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Single word .com’s are like empty shops/land/warehouses/skyscrapers in the most sort after locations (Wallstreet/Silicon Valley/Las Vegas Strip/Beverly Hills), that’s how I’ve tried to justify my own investments.
If you wanted to build a casino, would you build a casino in a little village (equivalent to non-premium domain) or build one on the Las Vegas Strip (equivalent to Casino dot com)? Owning Casino dot com is probably even bigger than having a casino on 'the strip' as a domain name is accessible to the whole world 24/7.
In Property dot com it is what it is; it’s an industry defining domain name (Property market) on the world wide web. The person/company who have bought the domain from Rick haven’t done so to throw money away and to make an already millionare even richer out of the goodness of their heart, they see it as an 'investment' and they believe they can make money on this $36 million+ investment and I hope they do as that's what it's all about (everyone making money).
Would have liked your post but can only find a "Challenge!" button/text, no "Like!"(?)Single word .com’s are like empty shops/land/warehouses/skyscrapers in the most sort after locations (Wallstreet/Silicon Valley/Las Vegas Strip/Beverly Hills), that’s how I’ve tried to justify my own investments.
If you wanted to build a casino, would you build a casino in a little village (equivalent to non-premium domain) or build one on the Las Vegas Strip (equivalent to Casino dot com)? Owning Casino dot com is probably even bigger than having a casino on 'the strip' as a domain name is accessible to the whole world 24/7.
In Property dot com it is what it is; it’s an industry defining domain name (Property market) on the world wide web. The person/company who have bought the domain from Rick haven’t done so to throw money away and to make an already millionare even richer out of the goodness of their heart, they see it as an 'investment' and they believe they can make money on this $36 million+ investment and I hope they do as that's what it's all about (everyone making money).
Shopping on the internet is ending the high street as it’s a lot easier to buy online, as URLU Pointed out above, businesses don’t have rent costs and because of this many businesses are now operating solely online.
On top of all, property.com gets a lot of "free" traffic/typeins (120,000 visitors/year, source (screenshot)), which adds even more to the "core/base" value, but even without traffic/conversions this name on itself is huge!
PS Great post by Rick:
Show attachment 196421
After acquiring the domain for $750,000 dollars on August 1, 2005 (source: NameBio) Rick Schwartz parked Property.com for several years.By October, the branding had reverted to “operated by Condo.com” and on December 7th, the previously private WHOIS was lifted, revealing Rick Schwartz once again as the domain’s owner.Read MoreProperty.com was pointed to DomainKing.com for a couple of days, but it now forwards to Trulia.com, the online property listing marketplace owned by Zillow...
Exact match .com (inc. generic) always do well on the search engines [USA] (or even do the best), e.g.I am convinced more than ever that many domainers are misled. Simply all the ASSUMPTIONS above are NOT TRUE !!
There is No traffic, No conversion and No life time value of new customer. There is nothing
Many domainers dont have first hand experience nor want to seek help for experienced professionals !! you guys are wasting your most valuable resource "TIME".
Any domainer that claims to have Quality Traffic, should show his/her PROOF . Should show google analytics traffic , dashboard leads , actual sales records etc...!!!
Property.com domain name has been used by many successful companies and been redirected to many other real estate agencies !!! Where is the traffic !!? What is the quality of traffic ? Where is traffic coming from ? is it real traffic to start with ???!!
Check :
To gain trust of a single new customer, you will need to do years of marketing !!! Unfortunately, still many cant understand the difference between a Business and a Name ...!!!
No Proof = No traffic
I am convinced more than ever that many domainers are misled. Simply all the ASSUMPTIONS above are NOT TRUE !!
There is No traffic, No conversion and No life time value of new customer. There is nothing
Many domainers dont have first hand experience nor want to seek help for experienced professionals !! you guys are wasting your most valuable resource "TIME".
Any domainer that claims to have Quality Traffic, should show his/her PROOF . Should show google analytics traffic , dashboard leads , actual sales records etc...!!!
Property.com domain name has been used by many successful companies and been redirected to many other real estate agencies !!! Where is the traffic !!? What is the quality of traffic ? Where is traffic coming from ? is it real traffic to start with ???!!
Check :
http://web.archive.org/web/20161023001521/http://www.property.com/
http://web.archive.org/web/20150730082415/https://www.property.com/
http://web.archive.org/web/20040729014929/http://www.property.com/
http://web.archive.org/web/20080306004015/http://www.property.com/
http://web.archive.org/web/20100406012558/http://property.com/
http://web.archive.org/web/20090928003417/http://www.property.com/
To gain trust of a single new customer, you will need to do years of marketing !!! Unfortunately, still many cant understand the difference between a Business and a Name ...!!!
No Proof = No traffic
Exact match .com (inc. generic) always do well on the search engines [USA] (or even do the best), e.g.
“hotels” > #1 Hotels.com
“booking” > #1 Booking.com
“stamps” > #1 Stamps.com
“trip” > #1 Trip.com (not e.g. TripAdvisor.com which is #2)
“fly” > #1 dictionary, #2 Fly.com
“dating” > #1 Wikipedia, #2 Tinder.com, #3 Dating.com (even tho there are far more successful dating sites/apps)
“clover” > #1 Clover.com
“name” > #1 Name.com
“cars” > #1 Cars.com
“homes” > #1 Homes.com
“amazon” > #1 Amazon.com
“ring” > #1 Ring.com
"live" > #1 Live.com
etc. etc. etc.
Even the recent Voice.com has already made it to #5 for "voice"
Facebook’s Bulletin.com launched only 1 month ago, already #3 for "bulletin"
Don’t know how much better the quality of traffic can get than that!
And are you trying to say that generic words/terms are not good for branding?
Other generic word brands:
Adobe
Oracle
Virgin
Oculus
Intel
Clubhouse
Windows
Apple
Time
Tesla (i.e. it’s not a made-up word)
Dreams
Vice
Target
Snap
Zoom
Square
Caterpillar
Fidelity
Snowflake
Match
Yum!
Lucid
Discovery
Chewy
Liberty
Unity
Orange
Blackberry
Carnival
Bumble
Tinder
Fox
Imperial
Nice
Quest
Cardinal
Queen
Box
Tapestry
Gap
Shell
Keep It Simple:
American [Airlines]
Delta [Airlines]
News Corporation
Cable (it comes from a cable)
Choice Hotels
Texas Instruments
Very easy to see “Candy” / Candy.com being a brand, RealEstate.com, and Property.com (that are unforgettable in marketing)
Also LL & LLL = unforgettable
Sometimes LLLL works best?
More:
Fool.com
Investors.com
Bill.com
Monday.com
Flowers.com
Blizzard.com
Alarm.com
2 word:
Best Buy
Beyond Meat
(i.e. not randomly made up but work well)
A person’s name / surname (again not exactly “made up” [from scratch] but from a list of names being used for hundreds of years!) - such as Macy’s
It’s just branding - a very important part of “business”! It clearly works extremely well for many^.
Sometimes completely made-up can work extremely well or even turn out best (or ‘kewl’). Misspelt such as TikTok (but has to be a LOT of marketing spent here to clear up confusion - hence the endless TV ads, sponsoring everything)
Still there will be perhaps hundreds or thousands of brands doing exactly the same thing in a particular industry and only 1 exact match .com for that industry, “hotels?” > Hotels.com, “booking?” > Booking.com