PARKED.COM - Official Thread!

[TOXX]

Hi,

Welcome to the OFFICIAL PARKED.COM thread!

 

[tonyfloyd]

netmeg....great info....where are these other posts u have made??...."I could post a long response on Adwords (and I have in other places)"

would love to read more on what u have written on this...

tony

 

[Varon]

netmeg....great info....where are these other posts u have made??...."I could post a long response on Adwords (and I have in other places)"

would love to read more on what u have written on this...

tony

Tony, easy way to do that is, click on netmeg's name above her avatar and choose "find more posts".

 

[tonyfloyd]

Tony, easy way to do that is, click on netmeg's name above her avatar and choose "find more posts".

She has 17 pages of posts.....

 

[Varon]

I have read each and every post of a few members here including Donny. I think its worth the time.

 

[vbigdeli]

Separate campaigns for Search and Content

Search Network camp with DKI
And Content network camp without DKI and less CPC.

 

[rickkumar]

I could post a long response on Adwords (and I have in other places) but 1) I don't have that much time again and 2) Part of my living is made by consulting, so I don't give away the store. but when dealing with Quality Score issues, these are things to look at:

- Separate campaigns for Search and Content

- Multiple ad groups with very small groups of highly focused keywords in each ad group

- Use of all three match types, broad, exact, and phrase, even if you have the same bid for all three

- Start slowly, only add a few keywords at a time until you've built some positive history. You need to be VERY patient.

- Make sure your titles and meta descriptions are also relevant to your keywords

- Look at your page, see the types of ads that are running there, and write very focused text for your ads that describes the page.

- 2 Click pages are probably better than 1 Click, if you are adding content.


Arbitrage with Google AdWords is very challenging. Your best chance for success would be to familiarize yourself with Adwords thoroughly before you start, otherwise you'll be starting from much further back than scratch, because you will have negatively affected your account from the getgo.

It *is* possible to bring campaigns, ad groups and keywords back from "Poor" to "Great" - sometimes I've done it, and sometimes I haven't. But it's a lot harder than just doing it right from the beginning.

Thanks Netmeg.

Appreciate your helpful response.

A lot to learn I guess

Search Network camp with DKI
And Content network camp without DKI and less CPC.

Have no clue what are you talking about


Please explain.

Thanks.

--------------------------------------------------------------

Q: Can you delete an existing campaign in goog, and then re-setup the same campaign from scratch again using the same domain-name (this time following above tips such as more focused and smaller ag-groups etc)? Or Should I not attempt it it using same domain again?

 

[GILSAN]

I have read each and every post of a few members here including Donny. I think its worth the time.

So have I, especially Varon, Netmeg and Donny and still need to read more! I also go back every now and then and re-read them over again.
As you can see the info is right here on your doorstep!

GIL

 

[Varon]

Gil, I hope the Portuguese carnival went off well.

 

[netmeg]

Q: Can you delete an existing campaign in goog, and then re-setup the same campaign from scratch again using the same domain-name (this time following above tips such as more focused and smaller ag-groups etc)? Or Should I not attempt it it using same domain again?

Yes. Rename your campaign and ad groups, though.

DKI is dynamic keyword insertion. That's where you can insert the keyword right into the ad, and it will show up if the searcher types it in (and if it fits in the ad)

For example - say I have two keywords in my ad group:

Navy Blue Widgets
Low Cost Light Blue Widgets

I want to use DKI, so I would set up the first line of my ad to look like this:

Order {KeyWord:Blue Widgets} Online

so, if someone came along and typed "navy blue widgets" into Google, the top line of that ad would read:

Order Navy Blue Widgets Online - with the navy blue widgets part in bold.

However, if someone did a search for "low cost light blue widgets" - that wouldn't fit; Google restricts us to 25 chars. So as an alternate, it would show the term you specified after the colon in the string:

Order Blue Widgets Online

It's a way to dynamically put your keywords right into the ad, and it can be very useful - specially if you have a lot of keywords. But there's some caveats. If your keywords aren't *very* tightly focused and grouped into ad groups, DKI will tank your Quality Score. I use it for some clients who have several thousand part numbers, and in some cases, I just have to run it with an OK or POOR quality score, because Google's algorithm hasn't figured out a good way to deal with search strings like 112-30393-XX as yet.

And because you can't put TM names into ads, if any of your keywords have TM words in them, those won't show - it'll automatically show your alternate text.

 

[Ebiz247]

I could post a long response on Adwords (and I have in other places) but 1) I don't have that much time again and 2) Part of my living is made by consulting, so I don't give away the store. but when dealing with Quality Score issues, these are things to look at:

- Separate campaigns for Search and Content

- Multiple ad groups with very small groups of highly focused keywords in each ad group

- Use of all three match types, broad, exact, and phrase, even if you have the same bid for all three

- Start slowly, only add a few keywords at a time until you've built some positive history. You need to be VERY patient.

- Make sure your titles and meta descriptions are also relevant to your keywords

- Look at your page, see the types of ads that are running there, and write very focused text for your ads that describes the page.

- 2 Click pages are probably better than 1 Click, if you are adding content.


Arbitrage with Google AdWords is very challenging. Your best chance for success would be to familiarize yourself with Adwords thoroughly before you start, otherwise you'll be starting from much further back than scratch, because you will have negatively affected your account from the getgo.

It *is* possible to bring campaigns, ad groups and keywords back from "Poor" to "Great" - sometimes I've done it, and sometimes I haven't. But it's a lot harder than just doing it right from the beginning.

Again, another excellent post by netmeg. For you that are new to working with Adwords, she has given you some very good pointers. I am relatively new to Parked and parking domains, but I have about 4 years of experience with Adwords and affiliate programs and I have dealt with the $10 keyword situation. In some cases, it is a matter of trial and error, but if you follow Netmegs advice, it will help you tremendously.

I have to keep reminding myself to focus.... focus... and focus again. Make sure your keywords and your ads are very relevant to your domain name and parked page.

Another suggestion is to follow the advice of Gilsan and Varon. Spend the time to read the posts on this board. Many people have been very generous in providing very helpful and ultimately very valuable information for everyone to see and put to use.

Good luck with your endeavor everyone.... now time to get ready to watch the Super Bowl... but first I better check my parked stats one more time! Who used the word addicting???

 

[Avo19]

Thanks Netmeg.

Appreciate your helpful response.

A lot to learn I guess



Have no clue what are you talking about


Please explain.

Thanks.

--------------------------------------------------------------

Q: Can you delete an existing campaign in goog, and then re-setup the same campaign from scratch again using the same domain-name (this time following above tips such as more focused and smaller ag-groups etc)? Or Should I not attempt it it using same domain again?

DKI = Dynamic Keyword Insertion.

With Google (& MSN) arbi, bear in mind that they do not like it. Google considers a parked page very low quality content & as soon as the algo twigs to what it is, you will generally be slapped. Adding content can help, but it's the luck of the draw with Google. If it's human reviewed you will be slapped even quicker. So always consider the SN (Search Network) traffic a bonus, but rely on the CN for your bread & butter, as the QS doesn't come into play on the CN.

What Google will do on the CN, if they do decide to penalize you, is cut your traffic. It will either die to a trickle, or just come to a full stop. If that's the case, just move onto a new domain & don't bother trying to revive the old domain, as 99.99% of the time it's a wasted effort.

Don't bring Google's attention to your account in anyway, if it's predominately arbi, as they may look more closely at it and decide to slap ALL your campaigns or worse, tell you to take your business elsewhere. This has happened.

 

[NPKJB]

So have I, especially Varon, Netmeg and Donny and still need to read more! I also go back every now and then and re-read them over again.
As you can see the info is right here on your doorstep!

GIL

I have done the same. If the rep system would allow me to keep repping them for all the great posts, their rep points would be off the charts!!

You can't put a price on the valuable information they provide on a DAILY basis.

I setup Word documents with their names. I copy/paste many of their posts into the appropriate document. That way I can always reference this information quickly.

 

[GILSAN]

Gil, I hope the Portuguese carnival went off well.

It went well except for rain towards the end of the parade. Still, I managed to film it all even though I got soaking wet. In 25 years of filming the Carnival Parade this was the first time we got rain!

All those half-naked beautiful women look even better when it rains. It´s a tough job, but someone has to do it!

I am now editing the video while peeking into NamePros regularly. Just can't live without NamePros any more!

GIL

 

[rickkumar]

Yes. Rename your campaign and ad groups, though.

DKI is dynamic keyword insertion. That's where you can insert the keyword right into the ad, and it will show up if the searcher types it in (and if it fits in the ad)

For example - say I have two keywords in my ad group:

Navy Blue Widgets
Low Cost Light Blue Widgets

I want to use DKI, so I would set up the first line of my ad to look like this:

Order {KeyWord:Blue Widgets} Online

so, if someone came along and typed "navy blue widgets" into Google, the top line of that ad would read:

Order Navy Blue Widgets Online - with the navy blue widgets part in bold.

However, if someone did a search for "low cost light blue widgets" - that wouldn't fit; Google restricts us to 25 chars. So as an alternate, it would show the term you specified after the colon in the string:

Order Blue Widgets Online

It's a way to dynamically put your keywords right into the ad, and it can be very useful - specially if you have a lot of keywords. But there's some caveats. If your keywords aren't *very* tightly focused and grouped into ad groups, DKI will tank your Quality Score. I use it for some clients who have several thousand part numbers, and in some cases, I just have to run it with an OK or POOR quality score, because Google's algorithm hasn't figured out a good way to deal with search strings like 112-30393-XX as yet.

And because you can't put TM names into ads, if any of your keywords have TM words in them, those won't show - it'll automatically show your alternate text.

Thank you Netmeg. Another good lesson for me without reading books


Ok I am in google keywords trying to set the following :

------------------------------------------------------------------------
keyword = broad match, "keyword" = match exact phrase,
[keyword] = match exact term only, -keyword = don't match this term
------------------------------------------------------------------------

Is there an easy way to do that in the google system.....I can't find it anywhere in AdWords so far.

Or Do I need just manually type all those " ", brackets, etc Or use excel to do that and then paste the list in to AdWords?

Thanks.

 

[HiSoC8Y]

i have seen some parked.com pages having custom content at the bottom of the layout, does that help in anyway? actually, why is that done? for search engines?

 

[Mike]

I still don't know whether Google/MSN is indexing custom content on pages held at parked.com.
To this day, i have to see my main money making domains being listed in Google.

Netmeg, as always incredibly useful information! Rep coming.

M.

 

[John Doe]

Is there an easy way to do that in the google system.....I can't find it anywhere in AdWords so far.

Or Do I need just manually type all those " ", brackets, etc Or use excel to do that and then paste the list in to AdWords?

Tools > Download AdWords editor

 

[Avo19]

I still don't know whether Google/MSN is indexing custom content on pages held at parked.com.
To this day, i have to see my main money making domains being listed in Google.

Netmeg, as always incredibly useful information! Rep coming.

M.

I've domains indexed by Google/Yahoo/MSN. Use the "site:" command to check.
Ranking for the term is another matter...

 

[netmeg]

You're welcome.

ABSOLUTELY use the AdWords Editor! It's invaluable! I wish Yahoo and MSN had something similar, and until they do, the big boys will never play well there.

The AdWords Editor isn't perfect, but I can do in minutes what takes me hours in MSN or Yahoo's console.

 

[rickkumar]

Thanks Netmeg and John Doe.

You guys are awesome.

Rep added to John Doe. System won't let me add rep points to Netmeg.