Music and Entertainment Data/Analytics Company P-MRC Data Changes Name to Luminate (LuminateData.xyz), Reflecting Its Role In Entertainment’s Data Economy
Today the company formerly known as P-MRC Data, whose brands have been synonymous with signaling music trends as well as accurate and transparent entertainment industry data for decades, is now called Luminate.“We re-conceived this brand as the industry’s central and most trusted source for all of entertainment’s verified strategic and operational data. The name represents our mission to bring clarity and insight to a complex and evolving industry,” said Rob Jonas, CEO of Luminate. “Over the past few months, we have begun to incorporate our tent-pole products, MRC Data and Variety Business Intelligence, into the most comprehensive entertainment analytics offering, which will eventually span across all major media categories, while comprehensively managing the rights of our ecosystem data partners and contributors.”
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