domains Property.com $36 Million MINIMUM (Under Contract)

[Digital Nomad]

Just saw @Rick Schwartz 's post on LinkedIn:

Congrats Rick!!

 

[Swedomains]

This was a one time offer, almost impossible to refuse.

Its like 10000 times the value of my properties.so

 

[rashedx]

This domain won’t generate a single lead by it self even if developed with 100k listings .

Some domineers believes just by redirecting domain traffic or developing site they will make sales !!!

 

[DomainNameFlow]

Great sale, Congrats @Rick Schwartz !!, on his website it is still listed by $125 MM so there might be more to this deal.

pic: from domainking.com
Based on the message that his 13.5 % might be around $36 MM, at 100% This domain worth would be $266,666,666 !!! so deal probably included properties.com as well?!, just a guess.

 

[Business Brands]

never mind

 

[Business Brands]

never mind

 

[rashedx]

Realestate.com was sold for 8.25 million . The deal included many other things such as trademark + software , other domains and most importantly. "Real Customers " .

https://www.inman.com/2011/09/21/market-leader-acquires-realestatecom-825m/

The domain is not even in use currently !!! This is a real life story should be studied !

Wake up domainers !!!

 

[Powers]

Realestate.com was sold for 8.25 million . The deal included many other things such as trademark + software , other domains and most importantly. "Real Customers " .

The domain is not even in use currently !!! This is a real life story should be studied !

Wake up domainers !!!

"Wake up"? So we should just choose to ignore Booking.com, Hotels.com, Stamps.com, Gambling.com, Casino.com, Bulletin.com, Homes.com (acquired for $156M), etc. because RealEstate.com currently doesn't resolve?

Or would RealEstate.com actually sell for more than $8.25M today?

I'll tell you who should "wake up", those paying $11.8M for pixelated digital jpg NFTs!

 

[Powers]

Here where most domainers get it wrong . Most of examples you mentioned are Business not Names !!!

There is a big difference .. Wake up domainers !!!

They are businesses built on domain names. What's your point? That the domain names they are built on are worthless?

 

[Powers]

Another thing is it will be near impossible to compete with the existing industry giants with a made up brand, at this stage. Maybe spending billions in advertising?

Property.com, RealEstate.com - may still have a chance however.

Or whatever industry it is, there is only 1 exact match .com

 

[topdom]

The buyer might be trulia or zillow. I suspect both are secret partners of Google. Once you know everything about buyers and sellers, there are many ways to manipulate things to make more money easily.

 

[rashedx]

On top of all, property.com gets a lot of "free" traffic/typeins (120,000 visitors/year, source (screenshot)), which adds even more to the "core/base" value, but even without traffic/conversions this name on itself is huge!

PS Great post by Rick:

Show attachment 196421

I am convinced more than ever that many domainers are misled. Simply all the ASSUMPTIONS above are NOT TRUE !!

There is No traffic, No conversion and No life time value of new customer. There is nothing

Many domainers dont have first hand experience nor want to seek help for experienced professionals !! you guys are wasting your most valuable resource "TIME".

Any domainer that claims to have Quality Traffic, should show his/her PROOF . Should show google analytics traffic , dashboard leads , actual sales records etc...!!!

Property.com domain name has been used by many successful companies and been redirected to many other real estate agencies !!! Where is the traffic !!? What is the quality of traffic ? Where is traffic coming from ? is it real traffic to start with ???!!

Check :
http://web.archive.org/web/20161023001521/http://www.property.com/
http://web.archive.org/web/20150730082415/https://www.property.com/
http://web.archive.org/web/20040729014929/http://www.property.com/
http://web.archive.org/web/20080306004015/http://www.property.com/
http://web.archive.org/web/20100406012558/http://property.com/
http://web.archive.org/web/20090928003417/http://www.property.com/

After acquiring the domain for $750,000 dollars on August 1, 2005 (source: NameBio) Rick Schwartz parked Property.com for several years.

By October, the branding had reverted to “operated by Condo.com” and on December 7th, the previously private WHOIS was lifted, revealing Rick Schwartz once again as the domain’s owner.

Property.com was pointed to DomainKing.com for a couple of days, but it now forwards to Trulia.com, the online property listing marketplace owned by Zillow...

Read More

To gain trust of a single new customer, you will need to do years of marketing !!! Unfortunately, still many cant understand the difference between a Business and a Name ...!!!


No Proof = No traffic

 

[okmachan]

I own P / R / O / O / P / E / R / T / Y dot com. Any value in this?

 

[rashedx]

Exact match .com (inc. generic) always do well on the search engines [USA] (or even do the best), e.g.

“hotels” > #1 Hotels.com
“booking” > #1 Booking.com
“stamps” > #1 Stamps.com
“trip” > #1 Trip.com (not e.g. TripAdvisor.com which is #2)
“fly” > #1 dictionary, #2 Fly.com
“dating” > #1 Wikipedia, #2 Tinder.com, #3 Dating.com (even tho there are far more successful dating sites/apps)
“clover” > #1 Clover.com
“name” > #1 Name.com
“cars” > #1 Cars.com
“homes” > #1 Homes.com
“amazon” > #1 Amazon.com
“ring” > #1 Ring.com
"live" > #1 Live.com
etc. etc. etc.

Even the recent Voice.com has already made it to #5 for "voice"

Facebook’s Bulletin.com launched only 1 month ago, already #3 for "bulletin"

Don’t know how much better the quality of traffic can get than that!

And are you trying to say that generic words/terms are not good for branding?

Other generic word brands:
Adobe
Oracle
Virgin
Oculus
Intel
Clubhouse
Windows
Apple
Time
Tesla (i.e. it’s not a made-up word)
Dreams
Vice
Target
Snap
Zoom
Square
Caterpillar
Fidelity
Snowflake
Match
Yum!
Lucid
Discovery
Chewy
Liberty
Unity
Orange
Blackberry
Carnival
Bumble
Tinder
Fox
Imperial
Nice
Quest
Cardinal
Queen
Box
Tapestry
Gap
Shell

Keep It Simple:
American [Airlines]
Delta [Airlines]
News Corporation
Cable (it comes from a cable)
Choice Hotels
Texas Instruments

Very easy to see “Candy” / Candy.com being a brand, RealEstate.com, and Property.com (that are unforgettable in marketing)

Also LL & LLL = unforgettable

Sometimes LLLL works best?

More:
Fool.com
Investors.com
Bill.com
Monday.com
Flowers.com
Blizzard.com
Alarm.com

2 word:
Best Buy
Beyond Meat
(i.e. not randomly made up but work well)

A person’s name / surname (again not exactly “made up” [from scratch] but from a list of names being used for hundreds of years!) - such as Macy’s

It’s just branding - a very important part of “business”! It clearly works extremely well for many^.

Sometimes completely made-up can work extremely well or even turn out best (or ‘kewl’). Misspelt such as TikTok (but has to be a LOT of marketing spent here to clear up confusion - hence the endless TV ads, sponsoring everything)

Still there will be perhaps hundreds or thousands of brands doing exactly the same thing in a particular industry and only 1 exact match .com for that industry, “hotels?” > Hotels.com, “booking?” > Booking.com

Thank you Mr. Powers for this long value added comments .

Dont get me wrong , EMD and single words domain names are great but not as as many domineers dreams .

I was mislead to believe many unproven assumptions for years . I am a domineer and developer in in real estate industry and that why picked on property.com as an example nothing else !!!

I have full respect to Mr. Rick . He is a legendary indeed ...

Just saw @Rick Schwartz 's post on LinkedIn:

Congrats Rick!!

Show attachment 195991

I told you it won’t work !! This domain won’t generate a single dollar.


It been developed 10 times already!! and
Announced sold 100 times !!