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Parking page ads lead to a UDRP loss

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Arpit131

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What ads show up on a parked page make a big difference.

Anyone can own the domain name MyEnterprise.com. Enterprise is a dictionary word, often referring to businesses and large organizations.

But the owner of MyEnterprise.com just lost the domain name in a UDRP brought by Enterprise Rent-A-Car.com, and for good reason. It’s worth digging into this a bit to clear two common misconceptions:

In the case of MyEnterprise.com, the page showed a lot of keywords clearly related to the car rental company. This is a big reason the domain name owner lost; It appeared he registered the domain in bad faith to traffic on Enterprise Rent-A-Car’s reputation.

Complete article here
 
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