strategy New Niche Binge - Restaurant and Food Services

[ThatNameGuy]

As most of you know for the last five years I've attempted to carve out a niche portfolio with the likes of new TLD's like; .realty, .homes, .online and most recently .link (see thread titled "Throwing in the Towel".

Not being one to give up on anything and living in the largest resort city in the world I've decided to focus on the food services industry, and restaurants in particular. And this isn't to say I'm giving up on the 300 brandable name portfolio I've accumulated over the years.

This idea/revelation came to me while waiting to pick up my order @ CaribShack.biz (featured on the Food Networks Diners - Drive-Ins and Dives by Guy Fieri). When i saw their .biz TLD, i checked to see who might own the .com and and it happens to be for sale at DAN for $9,300. Then while waiting I thought I'd see if the domain CaribHut.com was available to register, and damned if it was, so for $9.45 i registered it

In the US alone there are over a million restaurants with well over 200,000 startups each year. Anyone else see this as a profitable niche assuming a comprehensive "outbound" marketing strategy is developed? Anyone own food/restaurant domains that need exposure? Suggestions, observations and recommendations are welcome. Thanks

 

[bmugford]

Brad.....i've had 10X the success in business than you'll ever have. The examples of businesses I founded, operated and named were started and named years before internet domains were even thought of.

The thing is, no one cares.

Plenty of others have named businesses, have connections, etc.

Bragging about past accomplishments and namedropping are not going to get you anywhere.

The proof is in the pudding.

Whatever you have done in the past is clearly not translating to success in the domain field.

Brad

 

[Lox]

I just registered SushiHut.biz and SushiShack.biz for a whopping 5.48 each because neither of the .com's are in use, and DAN is asking $24,888 SushiShack.com

This ain't gonna work … at least your .biz examples are very helpful for the newcomers to get ideas what to not reg./ invest time, $ and energy … hope is the best you can get.

Regards

 

[Lox]

Maybe you should be more into branding than domain investment.

I see … CEO moving head L-oo-R after reading a long story about the next big name …

TNG is a rich one who wants to experiment … and we’re lab rabbits. Still, I love his posts, That Name Guy account name and … bling avatar … sleeping on a couch , legs on the table- w Escrow.com logo sticker and a dog … so curious about wtf is going on …

Regards

 

[ThatNameGuy]

This ain't gonna work … at least your .biz examples are very helpful for the newcomers to get ideas what to not reg./ invest time, $ and energy … hope is the best you can get.

Regards

So you somehow know .biz won't work as an alternative to .com when .com isn't available? And i guess the "end user" somehow knows that as well?

.Biz was introduced 22 years ago June 26, 2001 as a generic TLD. It's intended for registrations of domains to be used for biznesses whenever the .com isn't available.

Neustar was the original registry for .biz, but as of 2020 (just three years ago) Go Daddy has become the new registry. Despite my personal feelings about Go Daddy, having been a Bizness Guy for over 50 years I like .biz as an alternative to .com.

Lox, in all due respect the average "end user" hasn't a clue how this business works. In the example I used for the "Carib Shack", there was no way they were going to pay $9,300 for the .com, especially when they learned .biz worked just as well.

Ironically, just a mile down the road from the Carib Shack is "BoBo's Chicken", and i'll be meeting with the owner Bo next Thursday about getting into the "wings business" As a result I've purchased BoBoWings.com and BoBosWings.com. I spent a whopping $9.45 for each of these names.

Wish me Luck Lox

 

[ThatNameGuy]

The thing is, no one cares.

The thing is Brad....I Care, regardless of what you think.

Yes I've been at this game for a while, but like the domain DeterminationWins.com I'm here for the long haul

Ever hear the Nursery Rhyme about the "Turtle and the Hare" Guess who wins the race Brad

 

[Lox]

So you somehow know .biz won't work as an alternative to .com when .com isn't available? And i guess the "end user" somehow knows that as well?

.Biz was introduced 22 years ago June 26, 2001 as a generic TLD. It's intended for registrations of domains to be used for biznesses whenever the .com isn't available.

Neustar was the original registry for .biz, but as of 2020 (just three years ago) Go Daddy has become the new registry. Despite my personal feelings about Go Daddy, having been a Bizness Guy for over 50 years I like .biz as an alternative to .com.

Lox, in all due respect the average "end user" hasn't a clue how this business works. In the example I used for the "Carib Shack", there was no way they were going to pay $9,300 for the .com, especially when they learned .biz worked just as well.

Ironically, just a mile down the road from the Carib Shack is "BoBo's Chicken", and i'll be meeting with the owner Bo next Thursday about getting into the "wings business" As a result I've purchased BoBoWings.com and BoBosWings.com. I spent a whopping $9.45 for each of these names.

Wish me Luck Lox

All Best!

Regards

 

[ThatNameGuy]

Indeed, Given the number of local food outlets available to most members here, the name is fairly insignificant, food quality, location, price and reputation are all that prevail in our choice of establishment. We tend to remember only the geographical location of the best food-outlets, Hardly ever the name unless it's a national brand

you'd be far better off going for domains that represent the Supply-chain for those businesses. Once again you seem to have gone-off on a poorly thought through domain concept.

I sold a few domains that I thought suitable for restaurant branding. I don't think any ever got used in that context though. Thankfully none contained the word 'Chicken'

I agree with your assessment of the word 'Chicken' Especially the two word combo 'Chicken Livers'. The Wing's the Thing

 

[bmugford]

Ever hear the Nursery Rhyme about the "Turtle and the Hare" Guess who wins the race Brad

The hare is very confident of winning, so it stops during the race and falls asleep. The tortoise continues to move very slowly but without stopping and finally it wins the race. The moral lesson of the story is that you can be more successful by doing things slowly and steadily than by acting quickly and carelessly.

Jumping from extension to extension and going on "binges" is hardly slow and steady.

You are the one who is overconfident, despite a lack of results.

Much to your chagrin, you are the hare in that story.

The tortoises are the domain investors who build quality inventory over time, make sales, and continue to scale up.

Brad

 

[ivey]

Nice to see you back at it, Rich.

As much as I love restaurants, I personally have not had much success with domain names in this niche. I think that restaurant owners, on average, are much less likely to spend significant money on a domain, since they are much more reliant on local customers and word-of-mouth. Brand authority via an exact match .com name doesn't tend to be as big a factor for them as it is for businesses in many other industries.

Your Carib Shack example illustrates this perfectly. They're operating on the lowly .biz TLD (no doubt hand registered), but it sounds like it has had very little impact on their success.

I think that catchy food industry brand names are still a great investment, so long as the name isn't one that would be limited to being used for a restaurant.

I was the owner of CaribHut.com for a few years and dropped it. I did get interest once but possibly countered too high. Not meaning to offend, but many Caribbean people are stingy with their money(I'm Jamaican btw) and may not see the value in investing in domains. Maybe their kitchen tools etc will come first. And I've sold other food related names in the past too. It's a good niche, but pricing must be right. Because most are small startup restaurants, mom and pop shops and bloggers who won't pay very high for a food name, when they are trying to survive just to pay their staff.

But i do see potential in it if priced and marketed right. Wishing you the best going forward.

I'm a foodie myself... with a few food names left in the barrel.

 

[ThatNameGuy]

I was the owner of CaribHut.com for a few years and dropped it. I did get interest once but possibly countered too high. Not meaning to offend, but many Caribbean people are stingy with their money(I'm Jamaican btw) and may not see the value in investing in domains. Maybe their kitchen tools etc will come first. And I've sold other food related names in the past too. It's a good niche, but pricing must be right. Because most are small startup restaurants, mom and pop shops and bloggers who won't pay very high for a food name, when they are trying to survive just to pay their staff.

But i do see potential in it if priced and marketed right. Wishing you the best going forward.

I'm a foodie myself... with a few food names left in the barrel.

Wow Rory....am i glad you showed up, and thanks for chiming in. I'm a little surprised you dropped CaribHut.com, but I see where you still own a killer portfolio of Food and Drink domains displayed at Got Brands.

I've yet to develop "Domain Gourmet", but I sure would like to talk/meet with you about it. You're right about mom and pop startups not having the where with all to spend a lot of money on domains, however there are also a lot of well funded startups. According to Bankrate.com the "average" startup cost for a new restaurant in 2018 was $375,000 What I've found too is many doctors, lawyers and successful business people will send their kids to top culinary schools when the academic highway is closed.

Finally, and a little off topic, Winsome Sears our Lt. Governor here in Virginia was born in Kingston Jamaica. I'll share a little more about my connection with her later. Thanks again Rory.

 

[ivey]

Wow Rory....am i glad you showed up, and thanks for chiming in. I'm a little surprised you dropped CaribHut.com, but I see where you still own a killer portfolio of Food and Drink domains displayed at Got Brands.

I've yet to develop "Domain Gourmet", but I sure would like to talk/meet with you about it. You're right about mom and pop startups not having the where with all to spend a lot of money on domains, however there are also a lot of well funded startups. According to Bankrate.com the "average" startup cost for a new restaurant in 2018 was $375,000 What I've found too is many doctors, lawyers and successful business people will send their kids to top culinary schools when the academic highway is closed.

Finally, and a little off topic, Winsome Sears our Lt. Governor here in Virginia was born in Kingston Jamaica. I'll share a little more about my connection with her later. Thanks again Rory.

Glad to hear from you as well man! You know, sometimes having alot of names, I'm forced to let some go and keep the better one's when renewals comes around. I also let go CaribSocial.com.. which i just see HugeDomains has it listed for 10K. I still hold my favorite one, which is nyam.com, which means "to eat" in Jamaica and other parts of the world. Seeing the names i drop are coveted by others, it gives me reassurance than i handreg and buy solid names and not to give up when i go through periods with no sales.

I agree with startups... I did sell boothone.com to a celebrity/luxury restaurant few years back. Sadly they went out of business.. i don't know if covid played a role. But i 100% see a profitable niche here. We might be entering a time too where people desire farming and cooking more- especially with the lab/fake meat push. Thanks for sharing about your Governor.. I'd love to hear more. I have a small connection to Virginia too.

 

[NickB]

I haven't logged in for quite a while and look at what I find when I jump back in.......a new binge thread created by Rich - what a way to start my day!

Rich, can you at least this time use a bit of logic to at least give yourself a small chance of selling.....

Below are the 100 most popular keywords used by U.S based restaurants in their domain names in 2021 according to Chat GPT.......

1. Food
2. Restaurant
3. Grill
4. Bar
5. Cafe
6. Bistro
7. Eatery
8. Tavern
9. Diner
10. Kitchen
11. Pub
12. Cuisine
13. House
14. Dining
15. Pizzeria
16. Steakhouse
17. Deli
18. Seafood
19. Sushi
20. Burger
21. Bakery
22. Lounge
23. Gastropub
24. Buffet
25. Pizza
26. Gourmet
27. Breakfast
28. BBQ
29. Fusion
30. Fresh
31. Wine
32. Coffee
33. Organic
34. Market
35. Vegan
36. Mexican
37. Italian
38. Asian
39. Indian
40. Chinese
41. Noodles
42. Tacos
43. Brasserie
44. Roast
45. Sandwich
46. Local
47. Smoothie
48. Salad
49. Tea
50. Juice
51. Craft
52. Farm
53. Delight
54. Bowl
55. Street
56. Fast
57. Wok
58. Ale
59. Fish
60. Spices
61. Dish
62. Fine
63. Family
64. Soul
65. Smoke
66. Cheesecake
67. Bagel
68. Creamery
69. Shack
70. Quick
71. Snack
72. Ice
73. Sweets
74. Donuts
75. Kebab
76. Nook
77. Catering
78. Garden
79. Comfort
80. Pasta
81. Grillhouse
82. Lounge
83. Espresso
84. Canteen
85. Munch
86. Taste
87. Country
88. Flavors
89. Burrito
90. Fries
91. Southern
92. Sub
93. Wings
94. Oyster
95. Liquor
96. Tapas
97. Ramen
98. Vintage
99. Sip
100. Aroma

You can search online to update the above list for this year and use harpa.ai to create a new list if you wanted.....

Below is a list of popular domain keywords for the food and drink industry - might be a couple of crossovers with the above......

1. Fresh
2. Local
3. Organic
4. Healthy
5. Quick
6. Delicious
7. Gourmet
8. Tasty
9. Pure
10. Natural
11. Vegan
12. Farm
13. FreeRange
14. GlutenFree
15. Paleo
16. Ethnic
17. Spicy
18. Sweet
19. Savory
20. Craft
21. Artisan
22. Nutritious
23. Eco
24. NonGMO
25. Fine
26. Quality
27. Premium
28. Family
29. Fast
30. Fusion
31. Homemade
32. Diet
33. ZeroWaste
34. Comfort
35. Ready
36. Specialty
37. Beverage
38. Bakery
39. Wine
40. Coffee
41. Juice
42. Tea
43. Soda
44. Smoothie
45. Liquor
46. Pub
47. Tap
48. Brew
49. Beer
50. Cocktail
51. Spirits
52. Meal
53. Feast
54. Flavors
55. Green
56. PlantBased
57. Dairy
58. Meat
59. Seafood
60. Poultry
61. Veggie
62. Snack
63. Breakfast
64. Lunch
65. Dinner
66. Baking
67. Culinary
68. Kitchen
69. Foodie
70. Eat
71. Chow
72. Bite
73. Market
74. Grocery
75. Chef
76. Recipe
77. Cook
78. Grill
79. Oven
80. Fry
81. Boil
82. Roast
83. Blend
84. Mix
85. Sip
86. Taste
87. Indulge
88. Yummy
89. Tangy
90. Hearty
91. Aroma
92. Wholesome
93. Zesty
94. Freshness
95. Goodness
96. Pick
97. Gather
98. Source
99. Choice
100. Supply

These lists should give you an idea on what keywords to look at for new registrations and on the drop lists, it's not an area that interests me much, not a lot of money to be squeezed out of these types of businesses......

But, it's your money.......GL with the new venture.....

 

[ThatNameGuy]

I haven't logged in for quite a while and look at what I find when I jump back in.......a new binge thread created by Rich - what a way to start my day!

Rich, can you at least this time use a bit of logic to at least give yourself a small chance of selling.....

Below are the 100 most popular keywords used by U.S based restaurants in their domain names in 2021 according to Chat GPT.......

1. Food
2. Restaurant
3. Grill
4. Bar
5. Cafe
6. Bistro
7. Eatery
8. Tavern
9. Diner
10. Kitchen
11. Pub
12. Cuisine
13. House
14. Dining
15. Pizzeria
16. Steakhouse
17. Deli
18. Seafood
19. Sushi
20. Burger
21. Bakery
22. Lounge
23. Gastropub
24. Buffet
25. Pizza
26. Gourmet
27. Breakfast
28. BBQ
29. Fusion
30. Fresh
31. Wine
32. Coffee
33. Organic
34. Market
35. Vegan
36. Mexican
37. Italian
38. Asian
39. Indian
40. Chinese
41. Noodles
42. Tacos
43. Brasserie
44. Roast
45. Sandwich
46. Local
47. Smoothie
48. Salad
49. Tea
50. Juice
51. Craft
52. Farm
53. Delight
54. Bowl
55. Street
56. Fast
57. Wok
58. Ale
59. Fish
60. Spices
61. Dish
62. Fine
63. Family
64. Soul
65. Smoke
66. Cheesecake
67. Bagel
68. Creamery
69. Shack
70. Quick
71. Snack
72. Ice
73. Sweets
74. Donuts
75. Kebab
76. Nook
77. Catering
78. Garden
79. Comfort
80. Pasta
81. Grillhouse
82. Lounge
83. Espresso
84. Canteen
85. Munch
86. Taste
87. Country
88. Flavors
89. Burrito
90. Fries
91. Southern
92. Sub
93. Wings
94. Oyster
95. Liquor
96. Tapas
97. Ramen
98. Vintage
99. Sip
100. Aroma

You can search online to update the above list for this year and use harpa.ai to create a new list if you wanted.....

Below is a list of popular domain keywords for the food and drink industry - might be a couple of crossovers with the above......

1. Fresh
2. Local
3. Organic
4. Healthy
5. Quick
6. Delicious
7. Gourmet
8. Tasty
9. Pure
10. Natural
11. Vegan
12. Farm
13. FreeRange
14. GlutenFree
15. Paleo
16. Ethnic
17. Spicy
18. Sweet
19. Savory
20. Craft
21. Artisan
22. Nutritious
23. Eco
24. NonGMO
25. Fine
26. Quality
27. Premium
28. Family
29. Fast
30. Fusion
31. Homemade
32. Diet
33. ZeroWaste
34. Comfort
35. Ready
36. Specialty
37. Beverage
38. Bakery
39. Wine
40. Coffee
41. Juice
42. Tea
43. Soda
44. Smoothie
45. Liquor
46. Pub
47. Tap
48. Brew
49. Beer
50. Cocktail
51. Spirits
52. Meal
53. Feast
54. Flavors
55. Green
56. PlantBased
57. Dairy
58. Meat
59. Seafood
60. Poultry
61. Veggie
62. Snack
63. Breakfast
64. Lunch
65. Dinner
66. Baking
67. Culinary
68. Kitchen
69. Foodie
70. Eat
71. Chow
72. Bite
73. Market
74. Grocery
75. Chef
76. Recipe
77. Cook
78. Grill
79. Oven
80. Fry
81. Boil
82. Roast
83. Blend
84. Mix
85. Sip
86. Taste
87. Indulge
88. Yummy
89. Tangy
90. Hearty
91. Aroma
92. Wholesome
93. Zesty
94. Freshness
95. Goodness
96. Pick
97. Gather
98. Source
99. Choice
100. Supply

These lists should give you an idea on what keywords to look at for new registrations and on the drop lists, it's not an area that interests me much, not a lot of money to be squeezed out of these types of businesses......

But, it's your money.......GL with the new venture.....

Thanks Nick.....i'm not sure I agree with "not a lot of money to be squeezed out of these types of businesses". Did you read my comment the "average" cost of starting a new restaurant in 2018 was $375,000? Like someone said, domains for these buyers need to be "priced right", but not like $10,000 for CaribShack.com

My intent is to focus on startups who are initially pretty well funded. It's the same demographic individual that could afford a franchise that I'm looking to sell a domain 2.

Again, thanks so much for the "keyword" lists for the restaurant and food service industry. I'm somewhat of a linguistic/word/poet guy, and playing games with names is in my dna

 

[ThatNameGuy]

Glad to hear from you as well man! You know, sometimes having alot of names, I'm forced to let some go and keep the better one's when renewals comes around. I also let go CaribSocial.com.. which i just see HugeDomains has it listed for 10K. I still hold my favorite one, which is nyam.com, which means "to eat" in Jamaica and other parts of the world. Seeing the names i drop are coveted by others, it gives me reassurance than i handreg and buy solid names and not to give up when i go through periods with no sales.

I agree with startups... I did sell boothone.com to a celebrity/luxury restaurant few years back. Sadly they went out of business.. i don't know if covid played a role. But i 100% see a profitable niche here. We might be entering a time too where people desire farming and cooking more- especially with the lab/fake meat push. Thanks for sharing about your Governor.. I'd love to hear more. I have a small connection to Virginia too.

Rory....i use to do a lot of business at trade shows for both the financial services industry and for the medical insurance and billing industries. I think the same thing can be done for the restaurant and food services industry, especially for startup's. If you Google "restaurant start ups" you'll find there are dozens of companies to include law firms who can help (for a fee) startups.

CaribShack.biz was featured on the Food Networks; Diners, Drive-Ins and Dives with Guy Fieri. Personally i don't think it's too much of a stretch to see if either the Food Network or Guy Fieri himself might have an interest in either endorsing or partnering in a domain venture?

I don't know if anyone reading this has heard of "Fresh Overnight" but I've been known to overnight fresh crab cakes to family and clients as far away as Colorado. Starting with the name FreshOvernight.xxx I'd think a multi million dollar business could evolve for an enterprising individual.

As a foodie Rory, do you like crab cakes? How about oyster rocks....that's my specialty Thanks again my friend.

 

[Cush]

Rory....i use to do a lot of business at trade shows for both the financial services industry and for the medical insurance and billing industries. I think the same thing can be done for the restaurant and food services industry, especially for startup's. If you Google "restaurant start ups" you'll find there are dozens of companies to include law firms who can help (for a fee) startups.

CaribShack.biz was featured on the Food Networks; Diners, Drive-Ins and Dives with Guy Fieri. Personally i don't think it's too much of a stretch to see if either the Food Network or Guy Fieri himself might have an interest in either endorsing or partnering in a domain venture?

I don't know if anyone reading this has heard of "Fresh Overnight" but I've been known to overnight fresh crab cakes to family and clients as far away as Colorado. Starting with the name FreshOvernight.xxx I'd think a multi million dollar business could evolve for an enterprising individual.

As a foodie Rory, do you like crab cakes? How about oyster rocks....that's my specialty Thanks again my friend.

Comparing Medical Insurance/Billing and Financial Services to the Restaurant industry is like comparing apples to oranges. Totally different. Unless you are looking to make double your reg fee if you're lucky, the restaurant business is the wrong one to target.

A number of years ago I had a friend who owned a popular local restaurant. I found a better variation of his name and registered it. I figured I could trade the name for a free meal or two as a nice gesture. He declined, as he said as others said, "the domain name isn't important for a small restaurant". Most people find restaurants via a google search or social media.

Your concept is viable, as I did it 20 years ago (although with companies that could easily spend 4-6 figures for a domain), and not tiny restaurants that could care less if the domain has a hyphen, .us, .biz, .pigs. lol.

 

[bmugford]

Comparing Medical Insurance/Billing and Financial Services to the Restaurant industry is like comparing apples to oranges. Totally different. Unless you are looking to make double your reg fee if you're lucky, the restaurant business is the wrong one to target.

A number of years ago I had a friend who owned a popular local restaurant. I found a better variation of his name and registered it. I figured I could trade the name for a free meal or two as a nice gesture. He declined, as he said as others said, "the domain name isn't important for a small restaurant". Most people find restaurants via a google search or social media.

Your concept is viable, as I did it 20 years ago (although with companies that could easily spend 4-6 figures for a domain), and not tiny restaurants that could care less if the domain has a hyphen, .us, .biz, .pigs. lol.

Yeah, it is hard to really think of a worse niche when it comes to domain investment.

Approximately 60% of restaurants fail within the first year of operation and 80% fail within the first five years.

I could see buying quality terms that could be used in the food field, like SimplyDelicious.com or something like that.

However, I don't think limited terms and/or oddball extensions is the way to go.

CaribShack.biz is an objectively awful domain.

Buying a domain like Sushi(whatever).biz makes no sense as an investment.

I mean, it is not even like Sushi.biz is worth all that much. I have bought much better terms in .biz for a couple hundred dollars.

Even if the idea of investing in this niche was a good one, the execution is bad.

Brad

 

[HotKey]

Holy, guacamole.

 

[ThatNameGuy]

Yeah, it is hard to really think of a worse niche when it comes to domain investment.

Approximately 60% of restaurants fail within the first year of operation and 80% fail within the first five years.

I could see buying quality terms that could be used in the food field, like SimplyDelicious.com or something like that.

However, I don't think limited terms and/or oddball extensions is the way to go.

CaribShack.biz is an objectively awful domain.

Buying a domain like Sushi(whatever).biz makes no sense as an investment.

I mean, it is not even like Sushi.biz is worth all that much. I have bought much better terms in .biz for a couple hundred dollars.

Even if the idea of investing in this niche was a good one, the execution is bad.

Brad

What do you know about Bizness Brad? Apparently what i said went way over your head. First I never said .biz was a great extension. I only mentioned it as an alternative to .com when it isn't available, and if you'll just go to CaribShack.biz you'll find it leads to the exact same website "if" it were a .com

Sure, a lot (not 60%) of restaurants fail in the first year, but that's not the point. Most restaurants are pretty well funded at startup (average startup cost 375K) and can afford to pay for a reasonably priced domain.

With regards to execution, i suppose you mean registering/buying a domain then listing them with the likes of DAN or Afternic and hoping and praying that someone finds and buys the domain? This is NOT what I'm talking about......i'm talking about actively marketing to potential "end users" looking to get into the restaurant and food service business.

The way you buy and sell domains Brad obviously doesn't work for me, but just maybe a novel common sense approach will. Remember, Determination Wins!

 

[ThatNameGuy]

Holy, guacamole.

Damn!.......i really like the name "Holy Guacamole"......who doesn't like Guacamole Damn! again, i just checked to see if HolyGuacamole.com is already in use, and Voila! it's not, but Damn! again for the third time..... i can buy it for $10,000, if only I had $10,000

Voila! again, for $5.66 at Namecheap I'm the proud new owner of HolyGuacamole.biz

If this isn't FuckedUp.com i don't know what is. Holy Guacamole!!!

 

[ThatNameGuy]

Comparing Medical Insurance/Billing and Financial Services to the Restaurant industry is like comparing apples to oranges. Totally different. Unless you are looking to make double your reg fee if you're lucky, the restaurant business is the wrong one to target.

A number of years ago I had a friend who owned a popular local restaurant. I found a better variation of his name and registered it. I figured I could trade the name for a free meal or two as a nice gesture. He declined, as he said as others said, "the domain name isn't important for a small restaurant". Most people find restaurants via a google search or social media.

Your concept is viable, as I did it 20 years ago (although with companies that could easily spend 4-6 figures for a domain), and not tiny restaurants that could care less if the domain has a hyphen, .us, .biz, .pigs. lol.

CUSH.....i had something similar happen as you buying your friend a domain. My friends restaurant YnotPizza.com currently does over 10M a year in gross revenues (six locations), and i thought for sure he'd want Ynot.pizza. Unfortunately he didn't so i dropped it, but I see someone else owns it now?

My point is Ynot Pizza is not a tiny restaurant, but while keying this response, since Tony (ynot spelled backwards) has a pretty large catering division I may be looking to register YnotCatering.com just for shits and giggles. If he doesn't want it I'm sure there's another Tony who just may want to get into the catering business

Domain Exposure is the name of the game!

 

[DrJacoby]

 

[phaethon]

That name guy, I think you should stop buying domains and see a shrink asap lol

 

[Cush]

A group of kids on my street have been operating a lemonade stand all summer. They even have a name for it. I should buy a .com or .biz name and get them to buy it from me, because we all know how well funded 13 year old's running a lemonade stand are. Not to mention the way their sales will skyrocket when people google search MarkMikeJennaAndLeahsLemonadeStand.biz. Easily a 5 to 6 figure domain. Right?

 

[ThatNameGuy]

A group of kids on my street have been operating a lemonade stand all summer. They even have a name for it. I should buy a .com or .biz name and get them to buy it from me, because we all know how well funded 13 year old's running a lemonade stand are. Not to mention the way their sales will skyrocket when people google search MarkMikeJennaAndLeahsLemonadeStand.biz. Easily a 5 to 6 figure domain. Right?

Well you're a big help....maybe instead of Lemonade they'd be interested in one of my favorites HalfHashcom or maybe a CannaCush.com

Maybe it's the kids on your street, but the kids in my neighborhood are way smarter.....instead of Lemonade, they sell Beer and Wine

 

[ThatNameGuy]

That name guy, I think you should stop buying domains and see a shrink asap lol

I am a shrink.....did that go over your head?