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Jon Stefansky, our EVP Sales & Marketing, sat on a Panel discussion at Affiliate Summit West in Las Vegas Yesterday. He pushed the .tv extension and you can read about it towards the bottom of this blog post:
http://www.frenzymoney.com/2009/01/...-—-affiliate-summit-west-2009-session-report/
Here is what was written:
Merchants should also consider registering their own .tv domain. The web is overwhelmingly text-based today, but that’s slate to change very quickly over the years as users come to expect more and more rich media. Just as user navigate directly to .com URLs today, in the near future, they will start typing in the .tv counterpart just to see if they can find any video content related to your brand. It would be prudent, then, to make sure that you at least have your .tv domain — and redirect it somewhere if you don’t yet have video content.
http://www.frenzymoney.com/2009/01/...-—-affiliate-summit-west-2009-session-report/
Here is what was written:
Merchants should also consider registering their own .tv domain. The web is overwhelmingly text-based today, but that’s slate to change very quickly over the years as users come to expect more and more rich media. Just as user navigate directly to .com URLs today, in the near future, they will start typing in the .tv counterpart just to see if they can find any video content related to your brand. It would be prudent, then, to make sure that you at least have your .tv domain — and redirect it somewhere if you don’t yet have video content.







