domain Please Appraise purplemath.com

[stapel_eliz]

I am requesting appraisal estimates for the domain "purplemath.com" including the content at the domain.

The domain was established in 1999; content has been created since 1998. Traffic is well-established:

quantcast.com/purplemath.com - Quantcast: Purplemath.com

Traffic is highly dependent upon search engines, though there are many "good" in-links, such as from universities. Gross income was in the high five-figure range last year, but is dependent almost entirely on advertising. Gross income might break into six figures this year.

I have been told that the value of the website (domain name plus content) is about USD $1.8 million. While this number is certainly gratifying to one's ego, it seems a bit high.

Thank you for your consideration.

Eliz.

 

[johname]

Domain name wise purple and math have that "random" feel meaning its more shoe horn two words together then say "math help". whitemath.com looks available for regfee(did i spell it right) and the owner of bluemath .com looks to be willing to part with it for 2xxx Your site value is 100% on it's development in my opinion. Many of us dont appraise development other than to say its worth some multiple of the money the site makes. You will probably need to turn up the volume on the ads on the site to establish a higher income stream on paper before selling it. BUT increasing ad footprint is also selling out and will lessing future "awards" Goodluck

 

[stapel_eliz]

I understand that the domain name, on its own, is unlikely to be worth much. Similar names, of the form purplemath.(ext) and (other color)math.com, have likely been bought up because of the traffic to "purplemath", as have various misspellings. The "value" comes from the content, by and large.

Are you saying that, based on the current content and income, the valuation (of $1.8 million) is unreasonably high?

Thank you.

Eliz.

 

[Ben42]

Generally a sites value is based on monthly income times at the low end 8 months and on the high end 72 months of income. The difference can relate to subject matter, potential growth and past performance.

Since the income is based primarily on traffic via search engines many buyers would be wary as SE traffic can and does change depending on how the content is updated. Not sure who came up with the 1.8m number, but even at $100k a year I think $300k would be on the high side for someone to take the gamble that income would prove to be consistent.

With an Alexa rank of 22,308, the site obviously gets traffic, but must have a very high click thru rate to sustain high 5 figures to low 6 figures.

If you are looking to sell make sure you have very detailed traffic and income analytics prepared going back as far as possible for potential buyers to inspect.

Best of luck with your site!

PS. The value is based all on your content and traffic. The name alone isn't worth much. If you had math.com with this kind of traffic the site would be worth quite a bit more.

 

[johname]

The guy that owns algebra .com posted in this thread in the past. Seems like a nice guy, perhaps emailing him through his website and ask his opinion.

\/

Do you have a link to any of his discussions?

He had the thread removed, and i dont remember his np id

I don't know what to search for, to find him..

algebra .com

that the site in question is essentially a one-man outfit, with nobody getting formal pay. If you subtract out what you'd have to pay somebody to manage the site, the annual income is maybe US$50K.

I figured that as it looks the main purpose of the site is to get people to hit the paypal button to your personal pay pal account. In my opinion the only buyer of your site would be someone trying to do the exact thing your doing with it. So there no million here. But goodluck.

 

[stapel_eliz]

update (in "P.S"): currently, nobody is paid for services

The guy that owns algebra .com posted in this thread in the past. Seems like a nice guy, perhaps emailing him through his website and ask his opinion.

Do you have a link to any of his discussions? I don't know what to search for, to find him.

Thank you!

Eliz.

P.S. to interested readers: I forgot to mention that the site in question is essentially a one-man outfit, with nobody getting formal pay. If you subtract out what you'd have to pay somebody to manage the site, the annual income is maybe US$50K.