer to.
     
  10. 4pm

    4pm user VIP

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    @Bill Gates would you be interested in other 2 word brandables? long expiry, fast push, will cover paypal fees...
     
  11. Wass

    Wass Established Member

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    He's sly. it is just advertising for its domains...
     
    Last edited: Apr 1, 2017
  12. JoeE

    JoeE Top Member VIP

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    This is the smartest Guerilla marketing play I've ever seen in domaining.
    Rick is Smart. and it may just work out.
    He chose April Fools day to bring the attention of Microsoft and other players in the niche to his domain name. He went all in and redirected the domain to Microsoft's Oculus site.
    He announced it on Twitter and included a MASSIVE sale price tag, and including original price for IMPACT.
    If anyone questions him, he will say it was April's fool.
    But he will get massive reactions, and few will forget that he owns this domain including the big players.
    Microsoft management and board may have questions about this purchase and when they are told it was a prank, they may still contemplate the purchase because it is a great fit for their Oculus Product.
    Rick can't lose here. Exposure, potential sale, etc... This very smart
    This can only work well of course if you have an EXACT fit/Match domain name for a big product with big players.
     
  13. DOMAIN ILLUMINATI

    DOMAIN ILLUMINATI Owner of ▲ the most expensive domain of all time.

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    Last edited: Apr 1, 2017
  14. equity78

    equity78 Top Member TLDInvestors.com TheDomains Staff PRO VIP ★★★★★★★★★★

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    I think the key lies in he said "I would like to announce"
     
  15. equity78

    equity78 Top Member TLDInvestors.com TheDomains Staff PRO VIP ★★★★★★★★★★

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    He can lose, Microsoft may not be amused, they are a public company with shareholders. If they start getting phone calls to Investor relations why "their" money was spent on a domain name for $2.88 million ? they might might not be thrilled. It could be genius but it's not a no lose in my opinion.
     
  16. wwwweb

    wwwweb Top Member VIP ★★★★★★★★★★

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    I think dangerous move considering active trademarks by Microsoft
     
  17. JoeE

    JoeE Top Member VIP

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    I said HE can't lose! Let Microsoft deal with that if it happens, but he himself will bot lose sleep. And Microsoft can not sue him or even bring the subject up since it was posted on April's fools day (They'll look foolish). It's a day of joking around that he took advantage of to promote his domain. On the other hand, if Microsoft finds that the domain is a great fit and a potential traffic generator for their product they will act on it and purchase the domain, I'm not sure they will pay $2.88M for it, but the whole idea was for EXPOSURE and he will get it.
     
  18. JoeE

    JoeE Top Member VIP

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    Again why would it be dangerous? He did not abuse any of their trademarks or did I miss something here?
    And Microsoft can not do anything about a fake tweet on April's Fool Day. Imagine if they complained about the prank. they will be the butt of jokes for the next century. He knew what he was doing and did it perfectly.
     
  19. equity78

    equity78 Top Member TLDInvestors.com TheDomains Staff PRO VIP ★★★★★★★★★★

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    April First is not a free pass, people do need to know the difference between fraud and a prank. Rick did well to word his post. He said I would like to announce, I would love to announce Alphabet or Disney purchases ABC.media, that's different then saying you sold a name. He does lose if Microsoft has no desire to acquire the name because of the prank.
     
  20. deez007

    deez007 The More I Learn The Less I "Know" VIP

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    Yep, that was the first thing I thought of as well when I saw it - CLASSIC leverage of April fools... even if Microsft doesn't buy it.. still nice free marketing for the domain name itself...
     
    Last edited: Apr 1, 2017
  21. JoeE

    JoeE Top Member VIP

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    There will be no repercussions for an April's fool tweet. And there is no fraud in what he said.

    As a matter of fact they may appreciate this prank and for your information no serious company would refuse to buy a domain name because of a harmless prank. If they see a need for it they WILL buy it, if not then no loss to Rick.
     
  22. JoeE

    JoeE Top Member VIP

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    In theory, no one confirmed that it is not true. We feel/know it is an April's fool prank. but until confirmation, it can and should stay here. As a matter of fact it can stay here even after it is confirmed as a prank. This is a news forum, and lot of news outlets also engage in similar fun news on this day and they leave it up with a disclaimer after the April first day.
     
  23. equity78

    equity78 Top Member TLDInvestors.com TheDomains Staff PRO VIP ★★★★★★★★★★

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    I didn't say he committed fraud, I said he worded it right. I said April 1 is not a free pass. Pretty sure if Microsoft was interested they would have contacted Rick already.
     
  24. JoeE

    JoeE Top Member VIP

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    Keep in mind not every company is aware of every domain and whether they are for sale or not. Microsoft executives may have never thought of buying such name (you'd be surprised how many corporations miss out on great names), but this stunt may open their eyes to the future potentials and they may just bite.
     
  25. equity78

    equity78 Top Member TLDInvestors.com TheDomains Staff PRO VIP ★★★★★★★★★★

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    I hope Rick sells it it would be cool if this worked. Then next year 100 people will be doing it. hahaha.
     

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