PPC tracking included within php forms

[vincenzo]

Note to mods; wasn't sure where best to put this, here or on the programming forums. Please move as appropriate.

I am looking for a way to track conversions from PPC campaigns, by capturing the information into my contact form.

The form is a PHP script to send us the enquiry via email and saves to MySQL
I want to capture:
- which PPC campaign
- which PPC keywords

Would be nice to also include these for leads not generated by PPC, but SEO instead:
- the originating traffic source
- if a search engine, which
- keywords or search term

I am hoping others have had this same requirement, so we can share methods to achieve this instead of re-inventing the proverbial wheel.

I have seen the following hosted service which seems to do everything I mentioned http://www.bestcontactform.com/features.php , but would rather have the features built into my own forms.

Looking forward to your solutions.

- Vince

 

[enlytend]

If you set the campaign/kwd info (or some variable representing each combo, like a number corresponding to a row in a database or a spreadsheet) in your destination URL (as a query string) you can capture it on your page and pass it along on your form.

For example:

Database -
campaign1 adgroup1 keyword1 - 1
campaign1 adgroup1 keyword2 - 2
campaign1 adgroup2 keyword1 - 3

Destination url: yourpage.tld?id=2

Or, you can use Google's dynamic parameters to build the url:

yourpage.tld?kw={keyword}...

You can capture the referrer string ($_SERVER["HTTP_REFERER"]) for natural search.

If you're looking for PPC tracking, try prosper202 or tracking202 - both free, prosper202 is self-hosted, tracking202 is remote-hosted. For Adwords you can also use Google Conversion Tracking (also free).

Hope this helps!