Back in 2013, when I first heard the name of this company in India which would help you recharge for mobile internet packs, top-ups, etc, I thought it was called Pay Time and someone was pronouncing it wrong. In fact I heard many people had the same confusion at the time. It was a website I believe which I started using instead of downloading the app. With that name, the company in India is now valued at over $10 billion offering services from wallets, e-commerce, to insurance and UPI transactions. It has some of the top investment firms like SoftBank, Warren Buffett's Berkshire Hathaway backing it with billions in funding. What do you think of the name? Isn't it a terrible name to have? But in this case, the company and the concept seems to have overshadowed the effects of the terrible domain name that the company had. It could have been the app mode of business as well, where the app became a major source for users to transact and hence, the domain name did not matter much in this case. P.S. The Wikipedia page describes the name as follows: Paytm ("Pay-T-M", pronounced similar to ATM) What do you think of such a name in the context of a startup or a killer product? Does it matter much or is it just another part of a puzzle, not so significant one?