Reply.com target GEO ads at lower price

[mindless]

Thought this was interesting, have not had the time to parse through the details but seems an interesting concept. Nice read on techcrunch.com

http://www.techcrunch.com/2008/12/03/replycom-launches-geo-targeted-ads-on-the-cheap/

The real focus seems to be on GEO a targeting, could be used to help monetize those Geo sites more effectively.

Sorry for lack of detail, real job keeping me hopping

 

[Mark]

Thanks for the info :tu:

 

[lenah]

Reply.com is a lead broker. I am very familiar with the company. Until they actually get some traction, it will be like their many of their other unsuccessful ventures. Reply's stength is in generating Real estate and auto leads. they might be able to expand into clicks in those verticals. Outside of those verticals, they haven't had much success.