NameSilo

Properties.com is now $125MM

Labeled as domains in Domain Industry News, started by invincible55, May 11, 2021

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  1. AEProgram

    AEProgram Top Contributor VIP Blue Account

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    The way inflation is going we might see a trillion dollar domain sale, enough to buy you dinner for two.

    I do hope that domainers understand that a lot of what dictates a price is how much money a startup raised. The amounts being invested now in startups are not normal. Raising 30 million is now considered a small round of financing. Do you think a 15k domain purchase for the startup about to spend 10 million on a starter marketing package is a lot?

    We are our own worst enemy, we price things without taking into account major changes happening all around us.
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. FMy

    FMy NameRobin.com Gold Account

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    No, I don't think it's a lot.

    However, one also needs to consider the fact that there are not many startups that are about to spend 10 million on a starter marketing package.
     
  3. AEProgram

    AEProgram Top Contributor VIP Blue Account

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    The advertising department at Google, FB, TikTok, LinkedIn, Bing, IG, YouTube, Taboola, Twitter and hundreds of ad creative / advertising agencies beg to differ.

    In 2020 startups raised 300 billion dollars. 7000+ early stage startups raised 22 billion.

    One of the big expenses for most startups (possibly true for most businesses) is advertising and marketing.

    https://news.crunchbase.com/news/global-2020-funding-and-exit/

    The data is there, but its hard to get domain prices to adjust to the spending and demand of startups if everyone keeps pricing their good domains like its 1993.

    Another tip, a lot of people have ideas but need names. A lot of people get ideas when they see names. I begged Dan and others to start an affiliate program so we could do what the rest of the developed internet world does and get millions of people to promote names.

    This industry is the most left behind industry as far as promotion, lead capture and all else is concerned. If you guys want me to make a post about this with ideas let me know, I prefer not talking to myself too much.
     
  4. FMy

    FMy NameRobin.com Gold Account

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    This is good info. Thanks.
    However, I still think there are still far too many possible good names available to buy compared to businesses who are willing to buy them.
    I'll gladly be wrong on that front though :xf.smile:

    Yeah, for sure. These are my weakest points so far (as a full time Developer and a part time Domainer): pricing & finding the right buyer for my names. You can say I'm still experimenting on these things.

    BTW, you were not talking to yourself. I might have disagreed on some things, but I'd say I'm still in the learning phase as far as domaining is concerned.
     
    Last edited: May 12, 2021
  5. Future Sensors

    Future Sensors 78% of human domainers will be replaced by robots Gold Account

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    I'm interested in any proposal. I remember an early paper from Afternic a long time ago, about 'creating an ecosystem for the domain secondary market'. Such an ecosystem is now here with partner networks at Sedo and Afternic, but it's still very fragmented and there's no cooperation. I applaud all new innovative ideas in this field and like to read about them here, even if these ideas will not directly lead to concrete changes in the current system. Thinking about this as a coherent and collaborative system may benefit all parties participating in the entire secondary market. From sellers to buyers, and from marketplaces to parties that can carry out promotions.
     
  6. nononsense123

    nononsense123 Established Member

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    Looking forward to that post! This discussion needs to happen!
     
  7. The Durfer

    The Durfer Top Contributor VIP Gold Account

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    can you tell us which one without revealing it to the crawlers? ty
     
  8. otismo

    otismo Established Member

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    there is a .properties extension that I feel will impact the perceived "value" of the .com

    no billion dollar deal...
     
  9. bruhne

    bruhne Established Member

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    That's fine if they want to price themselves out of the market. I'll happily sell them my Properties.cx
     
  10. noneisnone

    noneisnone 444 VIP Gold Account

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    i see it selling even for more :o Great name
     
  11. Jahe

    Jahe Established Member

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    Show me another industry that has to be extremely careful of violating ACPA/UDRP law.

    There are many companies that have trademarks for lets say Apple. A good UDRP case to study, is <halifax.com>.

    The best buyer for an outbound sales pitch, could be a TM holder for such premium domain names. To solicit them can place your valuable URL at UDRP risk.

    Therefore, many are passive and willing to wait for the right buyers to approach them because of the nature of ACPA/UDRP.
     
  12. pchip

    pchip Established Member ★★★★★★★★★★

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    I couldn't agree more with this post! Many people fail to realize that any outbound pitching of any kind can put your domain at risk. For this very reason, I don't outbound pitch my more valuable names and I certainly don't park them with ads.
     
  13. JMbusiness

    JMbusiness Premium Vegan Domains Gold Account

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    I don't understand, did he sell just properties.com or did he also sell property.com with it?
     
  14. hawkeye

    hawkeye Top Member PRO VIP ★★★★★★★★★★

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    No and No.
     
  15. Kingslayer

    Kingslayer Top Contributor VIP

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    I was having a think about this yesterday, why would anyone announce a deal before it’s done especially for the amount of money this supposedly is? You just don’t do that for various reasons, the main 2 being 1) it’s unprofessional and 2) you risk losing the deal as the other party are going to read these tweets.

    I respect what Rick has achieved in domains, but my gut feeling is I don’t think we are going to hear anything about the sale of property dot com this week or next week, I hope I’m wrong and nothing will please me more to be wrong, but I just think it’s just a marketing ploy for both domains.

    Rick is very unorthodox in how he does business (going against the norm), knows the power of the internet, how this will forever stay on the internet (promoting) and it’s something I’ve seen him do in the past (ie saying something is happening and it doesn’t happen).

    Once again I hope I’m wrong and nothing will please me more to be wrong as I love seeing ultra-premium domains going huge amounts of money, but I do have my doubts.
     
    Last edited: May 13, 2021
  16. nametrekker

    nametrekker Established Member ★★★★★★★★★★

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    6 figures for a single word .com = excellent deal for you
    6 figures for a single word .io = very common soon

    if you want great domains, you have to pay to play.
     
  17. DOMAIN ILLUMINATI

    DOMAIN ILLUMINATI Owner of ▲ the most expensive domain of all time. VIP Gold Account

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    I keep laughing (because (getting (or hoping to get)) $ 125,000,000.00 USD is "nothing" in comparison to the (height (value (price))) of a certain domain name I own).
     
    Last edited: May 14, 2021
  18. DOMAIN ILLUMINATI

    DOMAIN ILLUMINATI Owner of ▲ the most expensive domain of all time. VIP Gold Account

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    No, everything is (at least) worth what the owner is willing to sell it for.

    Because if the owner decides to keep his item, then obviously no amount can reflect its value (otherwise he would not (decide to) keep it).

    And if he decides to sell it for an offered amount, then the offered amount was obviously matching the value that the owner sees in his item (at least in the moment when he agrees to the offered amount (otherwise he simply would not have agreed)).
     
    Last edited: May 14, 2021
  19. White Fang

    White Fang CustomerService.com ★★★★★★★★★★

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    I agree that Property.com is the top name because it is the generic, umbrella term for real estate and lends itself to a wide variety of applications. Whereas Properties.com connotes a FINITE number of properties. Similar to when a domain guru stated that University.com was more valuable than Universities.com
     
  20. F.Citroën

    F.Citroën Top Member PRO VIP

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    I think it also has to do with the "type in" traffic both domains receive. Property gets about 120,000 visitors per year and Properties gets about 750,000 visitors per year on those domains, as per Rick's own statement. See screenshot.

    And then factor in how much does 1 house, land etc. cost? So one potential client (visitor) is worth a lot. And then we can see why these domains have so much value. Not to forget all the marketing/advertising costs these domains will save for companies. "Free" traffic.

    king-properties.png
     
    Last edited: May 15, 2021
  21. Keith

    Keith Top Contributor VIP ★★★★★★★★★★

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    Traffic is a lie.

    Property is plural, singular, and shorter. It’s simply a better option.

    That said, prices shift on the fly and today’s ask is all that matters.
     
  22. F.Citroën

    F.Citroën Top Member PRO VIP

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    Why is it a lie?
     
  23. Keith

    Keith Top Contributor VIP ★★★★★★★★★★

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    The amount of traffic to a domains value is a lie. Traffic is archaic and irrelevant.
     
  24. F.Citroën

    F.Citroën Top Member PRO VIP

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    Strange, because I owned domain names receiving traffic to real estate related keywords, which were later developed by a real estate broker, and indeed a percentage of the traffic converted into real sales.
     
  25. ReallyBigIdea.com

    ReallyBigIdea.com Established Member

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    Properties.com no doubt is a superb.. but
    all of those domains are hand regs ... billion dollar businesses was launched on hand regs....
     

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