If you have just bought it my first impression would be to grace delete it, to take the words right out of MicroGuys noggin it breaks the 14 character rule for valuable domains...and though I don't exclusively agree with that for some, with one this one he would have a point. 29 characters is a little much unless you are specifically trying to target the long tail
Also it is on a .org, and though they have lost a little of their non profit snobbery ways, there are superior domains on .com dropping all the time.
Which could be an interesting approach on this, it does have 900 searches according to Google per month and the CPC is $25 (whatever that means) with only 9000 results turning up for the term in Google...
I know it is a bit conflicting but i think it is just one of those...one that could do well or turn to crap in a heartbeat depending on what you do with it.

