Thank you for your input Rocket.
I believe that once we get through the introductory .mobi period this year and the short term wholesale market that we are caught up in at the moment, the real value of a acronyms like PMS or JIT (or any other LLL which has established, instantly recognizable meaning) will appear and the prices will appreciate substantially.
My thinking on the ultimate usage of dot mobis goes past the pure mobile-use-only/on-the-run type ins. Those are a given in my mind. Where I think it is going and the way I plan to use my next smart phone is to search/browse the web while commuting, waiting inline or for an appointment, or basically any time that I'm not reading a paper-based mag/newspaper. Others can debate the need for the extension in other threads. My money is on (and in) the .mobis as a known quantity (i.e., it will display properly and quickly on my phone) ... Now if only I can work out all the logistics(.mobi) of developing and bringing these to market....