I was just reading the Rolling Stones interview with Tim Berners Lee, the inventor of the world wide web.
He kept on stressing the importance of net neutrality, and about how we should stop the big corporations from taking over the web, being placed higher in search engines, pushing the small publisher down.
I'm sure everybody here will agree that maintaining net neutrality is of vital importance if the internet is to maintain its growth and live to its promise of 'everything for everyone'.
But when you think about it, we domainers are a major cause for this erosion of net neutrality.
Why? Or rather, How?
Go to any parked page. What are the links that you see? Usually, its some major publisher.
For example, go to IndianRestaurant.com.
Click on the first link: Indian Food.
What do you see?
Ads by YellowBook.com, Target.com, Shopzilla.com, Overstock.com...
Clearly big publishers backed by big corporations.
Now type in "Indian Restaurant" in Google.
The top results are for: IndianDinner.com, Thokalath.com, TandooriIndian.com, Pasand.com...
Clearly smaller publishers with smaller budgets.
So where does this lead us?
Parked pages direct the user to a website run by bigger publishers (since they can pay for the advertising), not by small publishers who may have more to offer when it comes to information/services. Sure, the surfer who types in IndianRestaurant.com will find the info he needs about Indian Restaurants from the links in the parked page, but he'll find it at a major website (Target.com, for instance).
Parked pages essentially give the power to the big players.
Clearly, this is not net neutrality. Net neutrality would assume that no matter how small or big the player is, he should have the chance to direct traffic by providing good services and info. Google maintains this. Parked pages do not. Parked pages simply reward the ones with the highest advertising budget.
This, to me, is akin to the internet being taken over by the corporations. At least for the 15% of the population that types in the domains in the address bar.
Does anybody else see this as a concern?
He kept on stressing the importance of net neutrality, and about how we should stop the big corporations from taking over the web, being placed higher in search engines, pushing the small publisher down.
I'm sure everybody here will agree that maintaining net neutrality is of vital importance if the internet is to maintain its growth and live to its promise of 'everything for everyone'.
But when you think about it, we domainers are a major cause for this erosion of net neutrality.
Why? Or rather, How?
Go to any parked page. What are the links that you see? Usually, its some major publisher.
For example, go to IndianRestaurant.com.
Click on the first link: Indian Food.
What do you see?
Ads by YellowBook.com, Target.com, Shopzilla.com, Overstock.com...
Clearly big publishers backed by big corporations.
Now type in "Indian Restaurant" in Google.
The top results are for: IndianDinner.com, Thokalath.com, TandooriIndian.com, Pasand.com...
Clearly smaller publishers with smaller budgets.
So where does this lead us?
Parked pages direct the user to a website run by bigger publishers (since they can pay for the advertising), not by small publishers who may have more to offer when it comes to information/services. Sure, the surfer who types in IndianRestaurant.com will find the info he needs about Indian Restaurants from the links in the parked page, but he'll find it at a major website (Target.com, for instance).
Parked pages essentially give the power to the big players.
Clearly, this is not net neutrality. Net neutrality would assume that no matter how small or big the player is, he should have the chance to direct traffic by providing good services and info. Google maintains this. Parked pages do not. Parked pages simply reward the ones with the highest advertising budget.
This, to me, is akin to the internet being taken over by the corporations. At least for the 15% of the population that types in the domains in the address bar.
Does anybody else see this as a concern?















