This was an "off-topic" part of another thread. Decided to make it a thread of its own because I'm relatively new to this business and perhaps everything I've said has been tried before, but feedback from the pros here would be interesting....
On PPC
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Frankly I'm amazed PPC works at all, I never ever do anything but backspace a landing page or a page plastered with google ads (rather than a few well placed ads integrated into the site).
But then, I'm also amazed the large corporations aren't snapping up these domains like crazy. If you have a loans site generating $100+ a month just on PPC from type-ins, imagine how much that would generate for E-Loan or similar. Not only do they get the boost in targeted traffic, they aren't paying $1 per click and the traffic isn't going to their competition.
I invest in domains not because I hope to land one of the dozen or so sales a day from millions listed on the major broker sites, although that is always nice, but because I believe that sooner or later marketing professionals are going to wake up to this.
Maybe we should even get proactive on this, gather some stats and write an article for a professional marketing magazine. I've had magazine articles published in the past (mostly ecommerce/EDI and ebiz security related in my previous employment, plus a couple of 'virtual world' type articles). PM me if you're interested, let's continue with 'loans' as the subject matter, I'd need a handful of people with decently earning loans domains parked to anonymously provide hits, uniques, clicks and average PPC. Confidentiality assured.
On PPC
-------
Frankly I'm amazed PPC works at all, I never ever do anything but backspace a landing page or a page plastered with google ads (rather than a few well placed ads integrated into the site).
But then, I'm also amazed the large corporations aren't snapping up these domains like crazy. If you have a loans site generating $100+ a month just on PPC from type-ins, imagine how much that would generate for E-Loan or similar. Not only do they get the boost in targeted traffic, they aren't paying $1 per click and the traffic isn't going to their competition.
I invest in domains not because I hope to land one of the dozen or so sales a day from millions listed on the major broker sites, although that is always nice, but because I believe that sooner or later marketing professionals are going to wake up to this.
Maybe we should even get proactive on this, gather some stats and write an article for a professional marketing magazine. I've had magazine articles published in the past (mostly ecommerce/EDI and ebiz security related in my previous employment, plus a couple of 'virtual world' type articles). PM me if you're interested, let's continue with 'loans' as the subject matter, I'd need a handful of people with decently earning loans domains parked to anonymously provide hits, uniques, clicks and average PPC. Confidentiality assured.
