Experience tells me that, after a fortune 500 company hired a Law/Brand protection firm to buy a generic LLLLLL.com domain I had listed at $100k in 2020 and wouldn't go higher than $35k, sometimes you have to sell a $100k domain for $35k.
Since then, they have gotten multiple TM's in multiple countries. Their 2025 profit was $254 million, and eventually went with an offshoot .tld
Now, no one will touch the domain. So I've been pigeonholed into a lone buyer situation.
GL everyone in 2026.
A few years ago, I sold
FireIsland.com (a seasonal travel website) along with about 10 related domains (such as FireIslandNews.com) for a high six-figure sum.
The site itself didn't make much money, but it had value.
I had a serious buyer who offered a reasonable amount over $100k, but they were taking their time to decide.
To speed things up and get backup offers, I reached out to other potential buyers.
One local business offered only $3,000 for everything โ way too low. I told them I had better offers over $100k.
Instead of negotiating, they filed a BS claim with
WIPO (World Intellectual Property Organization) โ basically trying to force me to give up the domains for free by accusing me of bad faith.
I fought the claim (hired lawyers, paid fees), and I won โ the panel ruled in my favor.
But the fight was stressful and expensive: it scared off or delayed my other buyers, and I incurred legal costs.
In the end, I sold the site and all the domains to my original buyer โ and they actually paid
more than their first offer.
Overall, I think WIPO is fair, but the process can be tough, time-consuming, and costly when someone plays dirty.