domains Property.com $36 Million MINIMUM (Under Contract)

[Digital Nomad]

Just saw @Rick Schwartz 's post on LinkedIn:

Congrats Rick!!

 

[Kingslayer]

What a fantastic deal.

Although not many people will own domains in the calibre of Property dot com, it is a great deal for domain names and one of those (like Voice), single word .com owners (and owners of industry defining domain names) can put on a pedestal and say 'I'm asking for this amount, because this domain sold for that amount'.

Thanks for the info.

 

[nametrekker]

Super Premium, Super Deal!

Owning a domain like this is like owning a luxury property on Park Avenue or a Jackson Pollack or Andy Warhol.

Buyers come to you, bearing gifts, just asking you to open the door to make an offer.

 

[Kingslayer]

Single word .com’s are like empty shops/land/warehouses/skyscrapers in the most sort after locations (Wallstreet/Silicon Valley/Las Vegas Strip/Beverly Hills), that’s how I’ve tried to justify my own investments.

If you wanted to build a casino, would you build a casino in a little village (equivalent to non-premium domain) or build one on the Las Vegas Strip (equivalent to Casino dot com)? Owning Casino dot com is probably even bigger than having a casino on 'the strip' as a domain name is accessible to the whole world 24/7.

In Property dot com it is what it is; it’s an industry defining domain name (Property market) on the world wide web. The person/company who have bought the domain from Rick haven’t done so to throw money away and to make an already millionare even richer out of the goodness of their heart, they see it as an 'investment' and they believe they can make money on this $36 million+ investment and I hope they do as that's what it's all about (everyone making money).

 

[Digital Nomad]

Single word .com’s are like empty shops/land/warehouses/skyscrapers in the most sort after locations (Wallstreet/Silicon Valley/Las Vegas Strip/Beverly Hills), that’s how I’ve tried to justify my own investments.

If you wanted to build a casino, would you build a casino in a little village (equivalent to non-premium domain) or build one on the Las Vegas Strip (equivalent to Casino dot com)? Owning Casino dot com is probably even bigger than having a casino on 'the strip' as a domain name is accessible to the whole world 24/7.

In Property dot com it is what it is; it’s an industry defining domain name (Property market) on the world wide web. The person/company who have bought the domain from Rick haven’t done so to throw money away and to make an already millionare even richer out of the goodness of their heart, they see it as an 'investment' and they believe they can make money on this $36 million+ investment and I hope they do as that's what it's all about (everyone making money).

@Kingslayer You nailed it bro!

PS The market a domain name represents like real estate gives it even more value:

LinkedIn

 

[Digital Nomad]

Shopping on the internet is ending the high street as it’s a lot easier to buy online, as URLU Pointed out above, businesses don’t have rent costs and because of this many businesses are now operating solely online.

@Kingslayer I actually edited that part out later to keep in shorter, but here is what I wrote which you are referencing to:

"Domains are fundamental to your business growth and survival. Everybody is going online, so now it is possible to reach potential clients around the world with just one web address 24/7. Your company will save tons of money. You do not need to rent or buy multiple brick and mortar stores and spend tons on tv/radio ads and billboards in each city. Now you can do online advertising and have a great domain name as the foundation of your company."

 

[koolishman]

Properties.com also went for 125 mm , right?

Singular and Plural will fight it out for same market place?

 

[Digital Nomad]

On top of all, property.com gets a lot of "free" traffic/typeins (120,000 visitors/year, source (screenshot)), which adds even more to the "core/base" value, but even without traffic/conversions this name on itself is huge!

PS Great post by Rick:

 

[Powers]

I am convinced more than ever that many domainers are misled. Simply all the ASSUMPTIONS above are NOT TRUE !!

There is No traffic, No conversion and No life time value of new customer. There is nothing

Many domainers dont have first hand experience nor want to seek help for experienced professionals !! you guys are wasting your most valuable resource "TIME".

Any domainer that claims to have Quality Traffic, should show his/her PROOF . Should show google analytics traffic , dashboard leads , actual sales records etc...!!!

Property.com domain name has been used by many successful companies and been redirected to many other real estate agencies !!! Where is the traffic !!? What is the quality of traffic ? Where is traffic coming from ? is it real traffic to start with ???!!

Check :

To gain trust of a single new customer, you will need to do years of marketing !!! Unfortunately, still many cant understand the difference between a Business and a Name ...!!!

No Proof = No traffic

Exact match .com (inc. generic) always do well on the search engines [USA] (or even do the best), e.g.

“hotels” > #1 Hotels.com
“booking” > #1 Booking.com
“stamps” > #1 Stamps.com
“trip” > #1 Trip.com (not e.g. TripAdvisor.com which is #2)
“fly” > #1 dictionary, #2 Fly.com
“dating” > #1 Wikipedia, #2 Tinder.com, #3 Dating.com (even tho there are far more successful dating sites/apps)
“clover” > #1 Clover.com
“name” > #1 Name.com
“cars” > #1 Cars.com
“homes” > #1 Homes.com
“amazon” > #1 Amazon.com
“ring” > #1 Ring.com
"live" > #1 Live.com
etc. etc. etc.

Even the recent Voice.com has already made it to #5 for "voice"

Facebook’s Bulletin.com launched only 1 month ago, already #3 for "bulletin"

Don’t know how much better the quality of traffic can get than that!

And are you trying to say that generic words/terms are not good for branding?

Other generic word brands:
Adobe
Oracle
Virgin
Oculus
Intel
Clubhouse
Windows
Apple
Time
Tesla (i.e. it’s not a made-up word)
Dreams
Vice
Target
Snap
Zoom
Square
Caterpillar
Fidelity
Snowflake
Match
Yum!
Lucid
Discovery
Chewy
Liberty
Unity
Orange
Blackberry
Carnival
Bumble
Tinder
Fox
Imperial
Nice
Quest
Cardinal
Queen
Box
Tapestry
Gap
Shell

Keep It Simple:
American [Airlines]
Delta [Airlines]
News Corporation
Cable (it comes from a cable)
Choice Hotels
Texas Instruments

Very easy to see “Candy” / Candy.com being a brand, RealEstate.com, and Property.com (that are unforgettable in marketing)

Also LL & LLL = unforgettable

Sometimes LLLL works best?

More:
Fool.com
Investors.com
Bill.com
Monday.com
Flowers.com
Blizzard.com
Alarm.com

2 word:
Best Buy
Beyond Meat
(i.e. not randomly made up but work well)

A person’s name / surname (again not exactly “made up” [from scratch] but from a list of names being used for hundreds of years!) - such as Macy’s

It’s just branding - a very important part of “business”! It clearly works extremely well for many^.

Sometimes completely made-up can work extremely well or even turn out best (or ‘kewl’). Misspelt such as TikTok (but has to be a LOT of marketing spent here to clear up confusion - hence the endless TV ads, sponsoring everything)

Still there will be perhaps hundreds or thousands of brands doing exactly the same thing in a particular industry and only 1 exact match .com for that industry, “hotels?” > Hotels.com, “booking?” > Booking.com

 

[Digital Nomad]

I am convinced more than ever that many domainers are misled. Simply all the ASSUMPTIONS above are NOT TRUE !!

There is No traffic, No conversion and No life time value of new customer. There is nothing

Many domainers dont have first hand experience nor want to seek help for experienced professionals !! you guys are wasting your most valuable resource "TIME".

Any domainer that claims to have Quality Traffic, should show his/her PROOF . Should show google analytics traffic , dashboard leads , actual sales records etc...!!!

Property.com domain name has been used by many successful companies and been redirected to many other real estate agencies !!! Where is the traffic !!? What is the quality of traffic ? Where is traffic coming from ? is it real traffic to start with ???!!

Check :
http://web.archive.org/web/20161023001521/http://www.property.com/
http://web.archive.org/web/20150730082415/https://www.property.com/
http://web.archive.org/web/20040729014929/http://www.property.com/
http://web.archive.org/web/20080306004015/http://www.property.com/
http://web.archive.org/web/20100406012558/http://property.com/
http://web.archive.org/web/20090928003417/http://www.property.com/






To gain trust of a single new customer, you will need to do years of marketing !!! Unfortunately, still many cant understand the difference between a Business and a Name ...!!!


No Proof = No traffic

Can you proof to us that the traffic does not convert into sales? (I owned real estate domains with traffic and developed them with a real estate agent, and guess what, some traffic did convert into real sales)

I am certainly willing to listen and be open minded, but can you proof it? How can you be so certain about all you are saying? Just by showing us some archived past clients?... Rick does not have to show us anything in public, but he can show the stats to his new clients (if he wants), who really matter.

PS you know what's a waste of time? Reading some comments here on nP (#ignore), but I certainly like to read the Domain King's posts and valuable lessons, he taught me the most out of all domainers.

There is a reason I rather listen to Rick than your BS:

• 2021 Voted Greatest Domain Investor of All Time
• 3X Greatest Domainer of All Time
• 2005 Domainer of the Year
• Domain Hall of Fame

 

[xcloud123]

nice domain

 

[MadAboutDomains]

This guy knows not only how make sales but how to create cashflows

Well, he doesn't seem to create them, he seems to know how to leverage domains to become the beneficiary of them.

 

[jhm]

@DomainNameFlow I don't want to be critical of a fantastic domain and deal, by a fantastic domainer ...but some numbers seem a bit exaggerated

 

[Kingslayer]

In my opinion the internet is the greatest invention in history, certainly the greatest invention in the last 100 years.

It’s made the world smaller, giving the ability for people to connect with each other from all around the world instantly.

In a business sense, the internet is biggest shopping centre/mall there is as people from all around the world can visit (and buy) from the comfort of their own home. Shopping on the internet is ending the high street as it’s a lot easier to buy online, as URLU Pointed out above, businesses don’t have rent costs and because of this many businesses are now operating solely online.

If you are a business branding around ‘hotels dot com’ ‘booking dot com’ and in this case ‘property dot com’ you’re in prime position to dominate the industry you are involved in as you are not only the face of the industry, you are branding around it, which means YOU ARE IT and for something as big as the property market, I do believe the buyers of property dot com will look back on this deal and say they made a great decision.

 

[rashedx]

The new announcement is not clear and not much details yet . I only understand that it is for shares that he believes it worth $36m !!! NO CASH DEAL !! .

Yet . it looks like he finally changed his requirements.This deal is not for $125M price tag anymore . It is also not for $30M+ (cash + royalties) as previous announcement.

Who knows he could even paid out of his pocket to make this deal work !!

Clearly market is going down!! as this announcement is less attractive then previous one.

This doesn't interest me much as this domain is been under contract like 4-5 times and it been redirected to other sites like 20 times!! What we should care about is who is the new buyers and what is their plan?

At the end Congratulations .. Hope this would work this time !

 

[Robin A.]

This guy knows not only how make sales but how to create cashflows

 

[LUP]

Why @Rick Schwartz didn't share this on NamePros? why do we need to talk about this here without knowing the details?
this is always weird

 

[Castello Brothers]

This domain won’t generate a single lead by it self even if developed with 100k listings .

Some domineers believes just by redirecting domain traffic or developing site they will make sales !!!

I beg to differ. It's Branding 101 and, $25 million later, I can tell you these brands can easily become cash cows. The name matters.

 

[rashedx]

"Wake up"? So we should just choose to ignore Booking.com, Hotels.com, Stamps.com, Gambling.com, Casino.com, Bulletin.com, Homes.com (acquired for $156M), etc. because RealEstate.com currently doesn't resolve?

Or would RealEstate.com actually sell for more than $8.25M today?

I'll tell you who should "wake up", those paying $11.8M for pixelated digital jpg NFTs!

Here where most domainers get it wrong . Most of examples you mentioned are Business not Names !!!

There is a big difference .. Wake up domainers !!!

 

[Powers]

Single word .com’s are like empty shops/land/warehouses/skyscrapers in the most sort after locations (Wallstreet/Silicon Valley/Las Vegas Strip/Beverly Hills), that’s how I’ve tried to justify my own investments.

If you wanted to build a casino, would you build a casino in a little village (equivalent to non-premium domain) or build one on the Las Vegas Strip (equivalent to Casino dot com)? Owning Casino dot com is probably even bigger than having a casino on 'the strip' as a domain name is accessible to the whole world 24/7.

In Property dot com it is what it is; it’s an industry defining domain name (Property market) on the world wide web. The person/company who have bought the domain from Rick haven’t done so to throw money away and to make an already millionare even richer out of the goodness of their heart, they see it as an 'investment' and they believe they can make money on this $36 million+ investment and I hope they do as that's what it's all about (everyone making money).

Would have liked your post but can only find a "Challenge!" button/text, no "Like!"(?)

I've been using the land/skyscraper analogy for over a decade but have constantly been ignored/belittled by potential buyers for it! This proves to me that we're still in the early/misinformed/misunderstood stages. IMO there is still huge potential growth coming... The downturn of Facebook, lack of growth in new apps being installed (although they still need domains of course), huge growth in other 'digital assets' (NFTs, crypto) - is leading back to the need for [good] domains / stronger domain sales.

 

[Alop]

Just saw @Rick Schwartz 's post on LinkedIn:

Congrats Rick!!

Show attachment 195991

Properties.com is valued more than property.com ?

 

[AchillesX]

An expensive domain for a high paying market, seems actually reasonable to me. Wouldn't work in every market, but clearly real estate is one of the better ones to try.

 

[DomainBarracksRob]

Awesome! Congrats Rick

 

[bruhne]

Makes my Properties.cx look a bit better.

 

[Yusupbabay]

Congrats @Rick Schwartz